Worth Every Penny Joycast

Do you want more referrals and partnerships in your photography business but feel STUCK when it comes to actually getting them?    Maybe you feel desperate when you're approaching them…    Or maybe you feel like you're drowning and it's hard to invest in someone else's business…    I recently went on a trip with my photography group (The Society of XXV), and while chatting with a high-end wedding...

Have you ever felt like you're running into the same problems over and over in your photography business?    Maybe you have a lot of clients but you're still struggling to be profitable…      Maybe you face anxiety every time you need to sell your photography or your client wants to chat on the phone about prices…    Maybe you're considering changing your business model… again…    Allyson faced th...

If you've ever felt guilty for spending time on your business (away from your family)… and then also felt guilty for spending time with your family (away from your business), this is the episode for you.    Today I'm diving into my motto "family first" and exploring what it really means to prioritize your family–and my take might just surprise you.    We'll tackle things like:    Building a founda...

If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it's time to examine your relationship with money.    The second I started pricing my photography, I fell into the number one "danger zone" pitfall possible… and that kept happening until I figured out a few key things.    Today, I'm going to share the money pe...

If in-person sales or talking on the phone with a potential client freaks you out, you aren't alone. A lot of photographers I work with are nervous about the boutique sales process–including pet photographer Claire Shelley.    Right before she moved to a new city, she was swamped with editing and disconnected from her clients. She rarely even knew if they liked their photos after she sent them ove...

If you've ever wondered how to stand out in a sea of competition, scroll no further, this is the episode for you!    Today I'm diving deep into five things you can do as a creative to be head and shoulders above everyone else in your area.    Spoiler alert: If you're missing any of these five elements, you're also missing out on a client relationship that could be even stronger (and risking your e...

Have you ever felt frustrated or alone after talking to your friends and family about your photography business?    If you're the only entrepreneur in your circle, you might find it tricky to know what to share and what to keep private. And you may even find yourself questioning the nitty-gritty of your offers or business model.    As an entrepreneur and coach of hundreds of thousands of photograp...

Photographers in large cities often say that the clients in their area won't purchase anything but digital files.    So I sat down with L.A. photographer Catherine Della Ripa to talk about her experience and what it's really like transitioning from the digital file model to the boutique business model in a competitive market.     She joins me today to cover things like:     How to stand out in a c...

Almost all photographers will believe a common myth (or several common myths) at some point in their journey.    Not only do those myths cost valuable time and money, but they also lead to frustration and feeling like you're spinning your wheels like Fred Flinstone.    If you've ever thought things like:     "I need to have the latest and greatest gear to get started."  "I need a studio to be succ...

Have you ever gotten a lead for your photography business, invested time and energy into explaining what you do and how you do it, only to be met with a disappointing response… or no response at all?    What if you could all but avoid that painful experience by separating your leads into five clear zones?    Today I'm talking to Allie Cline, who developed a five zone method for identifying right-f...

Have you ever felt STUCK in your photography business?    Maybe you have a portfolio, have purchased courses, and even have a few clients under your belt… but you still aren't gaining much traction.    It feels like every time you DO take a few steps forward, you're met with resistance and end up sliding back down to where you were.    Tacoma, Washington photographer Danica Williams was in the sam...

If you are going to go ALL IN and invest time and money into your photography business, it's important to have the buy-in of your spouse.    But how exactly do you get that?    It can be tricky – especially if you have tried before and failed, have purchased programs before and had them not work for you, or have a partner who doesn't share your vision!    Today I'm sharing eight concrete steps for...

Are you wondering how to balance your photography business with your family plans and demands this summer?    The right summer mindset can not only set up your photography business for success (to the tune of making 30k+ only working a few days a month), but it can give you true time freedom to enjoy with your family!    So I rounded up six ways to make this summer season COUNT for your photograph...

Have you ever felt like throwing in the towel on your photography career?     Maybe you're struggling with:    Feeling like you've tried everything and still not finding right-fit clients Working all hours of the day and losing the time freedom you set out to create Being endlessly busy but unable to outsource or hire an employee   My guest today, Angela Hopper Lee, was in the same boat.    Her ph...

Have you ever wondered if you're ready to start CHARGING for your photography?    Maybe it feels too good to be true that you could make money doing something you love…    Or maybe you worry that you're not good enough to start making money…     In this episode, I share eight ways to tell if you're ready to start charging for your photography.    I also share how I got into photography, what my fi...

Have you ever felt like you needed to conform to what everyone else is doing in business?    Maybe you've seen digital files grow in popularity and considered switching or moving to a hybrid model.   When long-time photographer Jenn Kerfeld felt pressure to start offering digital files in her print photography business, it led to some unintended consequences… resulting in her wanting to stop photo...

Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on?    When Liza Blecher's husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California.    In this episode, she shares how she overcame new family dynamics, renovating a home, major back surg...

Did you know about the tax benefits you have access to if you have a business? It's true, friend. Money (and lack thereof) is top of mind for the large majority of us - more than family, or even work. If the thought of taxes is holding you back from starting your photography business, I've got you covered. In this episode, I'm going to share the amazing tax benefits you have as a business owner. I...

Where are all my photographers who are stuck in the corporate grind and dream of spending their days behind the camera?    I have just the advice for you. This episode digs into the life of Anna-Marie who had a thriving career in corporate sales. But when it came to starting her own photography business, she had to unlearn everything she learned as a star employee.    Fast forward today, Anna-Mari...

Are you a newbie photographer? You'll want to hear today's podcast. Meet Ryan - he left his teaching career to pursue photography when his gut kept telling him, "You've GOT to get out of that job." Before going Boutique, his average sale was only $345! His first Boutique order was $3006!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:   https://photographybusinessinstitute.com/podcast/ episode-...

Have you ever attended a photography conference? What did you think? Did you get everything you needed for your business?    Picture this: an event that goes beyond the ordinary, where education meets empowerment, and where transformation is not just a possibility but a promise. That's Go Boutique Live.   I just finished the 2024 live event and can't wait to share my biggest takeaways with you. So...

Is a six-figure income in your photography business possible! Yes AND today, you'll meet four of my students that crushed their goals in 2023.   Meet Jean Lachat, a seasoned photographer from Chicago, whose journey spans over two decades. In the dynamic Peak Performers program for six years, Jean reveals how cultivating confidence and refining her mindset played a pivotal role in elevating her sal...

Ever feel like life just keeps getting in the way of your dreams?   For Sally Brown, it seemed like one thing after another way standing in the way of her doing what she loved - photography.    But a healthy dose of frustration (and a fateful trip to Italy) helped her finally get on the path she was meant for.    (And bring home enough income to make her husband's eyes pop out of his head!)   Need...

Knowing yourself is key to …. well, everything!    Whether it's living a good life, building a great relationship, or running a business…   Knowing your natural strengths is KEY!    One of the best ways I've ever seen to discover your hidden strengths and talents is an assessment I give to every potential hire.    I won't even look at a resume until I see their results!    (And compare them with m...

When you get paid to do something you're naturally good at, life is just BETTER.    It feels easier. More rewarding. More exciting!    On the other hand, working 8 hours a day (or MORE) at something that feels like trying to put on jeans right after you put lotion on your legs is just …. Exhausting.   If that's been you, and you're looking for a life that FITS you instead of OWNS you, I've got som...