Worth Every Penny Joycast

Feel like you have to say "yes" to every offer of work right now?    I know how that feels - your schedule is full of cobwebs, and people are TRYING to give you money, so turning it down feels wrong.    Spoiler alert: Saying "no" can be a really good thing.    Learning when to say no to work you can't/won't/don't-want-to-do is one of the skills that will take your business all the way up.    Befor...

Does work-life balance for your family mean you have to consider both your job as well as your spouse's? If you're struggling with supportive-spouse-burnout, you've got to hear today's podcast.  You'll hear how Christian Gipson10X'd her average order while working a fraction of the hours, she jumped at the chance. Hit play now!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing....

If there's one thing I've learned from watching The Great British Baking Show….  It's that bread sculptures and towering cakes need structure or else they tumble to disaster!  Your photography year is the same way.  That's why I have my students do an activity every January that sets them up with a strong foundation for the next 12 months.  I call it "Planuary," and it would get you a handshake fr...

When I had the opportunity to sit down with one of the biggest minds in business, who's also one of my FAVORITE authors, I didn't hold back!  Dr. Benjamin Hardy, the world-renowned business thought leader, was at the same entrepreneur retreat I was at! Seeing a golden opportunity, I invited him over and picked his brain …  All for your benefit!  In today's podcast, I'm sharing my biggest takeaways...

Think your town is TOO SMALL for you to get BIG ORDERS with boutique photography?  It's not! And I'll prove it…. Mom-of-two Carmen was living in a teeny tiny forest town in New Hampshire with just 2,000 residents when she started her photography business.  So how did she go from a $150 average to $2,000 orders without moving to the big city?  Press play to find out!  ( P.S. - You can do EXACTLY wh...

Inflation is out of control! With the cost of everything going up, you might be worried that your boutique photography clients could wander off into the wilderness, taking their business with them.  I'm here to tell you - they won't.  In fact, this December, my students made more than $650,000 IN ONE MONTH!!!  Boutique Photography is one of those things people will spend money on even when times a...

Today, I drop some major news that's set to revolutionize the world of photography. If you're a passionate creative, deeply in love with your camera, and dreaming of a career or side hustle that's as fulfilling as it gets, then today's episode was made for you!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-192 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKT...

Especially for moms, life is full of tough choices.  When Felicia's 2-month-old baby boy couldn't stay out of the hospital, she knew she had to make a choice: Being a present mom OR being an "I work crazy long hours" digital photographer.  UNLESS ….  She could find a third option that allowed her to do BOTH!!  (Spoiler Alert: She did - and got a $3,297 sale!!)  If you've been struggling to make a...

What if I told you one itty bitty word could change the fate of your business in 2024?  It can.  There's an exercise I do every year around New Year's, and it WORKS to set the pace, outlook, and intention for my business for the next 12 months.   It only takes a couple of minutes, and it's CREATIVE and FUN! Ready to take charge of your next year – in the easiest and most effective way I've ever se...

Did you know December is the most important month for a portrait photographer? No joke - from tax deductions to LOTS of people spending money, this is the peak season for photographers. So it's wild to me some portrait photographers pause their business until the New Year.  I get that there is a LOT going on in December, but there are ways you can do BOTH, and WELL!  If you're considering putting...

I like money.  I bet you do, too.  But money ISN'T why we do what we do as photographers!  For me and my student Jenn (and probably you, too) being a photography business owner is about having plenty of time for our families while still contributing to the family budget!  So when Jenn stopped selling digital files and found herself making $13,000 in a single month ….  She KNEW her new business mod...

Today, I'm interviewing my very first boutique client, Julie - YES, THE JULIE!!! who invested over $1,800 on artwork of her daughter 21 years ago! You've probably heard me talk about my Julie if you've been around my community for a bit. Before Julie, my largest order had been teeny tiny. But once Julie became my client, everything changed for me.  I finally saw what was possible for my photograph...

Do you ever find yourself saying, "I have no idea how to make this happen?" Yep - that was Meagan.  If you need a re-encouraging story that will remind you why you should never give up, you're going to want to listen to Meagan's story.  Grab a cup of tea, and let's fill your inspiration tank.    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-186 SHOW TRANSC...

Do you ever think , "I'm too new a photographer to charge more" or "there's no way people will pay more for my photography?" Tabitha Henderson was letting these EXACT thoughts keep her stuck in a photography business that was going NOWHERE. If this is you, make sure you listen now for a big ole cup of inspiration.    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/e...

Are you a business owner and an introvert? Do you wish someone could just map out the exact formula for a conversation? Talking to strangers can feel overwhelming. That's because you don't know where to start these conversations. Today, I share exactly how. Hit play now, and I'll give you the formula to structure your conversations with strangers into conversations about your photography business....

Are you the type to drive yourself crazy obsessing over EVERY LITTLE DETAIL of your photography sessions? It can make you feel crazypants… I get it! You want everything to be awesome, right? I can be super obsessive over my photography sessions, too, because I want to give my clients a white-glove experience they'll love.  Then I've figured out - there are only 4 things that are REALLY worth obses...

The Fosses felt like they couldn't squeeze another drop of money out of the time they had to put into their photography business. This husband-and-wife wedding photography team was maxxed out. With two babies at home they COULD NOT squeeze another minute out of their busy schedules  (and didn't want to take another moment from their growing babies) But when they realized they weren't making enough...

Are you struggling with a HUGE photography business decision? Like whether to get a studio, new gear or if you can afford to hire an employee?  Deciding the right move is scary. I got you! The answer lies within your numbers. It's time to embrace them because, just like a handful of "draw 4" cards in UNO, they hold the key to a win. Today, we'll delve into the three numbers I look at daily to stee...

Are you considering closing your photography business? If you're tired of doing everything you can to find clients, only to realize that the hours you're spending aren't worth what you're getting paid, this episode is for you. Before you close down your photography business and start applying for jobs, you need to hear Andy and Danielle's story!  This husband-and-wife photographer team with 5 kids...

Most of the common advice you'll hear about starting a photography business is BS! Yet just like when I was pregnant with my twins, everyone and their mother wanted to give me some kind of advice.  Did I want that advice? No.  Was it good advice? Mostly no.  Did it irritate me like poison ivy on my eyeballs? YES!  Well-meaning people who love you, but don't know diddly squat about running a photog...

Scared to leave your current career because you're afraid you won't make enough money as a photographer?  It's a valid point - the average photographer only makes $30K a year. Yikes!  That's exactly what my student Krystina, a hair and make up artist, feared when she started investigating the idea of leaving her career to become a photographer.  She wondered, "How do you do set up a photography bu...

Ever wonder if you should you build relationships with other photographers? Is it worth your time? Will it amp up your head trash and send your self-esteem on a downward spiral? Or worse yet, could it hurt your business in the long run?  My take on these relationships is a bit untraditional. So if you're stuck in camp naysayer and feel like having photographer friends isn't for you, hear me out. O...

Struggling  to "get it all done?" The breakneck pace of running a photography business while caring for your family can feel impossible.  Believe me, I know. I started my business with newborn twins at home and added baby number three a year later.  I had to figure out a schedule that allowed time for my kids, my business, my husband, and, you know … ME!  On today's episode, I'm going to show you...

Do you really need a photography studio?  Today, we talk about why you should NOT get a studio until you have done ONE very important thing.  You'll meet one of my students who took on the expense of a studio and what happened next.  It's a tale of a really poor upbrining, with a dash of risk, and the kind of mistake that could've had her throwing in the towel. Curious to hear all the juicy detail...

There's a dirty little trick your brain is playing that is holding you back. The crazy thing is that you don't even realize that it's happening! But I've seen it sabotage so many of my students that it's time I shed some light on it.  In today's Joycast, I'll share how the "What if…" game your mind plays can sabotage your forward momentum and some powerful tips I use to push past them.  I'll also...