World of Marketing

Ben Breslerman is the Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. Ben's deep understanding of analytics, consumer engagement, and email marketing allowed him to develop his skills in SEO and operations through different leadership positions throughout his career. He earned a Bachelor of Science at Arizona State University. In this episode… The rapid change in digit...

Business consultant Richard James is the Founder of Your Practice Mastered, LLC, a membership group focused on coaching attorneys and small law firms to achieve better business results and earnings. After purchasing his first small business when he was 25, Richard created a practice to help lawyers build successful businesses and he shares his 30+ years of expertise in the marketing and sales indu...

Atiba de Souza is the CEO of Client Attraction Pros, a specialized video marketing company that helps entrepreneurs and businesses attract more clients through strategic and creative video solutions. Atiba has been part of the marketing and tech industries for over 20 years and his passion for creative brand-building has helped companies shape communities for like-minded individuals. In this episo...

Gary Sarner is the Founder of ROI360+, a marketing company that provides innovative solutions and strategies to businesses with a focus on radio advertisement. Gary's expertise in the broadcast industry has allowed him to gain a unique perspective on advertising solutions which he now implements to help businesses reach media success. In this episode… Our private and professional lives are almost...

Kim Walsh Phillips is the CEO and Founder of Powerful Professionals, a coaching company that educates entrepreneurs on how to effectively scale their businesses. Kim took her background in PR and branding and integrated it with direct response marketing in a unique representation of the industry's strategies as a recipe for success for all types of businesses. She also authored The Ultimate Guide...

Heather Holloway is the Founder and CEO of Holloway Media Services, a marketing company that provides a wide range of social media solutions. Heather is a certified social media marketing expert. She acquired unique broadcasting expertise by working as a radio and TV producer, which allowed her to explore her career as an entrepreneur and start her own business, the Holloway Media Services company...

Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989. In this episode… When co...

Alex Valencia is an entrepreneur and the CEO of We Do Web, an online marketing firm that provides customized and affordable SEO solutions for businesses in the legal and medical industries. Alex's passion for content strategy and digital marketing drove him to create We Do Web to revolutionize content and marketing strategies for law firms and medical professionals. In this episode… In a fiercely...

Brian Wallace is the Co-founder and Partner of Foster Wallace, LLC, a Kansas City-based law firm specializing in personal injury cases. Brian graduated from the University of Missouri with a Juris Doctor degree and went on to become an associate and, later on, a shareholder at a local law firm. His long-time friendship with Michael Foster sparked their entrepreneurial journey that resulted in the...

Some people may make it look easy, but no one just wakes up and instantly becomes a distinguished attorney and owner of their own practice. In reality, it takes an immense amount of planning, strategy, discipline, hard work, flexibility, and motivation to make that dream happen.   That's why I'm really excited to introduce you to Nicole D'Ambrogi, owner and founder of San Diego Legacy Law. Nicole...

How do you find the true value of potential cases right off the bat? This was a question unanswered until Dirk Derrick came to the field. He changed the landscape by answering that and other questions that long went unanswered in the ecosystem of personal injury law. For example, just look at what Dirk's firm claims:   "The DLF focuses on personal injury law exclusively. Everything we do for our c...

In this episode, I sit down with Rem as gives us an exclusive pre-game report and explains what modern podiatry practices can do, even in times of uncertainty and challenge, to succeed. And he gets us pumped up about the strategies and systems that not only make that success possible, but actually make it easier than what you're probably already doing! Rem also talks about something that too many...

Knowing when it's time to sell your practice is something that should be on your mind from the day it began. There is no need to be concerned, because at Top Practices, we have a network of practitioner entrepreneurs who've done their part, make this change and live the dream - by doing the right things at the right time - The right time, and the right people to help can bring you to where you nee...

Jeremy Weisz has been in the podcast industry for decades, and he's learned a thing or two about doing it right. He joined us this week to tell us how it's done. Utilizing a giver's gain philosophy, Rise25 developed a proven strategy by creating life-changing relationships using a podcast. Tune in to learn more about how you can improve your podcast.  Timestamps: 0:00 Introduction 2:20 Jeremy's Po...

Nicole Barnett has been in the legal industry for nearly a decade, and if there's one thing she learned, it's that attorneys need marketing help. That is why she created Law Prophet to turn your social media account into a referral generating machine… and it works for any attorney in private practice. No, this doesn't mean it's time to dance down the hallways for Tik Tok , it means taking a tried...

Foster Web Marketing and Ruby have been partners through much of the age of digital evolution, and we've seen an accountable growth in demand for marketing essentials - both of which our two industries provide. In recent news, Ruby has launched a new multichannel website , designed with precise articulation - a testament to the importance of well thought out web design. Check out the episode to le...

Web Marketing is constantly evolving, and live chat has found a role that's become integral to your website's ability to convert leads. That's where Intaker comes into play, and Joseph Ruotolo joined us to explain how an innovative approach to live chat using A.I. and video in the legal and entrepreneurial world has changed the game. There are plenty of ways to do live chat the wrong way, that's w...

Understanding your perfect client is the essential exercise in creating a self sustaining business. Luckily, Dave Frees has seen it all - helping countless businesses find their perfect client and delivering on how to generate leads with this information. Typically you would have to get this kind of insite from Business Black Ops , but Dave joined the World of Marketing to share some of his tried...

Infamous estate planning attorney Dan Ruttenberg, who is also Tom's attorney, is a prime example of someone that has used unconventional marketing to great effect. In his years of experience, he has insisted on doing things his way, and it's worked for him—big time. Dan has never relied on SEO or his website to bring him new clients. Instead, he's an old school networker. He's someone to look to i...

In this episode of the World of Marketing, Great Legal Marketing's Charley Mann flips the script for us and interviews Tom on his path to becoming the founder of FWM. Taking a step back from things is not always easy. But, with help from the tried-and-true experts taught and cared for by Tom, the enterprise continues to operate. Learn all about Tom's transition from CEO to Founder in this special...

Van Smith is a veteran attorney that took matters into his own hands when he saw opportunities present themselves in his career. Van Smith's philosophy and entrepreneurial spirit are what made him the success he is today. He has a unique and brave marketing approach, and he joined us in this episode of the World of Marketing to tell us how he does it—and how you can, too.    Timestamps: 0:00 Intro...

John Gayle and Tom go way back, even before FWM existed. In this episode, Tom and John give a blast of the past and discuss the complexities of Lemon Law. What is Lemon Law? It's something John has fought hard to keep in place in his ongoing mission to protect consumers.    Timestamps: 0:00 Introduction 1:28 The Way Things Were 4:39 Lemon Law Explained 6:26 How To Handle Debt Cases 10:51 Credit Re...

Nate Amendola's refreshingly holistic approach is one thing that helps him find true purpose in what he does as one of the top criminal defense lawyers in Massachusetts.  To achieve his outward goals, though, he had to look inward. He found major inspiration in two books— The ONE Thing and 10% Happier —and found resolve in his practice of meditation. Tom had a similar experience with a life-changi...

Rob & Kennedy are the " Email Marketing Heroes ," and they joined us this week to talk shop about all things email marketing. Are you familiar with these guys? If not, you're definitely going to want to tune in.  Rob Temple describes himself as a "hypnotist, marketer, and penguin lover." Kennedy describes himself as a "psychological mind reader, creative, and theatre lover." Together, they have pr...

In the wild wild west of marketing, the aesthetic of your content is top priority when it comes to conveying your message - and converting prospects. Eric Bakey knows the drill. He started in the army, then worked in construction, only to find himself wanting more out of life. That is when he began to make his imagination realized and start his cartoonist career. He has learned that the industry n...