World of Marketing

One thing that's clearly true to life is that we learn as we go. Twenty years ago, both Tom and Chris were coding websites in Dreamweaver. Now, in this era of web marketing, they both weave dreams in new ways. What they've learned for sure is that web marketing isn't as simple as building a website and calling it a day. There is an art and a science to it, and it requires continuous effort that sh...

When SunTrust and BB&T banks merged into Truist Financial Corporation, nobody knew how the pendulum would swing. People were uncertain, and some of them were outright worried. However, through it all, Mike Metz remained a compassionate partner that had FWM's back. Who knew a banker could actually be considerate about your business's ambitions?  Mike joined us this week to discuss: The Truist merge...

As you get older, it is integral that you take your insurance into consideration. You cannot let your life insurance plan fall by the wayside!  In this episode of World of Marketing, Keith Burgess joins us to discuss all the ins and outs of life insurance and what you need to do to secure yours. Keith shares a ton of insight as he lays out the 3 primary options:  Term Life Insurance Permanent Life...

Finding real talent comes down to a science. And, depending on who you hire, how to manage them does, too. Our guest this week is Jay Henderson. With his Real Talent System, he is someone that is dedicated to providing a scientific workforce analysis strategy that provides solid results.    With this test you can:    Pinpoint your best leaders and managers. Target specific employees for executive...

You and your team are fully capable of making impactful sales videos that help your bottom line— without hiring anyone . And you can have fun with it!  Attorneys and doctors are typically seen as buttoned up and serious, so setting yourself apart with a little fun can make a huge difference. If you can find the humor in it, you can find a unique and engaging way to connect with your audience. Just...

Joshua Lenon knows a lot about enhancing law practices with technology. That's because he's the Lawyer in Residence over at Clio, and he spends his days finding ways to get lawyers and tech companies working better together. You'd be hard pressed to find anyone out there more knowledgeable on the subject than this guy! But, while Joshua always has incredible insights to share with us, the coolest...

There are people out there who have millions of followers on social media. They're also making millions of dollars, all while doing nearly the same things you're doing—well, almost. They're flying first class and never looking back. If you want to achieve that level of success, you have to step back and recognize some important truths. Newsflash—IT'S ACTUALLY NOT DIFFICULT. It begins with an inwar...

Alex Frees is the son of a mensa, and it shows. He's been able to bring his company, Credit Suite, from a 5 million dollar to a 15 million dollar company. Yes, he tripled it . He hasn't done it alone though. He has used his connections and support from the tried and true successors in addition to his own genius to make that happen. Tune in to learn how he did it, we promise you will learn somethin...

Have you ever flexed your brain so hard that you actually understand how Google works? Yeah, me neither, but Jamie Kelly (aka "The Professor") has, and in this podcast, he's going to do it to your brain too. But don't worry, it will be well worth your time. We all know that we are at Google's mercy when it comes to SEO, but if you tune into this—really tune in—you will learn some things that very...

On this week's episode of the World of Marketing, Chris Mullins is here to put it to you straight. Depression is rampant, and it's not being taken seriously enough. Sometimes, you don't even notice you have it yourself—that's why we need each other. It's also why Chris is passionate about eradicating the factors contributing to this disease. Here's what Chris has to say about how she manages it, h...

Growing a podiatry practice - that's what Jessica Taveras has accomplished once over the course of 13 years, and it's an experience of tremendous value. She's here with us today to tell us how event coordination, community building, and proper marketing accomplished that task. Jessica was an essential part of what got Dr. Peter Wishnie across the finish line, and here to help you make it there too...

Steve Richardson has been at it a long time; he walked through the minefield and came out thriving. This week, he's joining us on the World of Marketing to tell us how he managed to form a perfect practice and now coaches attorneys. Join us as Tom and Steve sit down to discuss how he does it and how you can do it too. Tune into this episode to learn about: -           Steve's coaching and his advi...

You might've heard Susan Berkley's voice before because she's the signature voice of AT&T and the branded telephone voice of Citibank. She's our guest this week on the World of Marketing and she's here to tell you about the world of voice acting and how she made it big. She'll also tell you about the power of your voice, and the 4 vocal influence types . Tune into this episode and maybe you learn...

My best buddy and mentor, Ben Glass, texted me one Saturday morning with a link to a podcast called Built to Sell Radio . They were interviewing the owner of a marketing company and compared his firm to FWM. I was intrigued and immediately tuned in and headed out on my 3-miler walk. As I listened, I was blown away by the similarities between us. So, am I seeing double or what? Wesley Mathews is an...

The World of Marketing is back, and we're interviewing Dr. Christopher Sendi, MD on depression, obesity therapy, and ketamine infusions —huh??    Dr. Sendi is a fount of medical knowledge, and he's here to clear up any misinformation you may have heard about ketamine treatment and teach you the real facts about how this important breakthrough works.   Tune into this episode to learn:   How mental...

When I first started my company I didn't have anyone but myself to manage my finances. Somehow I managed, but it wasn't until I hired my CFO Buster that I got my accounting in order. That's when I realized that I had a massive gap in my business that could've threatened it's very existence If you think you have that gap, then Kahuna could be exactly what you need to get your business flourishing....

So many people like you provide excellent services and truly care about their clients. But sometimes, we don't see what's right in front of us . This can cause issues, and you could be missing out on opportunities because of it. Luckily none of us are alone; we can reach out and get help from others who can fill in the gaps where we are weak.    That's why Foster Web Marketing and Ruby have partne...

I've been lucky to work with a number of incredible people over the years, and one of the biggest wins is having our very own Gretchen Upright on the team! I'm so lucky to have her on this journey with me, and I'm so excited for her to join me on this episode as we go through FWM's history, the history of websites on the Internet, and the Internet today. We'll also discuss some of the top question...

I'm a fan of the fantastic clients that Great Legal Marketing has referred to FWM over the many years I've known Ben Glass & Charley Mann. Ben and I started our respective companies together and have grown them like partners over the years. We have created, by accident, a great community of lawyers that are both GLM & FWM clients. Those of you who are part of that know what I mean. GLM provides la...

Everyone's worst fears are speaking in public, asking for the sale, asking for a raise, asking for the job, asking to get married! It's all about communication. In this episode of World of Marketing, I interview the lovely Carol Moore of Carol Moore Presents . Carol is a public speaking coach who realized the great need for communication coaching. She helps many professionals, including lawyers an...

In this episode of World of Marketing, I interview Tim Bedford of Ruby, the leading live virtual receptionist and chat company many of our lawyers and doctors use to answer their phones and respond to web-based chats. I talk to Tim about how Ruby does things differently to make sure you get only the best clients (and those who aren't don't waste your time).   Ruby is a great resource for many of o...

Hey folks! This is gonna be a GREAT one for those who want to know how to automate their business, so the traffic grows as well as the leads .    My good buddy Steve Richardson is a solo attorney practicing in New Jersey, and he's been a DSS Power User for 11 years now, so he's here to share his tips and tricks on how to get the most out of DSS and your website.    Finding new clients is a grind,...

John Griffith is a family man and incredibly successful personal injury attorney. Not only that, but he could take you on in Brazilian jiu-jitsu while singing perfectly on key. This is just a taste of what Tom and John bring to the table. In this episode, learn about the marketing strategy and tactics behind his firm's success and John's creative ways to get more qualified referrals.  Tune in to l...

Ty Crandall went from simply being curious about financial reform to founding a multimillion-dollar company within a matter of years. In this episode, learn how Ty used daily proficiencies, book writing, and Business Black Ops to create the company he has today. Tune in to hear about:  How Ty found success How you should tackle every day to stay proficient Why writing books can be an essential boo...

Every year can find a revolution in marketing tactics, yet the staples do remain. Mitch Jackson has been a master marketer from the very beginning, and he's found significant fame because of it. Learn how Mitch became famous and the marketing tactics he and Tom suggest you utilize this year. Tune into this podcast to learn: How Mitch became famous Why you should embrace networking technology How c...