Worth Every Penny Joycast

Should you hire an intern? What are the benefits of having young people in your company?  Better yet, where do you find those "impressive youth," and how do you convince them to work for you?! Today, I'll share the four BIG benefits of mentoring that I bet you've never thought of before (I certainly hadn't until I did it myself). These are HUGE bonuses for you and your photography business that yo...

Do you ever feel like what's the point? Between the grind of figuring out your photography business and taking care of all the things your kids need from you, it would be easier to put a swimsuit on a gorilla.  Today, I met Janelle Krulicki, a stay-at-home mom who was spending an whopping 15 hours PER digital file client. Exhausted and burned out with barely any income to show for it and a husband...

Have you ever wanted to be a fly on the wall during someone else's photography session? You know - see what they do differently. Recently I had students in a real-life LIVE session and selling presentation, I gotta say, it made me a little nervous!  AND things did NOT go as planned!  But it was their takeaways from the day that were the REAL surprise!  It's so cool to see what these professional p...

What do you do in a photography session when one of the kiddos doesn't want to participate? We've all been there!   This exact thing happened to me LIVE in front of 73 of my Peak Performance students. During the session, I was thinking, okay, we've got a family of five. If everyone isn't in the photo, we have nothing. They won't order ANYTHING. Talk about pressure. It wasn't expected, but here's h...

Feel like you're not a "real" photographer because you don't have a photography degree?  That's exactly what kept my student Brandy Aldrich from embracing her long-term dream of being a photographer!  "They told us in college that we needed a degree to back up our talent, so I thought if I went out on my own, I'd fail."  The thing is - Brandy already had a good eye. She took great pictures. She di...

"Nobody will ever pay that much for photography."  "You're not even a real photographer."  "You'll never be able to run a photography business and raise kids, too." Cutting, judgmental comments from your friends, spouse or even STRANGERS can really get you down. Especially when they are about your photography business. If you don't find a way to rise above them, they can absolutely drag you and yo...

There's nothing more terrifying than when someone asks you for a discount on your photography.  Do you freeze? Stumble over your words, unsure what to say?  Cave in and give them the discount on your photography?  PHOTOGRAPHERS, WE DON'T HAVE TO DO THIS!  The key is to be prepared when photography clients ask this question. I recently asked a local artist for a discount and his response was the be...

Do you ever feel like every photographer in your market is out there doing great work and raking in clients… except for you?  Despite having a photography degree from one of the best photography schools in the country, Kim struggled to make a full-time living doing what she loves.   As impostor syndrome took root, she wondered if she would ever make more than $200 per session…   Hit play to learn...

Your kids are out of school, but does that mean your photography business has to be on vacation, too?  NO! Here are 6 ways to attract awesome photography clients this summer while getting TONS of family time, too!  Hit play now and I'll show you how to get the MOST out of summer (for your family and your business). RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/epi...

They say it takes 10 years to be an overnight success, but Allie Cline proved "them" wrong!  This self-proclaimed introvert and mom of 3 had just moved to a new town when she decided to join Boutique Breakthrough.  So what did she do to get $12K in orders in her FIRST 30 DAYS in business??? (Something you can do TODAY!)  Find out how Allie made something BIG happen for her business, all while taki...

Do you ever feel like despite trying EVERYTHING, your lack of clients means that you're bad at marketing your photography business?  My student Leah had the same fear. After years of several misses, her photography business had turned into something unfilling and draining.  But then she tried one more thing…  Hit play to learn how long-time photographer Leah finally turned everything around and la...

When the kids get out of school for summer break, it can really throw a wrench in your schedule as a photographer. How are you supposed to run your business, squeeze in sessions, all while caring for your little ones who are suddenly home 24/7? I've got three kids, and my family navigated the summer schedule for 15 years so my business didn't have to come to a screeching halt. It can be done!  On...

Want to go ALL IN on your photography business, but feeling pressed for time between your current career and your family?  Friend, I TOTALLY get it. And I have some good news for you…  I rounded up a few simple rules that will help you maximize the time you do have so you can transition into a thriving photography career! (Without burning the candle at both ends or sacrificing even more time with...

Want to give up your career to run a photography business? Working mom of 3 Shaina felt the same way…  She wanted to do photography, but with a full-time job, three kids, two dogs, and a husband all needing her attention, she didn't know where to start. Hear how Shaina took the first step and leveraged the small amount of time she did have to go all in and get a $3,000 client order!!  RESOURCES: W...

Have you ever felt guilty about asking people to pay {gasp…that much} for your photography? Do you have trouble charging what you're worth because of how you grew up?   Maybe you're even worried that you'll feel guilty or change in icky ways if you start making more money in your photography business. Today I'm sharing nine ways to use money from your photography business for GOOD so you can shift...

Have you ever found it hard to believe that people will invest big bucks in your photography?  Maybe you've fallen into the trap of selling from your own wallet (thinking about what you would pay for something). And because of that, you've kept your prices low.  Today I'm sharing what I learned about competing on price while staying in an all-inclusive resort in Mexico for a business event!!  Hit...

Have you ever had friends and family doubt that you could make a living from your photography?  Or maybe you've felt pressured to quit photography altogether and get a "real" job?  Kristen was in the same boat. She didn't have a support system for her photography dreams, but she still KNEW she had to keep going.  Today she's sharing how she went from a digital file photographer to a boutique photo...

There are so many people struggling in the world right now. Here's how you can help just by using your camera.  Everywhere I look, there are people who can use a helping hand. But I don't have unlimited funds to write checks or the hours I'd love to dedicate to volunteering. Here's what I can do, and so can you! We can use our cameras in specific ways that give back while we grow our photography b...

Do you want to transition out of wedding photography and into portrait sessions?  Maybe you still love weddings! But you know that they're so time-consuming…  One of my students came to the same conclusion.  And after her revelation, she made more in a 40 minute session than she was making in 40 HOURS of wedding photography work!! Hit play to learn how Kaycee made the jump and how you can do the s...

Did you know that there is ONE expense that could cost your photography business more than ANYTHING else?  No, it's not taxes or gear…  In fact, it's something you might not even know exists!   Hit play to learn the cost that NO ONE talks about in a photography business (and how you can avoid it).  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-154   CAMERA...

I'm a creative entrepreneur who struggles with shiny object syndrome. So there are days when I feel like I've gotten NOTHING on my list done. Today I'm sharing one decision you can make to MAXIMIZE the time you do have to work on your business – so you can fit in more of the things you NEED to do to build a business that thrive while you put #familyfirst. Hit play to learn the number one thing you...

Do you dream about what you would do with extra income from a photography business?  Shalicia did, too – but she quickly realized that working full time AND being a photographer is hard work (say goodbye to resting on the weekends)...   After three years of exhaustion, she learned that there is ANOTHER way of doing business. One that allowed her to replace her full-time income and finally experien...

What if you could get 3 WHOLE DAYS of photography business training boiled down into just ONE bite-sized podcast?  Your wish is my command!  After an AMAZING Go Boutique Live (the buzz has been that it was our best one yet), I decided to round up my 5 biggest takeaways for YOU.  It's a great refresher if you were there, and a great way to catch up if you weren't.  Make sure you grab a pen before y...

Have you ever struggled to believe that you're worth the prices you need to charge to run a profitable boutique photography business?  Amy Yang struggled with the same thing when she started turning her love for photography into a high-end photography business.  Hit play to learn how this military wife went from selling underpriced digital files to earning 6 figures in her photography business AND...

Are you a wedding photographer who wants to transition to portrait photography so you can spend time with your family on the weekends? Or maybe you've already started to make a change in your business and are stuck in a weird, awkward hybrid phase. Amy Wellenkamp was in the same boat. She wanted to make a change, so she offered a little bit of this, and a little bit of that.  But when the pandemic...