Worth Every Penny Joycast

Braving freezing temperatures without a studio can feel like a huge challenge for photographers, but what if I told you it's actually a secret weapon…   In this week's Joycast, I'm sharing 8 creative ways to keep your calendar full in the chilliest weather. Here's a sneak peek:   Why not having a studio isn't the end of the world (and how you can use it to your advantage.) Tips for turning everyda...

Have you ever thought about what it feels like to be the client instead of the photographer? On this week's Joycast, I'm pulling back the curtain on a personal experience: my daughter's wedding.  For once, I wasn't the one behind the lens, and let me tell you… It gave me a whole new perspective on what we do as photographers. Here's a sneak peek: The whirlwind of planning a budget-friendly wedding...

Ever wonder if the boutique photography model works just as well for men as it does for women? It's a question that came up in my recent Boutique Breakthrough workshop, and in this week's Joycast, we're shedding light on the truth.    Here's a sneak peek:   How Ryan Vinson leverages sports photography and auctions to dominate his local senior market (with 95% of his clients being boys!) Adam's jou...

Does it seem like the only people who hire you for photos are bargain hunters or family?    I know how suffocating that can feel. You pour your heart into your photography, but you're left wondering if there's anyone out there who truly values your work.    In this week's Joycast, I'm sharing how to break out of that bubble, connect with the right clients, and build a photography business full of...

Oh New Year's resolutions… Are they a hopeful tradition, or a fast-track to feeling defeated by February?    In this week's Joycast, I'm sharing why I think resolutions often set us up for failure and what I'm doing instead to create real, lasting progress as we step into a brand-new year. Here's a sneak peek:   Why starting your day with a "fresh sheet of ice" can be the habit you need. The power...

Feeling burned out or stuck in your photography business? One thing can change your work, your profits, and your life (and it might not be what you expect…)   On this week's Joycast, I'm chatting with a Stockton, California photographer who went from shooting 120 sessions a year to embracing a boutique business model that brought her more time, joy, and income than ever!   Here's a little of what...

Have you ever sat at your desk late at night, exhausted from editing photos, you peek at your neverending to-do list and wonder why all this hard work doesn't add up to more joy or money?   On this week's Joycast, I share something that's helped so many of my students save money and make their photography businesses feel easier to manage.   The secret? Tax deductions. I know, I know. Tax stuff mig...

Feeling a little stuck or frustrated with your photography business? There's one simple mindset shift that can make all the difference (and it's something the happiest photographers I know do all the time.)   In this week's Joycast, I'm sharing a lesson that changed my life, both as a mom of athletes and as a photography coach. I'll show you how to stop getting caught up in comparison and start fi...

Turning a passion into a profitable business isn't always easy, especially when you're juggling challenges. But what happens when you finally find the key to making it all work?   In this week's Joycast, we're sharing the incredible story of Lisa Deaton, a Cincinnati-based photographer who spent decades experimenting with her craft before booking her first $1,120 "Julie." Lisa shares how she shift...

Being a solo photographer can feel like you're wearing all the hats: juggling gear, lighting, and making sure your clients feel comfortable. It's easy to get overwhelmed and even forget a few things.   In this week's Joycast, I'm sharing my favorite tips for photographers who are doing it all on their own. Whether you're just starting out or you've been running your business for years, this episod...

After years of struggling with low-paying clients and working long hours, Amy Marlin made a remarkable change: earning six figures in under a year by shifting her approach to her photography business.   In this week's Joycast, we're talking about the "cost of inaction" and how it may be holding you back from reaching your full potential. This episode will help you uncover hidden ways to reclaim yo...

After 12 years of chasing $700 orders, Claudia made an astonishing turn around...Booking multiple $2,000+ sales and topping $30,000 in a single month.   In this week's Joycast, we're chatting with Claudia Powell. Her story shows how big a difference in the right approach can make, especially when you're in a specialized niche like equine photography.   Join us as we talk about: The moment Claudia...

Are you struggling to stand out in a crowded photography market? In this week's Joycast, I'm discussing a crucial strategy that helped me build a profitable photography business over the last 26 years. I'll share how creating custom holiday cards turned my passion into a client magnet and kept my photography studio at the forefront of people's minds all year long. Join me for: The surprising power...

Feeling like the photography world is overcrowded? With over 114,000 photographers in the U.S. alone, it's easy to think the market is too saturated to stand out. But what if I told you that more competition can actually help your business? In this week's Joycast, I'm sharing a fresh perspective on competition, inspired by my days in advertising and the bustling Diamond District in New York City....

If you've ever felt unhappy with the way your photography business is working, this week's Joycast is for you. I'm joined by Jess Curren, a mom of three who paused her photography business to travel with her family in an Airstream for five years before relaunching her passion. Jess opens up about: Restarting her photography business and quickly realizing the digital file model wasn't for her Reinv...

If you've ever struggled to make your photography passion profitable while juggling life's responsibilities, you need to tune into this Joycast episode right now! I sit down with Crystal Cooper Riley, a full-time athletic trainer and single mom whose been passionate about photography since high school. Despite her love for the craft, she's spent years trying to make it a sustainable business while...

If you've ever felt alone or unsupported in your photography journey, this episode is for you.  Today, I'm joined by two of my Peak Performance Coaching students, Allie Cline and Jenn White, who found an unexpected friendship and support system through our program. These two amazing photographers get candid about: The challenges of finding genuine friendships in a competitive industry Transitionin...

you feeling stuck in the cycle of holiday mini sessions and digital file delivery?  Today, I'm excited to introduce you to Alicia Sorenson, a mom of seven who transformed her photography business using the boutique model we teach at the Photography Business Institute.  In this episode, I sit down with Alicia to discuss: How she went from dabbling in photography to landing a $1,700 order The challe...

Want to take your photography sales to the next level? This episode is your backstage pass to a $10,000 sales presentation! I recently had the incredible opportunity to demonstrate my sales process to a group of photography students at our summer camp. Today, I'm sharing the biggest takeaways from five of these students who watched me in action. Whether you're a seasoned pro or just starting out,...

Want to shorten your ordering appointment learning curve and keep calm during sales conversations? This is the episode for you…    Today I'm spilling the beans about what I did WRONG with a client, with 60 professionals (photographers were watching me).    My mistake got me thinking about other missteps I've had in my career, so I sat down to share them ALL with you!    We're covering things like:...

If you need to use photography to provide for your family, but are worried about working too much and sacrificing time with them, this episode is for you.    Today I'm joined by Madeleine Fenton, who, on the heels of a divorce, used photography to provide for herself and her daughter.     She gets candid about things like:     Finding right-fit clients in a small town.   Investing in her business...

One of my students recently sold $10,000 of photography in one day, and it got me thinking about what it REALLY takes to sell at that level–especially when you're starting from scratch.    Most photographers think it's all about their photography, but there's actually a lot more involved in selling your art for thousands of dollars.    The thing is, if you don't have a strategy for helping clients...

Have you ever wondered what it would be like if we teamed up? If YOU did the photography and I did the selling?    Every summer, we invite our Peak Performance Coaching students to one of our students' studios somewhere around the country. We've only done it twice, but it was such a hit last year that everybody was itching to do it again!    The deal is that the host photographer is responsible fo...

If your photography is a "side hustle" or you're trying to balance family life and work life, then this episode is for you.    Liz Schmidt, mom of two young kiddos, was trying to do it all and finding herself missing key moments at home.    During her transition from physical therapist to full-time boutique photographer, she dealt with things like:    Wondering if she had enough business knowledge...

Have you ever wondered if the branding for your photography business is up to snuff?    Maybe you see everyone else's websites and social media and compare your own…     Maybe you've developed a few different logos for yourself and nothing ever really stuck…    Or maybe marketing totally overwhelms you and you wonder if you're even going in the right direction with your brand…    Today I'm sharing...