World of Marketing

Brad Parker found his way on his own, and now he finds himself running one of the most successful Personal Injury firms in his region. Tune into this episode of the Word of Marketing to learn: How you can pave your way to a thriving law firm How finding quality cases can be essential to your brand How to network in the modern age (and during COVID-19) How your core values can be the roots of your...

Your website's page speed has always been a priority when it comes to your online presence. But did you know that Google is always changing how it works? This May, a big update is coming, and we are ready. Tune into this podcast to learn: What changes are coming in May 2021 What you can do to prepare How you can test your own website's page speed How you can use it to rise above your competition

Kenny Berger is the owner of the Law Office of Kenneth E. Berger, which has offices in Columbia and Myrtle Beach, South Carolina. He started the firm in 2011 with the philosophy of putting clients first and focusing on values rather than profits. Kenny believes in giving back to his community. A portion of the attorney fees from all DUI accident cases at his firm are donated to organizations worki...

Rem Jackson is the founder and CEO of Top Practices, which he started in 2007 to help podiatrists market, grow, and manage their practices. Rem and his marketing consultants have helped hundreds of doctors transform their businesses through effective marketing and efficient practice management. He's been a coach and trainer to professionals and business leaders for over 18 years. He's also the aut...

Dr. Arianne Missimer is the founder of The Movement Paradigm, an integrative health center focusing on mindset, nutrition, and movement. She opened her first personal training center when she was 22, working as a dietitian and personal trainer for 13 years. She went back to school to get her doctorate in physical therapy. At 35, two months before her wedding, she was diagnosed with Stage 3 cancer....

Matt Tate has worked with FWM since 2013. He started out in marketing and coaching and became a business development strategist. He helps clients exceed their business development goals through his work with Tom in our coaching program.    In this episode, you'll learn: What FWM coaching is all about. Matt explains that it starts with determining each clients' personal and business goals and the t...

Jennifer Rose is the executive director of the Central Fairfax Chamber of Commerce. She helps local business owners connect and network because it's impossible to do everything yourself, so you need to seek experts. Jennifer likes to think she's an influencer in the community, and she encourages entrepreneurs to ask for advice and tap into the diversity of ideas their communities have to offer. In...

Learn about Scott Harrison's pursuit of saving the world: https://www.charitywater.org/foster-web-marketing Scott Harrison is the founder of charity: water, a non-profit organization with a mission to bring clean, drinkable water to everyone around the world. Scott started the charity in 2006 after volunteering as a photographer on a hospital ship off the coast of Liberia for two years. He decided...

Gerry Oginski is a medical malpractice and accident trial lawyer in New York. He started his legal career in 1988, working for Leahey & Johnson, a well-known defense firm on Wall Street, representing doctors and hospitals that were being sued. He decided to open his own law firm in 2002, and he now works for Kramer, Dillof, Livingston & Moore. In this episode, you'll learn: The power of video and...

Tricia Rightmire is an executive assistant for FWM's sales team, and she's been working with us for 10 years. Tricia is also the founder of Buffalo Stampede, a crowdsourced organization based in Kansas that supports various community projects. In this episode, you'll learn:  - The story behind how Buffalo Stampede started in 2012: Tricia shares how her dad always made Christmas special and how los...

Some people never wonder what they will be when they grow up, and for some, it's just a given. If a family member is part of something steeped in history, you tend to want to follow in their footsteps and become part of that legacy. Building and maintaining long-term relationships within your community and with your clients keeps you top of mind. Chris Russo, an attorney and long-time client from...

When your family has lived and owned businesses in a city since 1885, your family name becomes well-known. If you decide to continue the family tradition, that history follows you around town. The Frees family is a staple in Phoenixville, Pennsylvania; generations have lived and worked there. Robb Frees, owner of Frees Insurance, said, "We understand the fragility of relationships, why they need t...

The pandemic brought business to a standstill for a lot of doctors. Many shifted to telemedicine visits and looked for other ways to bring in revenue. Email marketing is a key way to stay in touch with your patients, offer your services, and keep them updated on what's going on in your office. Dr. Marybeth Crane, a Texas podiatrist and long-time FWM client, said, "Resiliency is what gets you throu...

Kia Arian is the owner of Zine, a marketing, design, and printing company based in Fairfax, Virginia. She specializes in direct-response marketing for attorneys and other business owners. She is a long-time friend of Tom Foster and creates a variety of print marketing materials for FWM. In this episode, you'll learn: Why you should never give up because you never know what's around the corner: Kia...

Search engine optimization (SEO) is the process of improving your website to increase its visibility when someone searches for it. SEO can be confusing, so it's crucial to get it right if you want to rank above your competitors and get more traffic to your site. There's no shortage of SEO tools on the market, but FWM has one of its own. Matt Tate, business development strategist for FWM, said, "Th...

Google is where everyone goes to search for things, no matter what they need. And, now they're offering very prominent ad space at the top of their search results. This brand new format for local legal services has been around for years in other service industries. Cody Moulton, senior digital marketing strategist for FWM, said, "It would be foolish not to give this a strong consideration." Cody a...

If you don't already know it, content is king in marketing. It's the key to establishing your brand and connecting with your list. You need to create content that gets attention and draws people in. Michael Monteforte, an estate planning attorney in Massachusetts, said, "I like the content to sound like me. I want my personality to come through." Michael and Tom talked about how he uses pop cultur...

Content isn't just all about the written word. Video is also an essential component of a successful content marketing strategy. Don't just post the videos on your website; put them on YouTube, too. Sean Cuddigan, attorney and long-time client, said, "It doesn't need to be something that's perfectly filmed like you do for a commercial for TV." Sean and his father, Tim, talked to Tom about how they...

There are many components to a successful marketing strategy. The first step, though, is to make it a priority. You have to take action and make the decision to go all in. Mark Blane, a San Diego personal injury attorney, said, "Information-based marketing is critical." Mark and Tom talked about how using book offers to provide in-depth information and the importance of knowing where your leads ar...

Great marketing is not enough if your leads aren't converting to clients. The first impression prospects get of your practice is based on your intake specialists. Those initial conversations are critical to your success. Chris Mullins, phone sales doctor for Intake Specialists Worldwide, said, "What you need to teach your team is every single phone call matters." Chris and Tom talked about the imp...

To many of us, accounting is all about numbers and analyzing reports. But what if we looked at it as a way to reach our business goals? Many of us just think about accounting as a tool, but we need to understand the purpose behind it. Frank Lunn, president of Kahuna Accounting, said, "Our mission is to really help entrepreneurs utilize accounting as a system." Frank and Tom talked about how his co...

Marketing is about experimentation, and you need to take risks and try new things. As new technology emerges, don't be afraid to test it out and see what works. Your ultimate goal should be to connect with people on a more personal level. Neal Schaffer, president of PDCA Social, said, "Podcasting creates a different intimate relationship that you don't get on social media." Neal and Tom talked abo...

Google Webmaster's blog: https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html?m=1 In a year where everything is constantly changing, Google is giving us a heads up. It's unusual for the tech company to offer advance notice of upcoming algorithm changes. This time, however, they're letting us know what they'll be looking for and when the changes will go into effect. Jamie Kelly...

As the worldwide pandemic continues, many people are planning for their futures and making sure their affairs are in order. Estate planning has become a focal point. Since in-person events are limited, many are turning to the internet for help and information. Scott Alperin, an estate planning attorney in Virginia, said, "Having a web presence is a great thing because it gets traffic in the door."...

When you're researching a business or a product, what's one of the first things you do? If you're like most people, you probably go online and read the reviews. There are so many benefits to asking clients to write a review of your business online. John Spare, digital marketing strategist at FWM, said, "Review generation is super important, and it's not as difficult as some people might think." Jo...