Worth Every Penny Joycast

As promised, here is PART TWO of the top secrets to reaching 100k from my 2022 Yay Award Winners!  These photographers earned as much as $400,000 last year in their photography businesses, so you'll want to hear their favorite tips for growing a profitable photography business.  Hit play to learn what changed the game for these 7 boutique portrait photographers and how they're crushing it right no...

What if you had the chance to hear how other boutique portrait photographers are finding success no matter where they live or what circumstance they're in?  Well, today you CAN!! I gathered up some of my TOP performing students (all who did 6-figures+ in 2022) and asked them to share their biggest secrets with you.  Some of them are photography veterans, and some are just starting out. Some are in...

How do you juggle the dreams you have for your photography business and the desire to travel more with your family?  Today I'm chatting with my student (and long-time photographer) Chianne Coffman to learn how she was able to take her business from struggling to 6-figures WHILE taking frequent road trips with her husband and two kids.  Hit play to hear the steps she took to show up for her family...

Have you ever gotten a hurtful comment on social media about your photography business (or maybe even about you personally)?  Has the fear of being judged by commenters has stopped you from putting yourself out there? Today I'm sharing a mean comment I received on Instagram and how I responded to it.  Hit play to learn how to keep a professional image AND prevent yourself from taking on any head t...

Your photography business name is one of the first things potential customers see (and what they will remember you by) — so it's CRITICAL that you pick the right one.  But brainstorming the perfect name can be tough. Where do you even start? Never fear! Hit play to learn my tips for creating a name for your photography business that you won't want to change in a few  years.  RESOURCES: WORTH EVERY...

What if you could take control of your photography career in just a few months?  WITHOUT spending endless hours on the computer editing or sacrificing family time…  That's exactly what breast cancer survivor Stacy Lange did!  When her husband said things like, "You're always on that dang computer, and you're only making $200!"….Stacy realized she was giving more time to her clients than to her fam...

Can you get away with simply ADDING prints to your digital file photography business to make it boutique?  Spoiler alert: This "hybrid" business model does far more harm than good (and leaves both you and your clients frustrated).  Hit play to hear the key differences between the two business models and learn the tweaks you need to make to become FULLY boutique!  RESOURCES: WORTH EVERY PENNY JOYCA...

What do Bill Gates, Warren Buffet, Elon Musk, Mark Zuckerberg, and Mark Cuban all have in common? They read. A LOT! But they don't just read anything… they read books that are relevant to them and what they're going through. So I rounded up 3 books that I read this year that I believe EVERY photographer could benefit from!! Hit play to hear my picks!  So I rounded up 3 books that I read this year...

Do you ever feel like if you don't start to make more profit in your photography business, you'll have to go back to a J-O-B (and sacrifice time with your family)?  Is imposter syndrome holding you back from charging more in your photography business?    Hit play to learn how Amanda Costle went from struggling with confidence and giving her photography away for free to getting a $3,400 order.   RE...

Have you ever felt like you tried everything, gave it your all, used every tool in your toolbox…  and were still disappointed with the result?  It can be especially disappointing to not get what we want out of our photography business. I've been there!!  But that doesn't mean we have to drag that disappointment into the new year or stay in a downward spiral of guilt.  Hit play to learn how to star...

You may be surprised, but education is one of my BIGGEST business expenses every year… and it's WELL WORTH IT!  Want to take a peek behind the curtain and see EXACTLY what I invested in this year?   Hit play to get a peek inside my education diet in 2022!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-138 SHOW TRANSCRIPT:  bit.ly/3Vbo0Qn GO BOUTIQUE LIVE -...

Feel like you need to put your dreams of running a photography business on hold until your kids get older, your situation changes, or you win the lottery?  This ONE SHIFT could make all the difference for you…  Hit play to learn how single mom Elizabeth Covey left her corporate career and grew her photography business WHILE staying at home with her son. (Yes! It's possible!)  RESOURCES: WORTH EVER...

Want to know what clients are ACTUALLY buying this time of year?    Today I'm sharing 3 things that every photographer can sell to get some extra cash in their pocket RIGHT NOW.    Hit play for some easy ways to show up for your clients AND your family this time of year!    RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-136    SHOW TRANSCRIPT:  bit.ly/3UB...

Want to put things out into the world but they never feel totally DONE or quite PERFECT enough?    I hear you!! I recently realized that I was hurting myself (and my business) by overthinking and overworking ideas.   Thankfully, I found a solution. Hit play to learn the free  tool I now use to overcome perfectionism and keep moving forward.   RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www....

Want to transition from being a wedding photographer to a portrait photographer but don't know where to start?  Feeling like there's no way you could increase your income without sacrificing your nights and weekends?  Hit play to learn how my student, Jessie, made the switch and went from making $250 a session to having a $6,000 week – while still spending plenty of time with her little girl!    R...

  Building a photography business can be overwhelming and confusing. With so much advice being thrown at you, where do you even start?    I had a HUGE aha recently, sitting in a room with one of my original marketing mentors, Dan Kennedy.    What he said made me realize that if you don't get one crazy SIMPLE thing right, you'll NEVER get out of overwhelm or confusion!    Hit play to learn how you...

Looking for some unique ways to spoil your best clients this holiday season (and all year round)?  Hit play to learn how I nurture my BEST clients and make them feel amazing so they keep coming back again and again!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-132  SHOW TRANSCRIPT:  https://bit.ly/3UhPK6n BOUTIQUE BREAKTHROUGH – LIVE 8-WEEK WORKSHOP www....

Does "that's it?" cross your mind every time you see what your photography business is bringing in?  Does it feel like nothing you're trying is moving the needle, no matter how long you've been at it?   Hit play to learn how my student Jenn went from a yearly profit of $376 (despite being in business for 13 years) to $46k just ONE YEAR after becoming boutique. RESOURCES: WORTH EVERY PENNY JOYCAST...

Do you love photography, but have no idea where to start when it comes to making it into a business?    Or maybe you've just started your photography business, and are already hitting some roadblocks…    Hit play to learn how my student Tara booked TWO amazing $1k+ clients just WEEKS after starting her photography business.    RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.c...

If you've ever looked at your photography business and thought, "All this work… and I only made THAT much??" I hear you.  Hit play to learn 13 EASY ways to add value to your photography so clients will HAPPILY pay you more!    RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-129   SHOW TRANSCRIPT:  https://bit.ly/3CEnF1n   BOUTIQUE BREAKTHROUGH – 8-WEEK WOR...

What if you could STOP hustling and earn even MORE in your photography business?     Today I'm going to share a little simple, eye-opening math formula that shows you JUST HOW CLOSE you actually are to making 6 figures.    Hit play to learn what I like to call "The Money Math Behind a 6-Figure Photography Business".    RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podca...

Have you ever felt defeated in your photography business? Like nothing you're trying is working?  Today my student Carolyn Slavenas is sharing how she moved to a new community AND transitioned THREE clients into boutique clients… FAST.  Hit play to learn how she quickly reinvented herself and generated a $4,147 order!  RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podca...

Have you ever felt a pang of guilt while pulling money out of your wallet to buy something?  Money can have such an emotional chokehold on us. But we have the power to change that!  Hit play to learn the mindset shift you need to make to live the BIG life of your dreams. (I learned this from my amazing "second dad" and I can't wait to share it with you…)    RESOURCES:   TRANSCRIPT: https://bit.ly/...

As photographers, we need to be present on social media to get in front of potential and existing clients. But sometimes creating content for your business can feel like a full-time job. Exhausting, right?  Thankfully, it doesn't have to be that way! Hit play to learn how to promote your photography business on social media without driving yourself crazy or getting sucked into a "scroll hole".   ...

Do you ever feel like NOTHING is working to move your photography business forward? It's one of the most disheartening feelings in the world!!  The good news is, there are a few simple and strategic things you can do to start seeing more momentum in your business… TODAY!  Hit play to learn what to do when it feels like nothing is working.  RESOURCES:   WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joy...