Tom Foster
World of Marketing
This Podcast provides business owners with a wealth of knowledge found nowhere else on the web. Our experts, who you can get to know below, will inform you of everything you need to know to succeed in web marketing. As you travel through all the different aspects of web marketing, make sure you check out the client testimonials for real-life examples of how our principles can be applied effectively.
Author
Tom Foster
Category
Podcast website
Latest episode
Jun 16, 2026
Where to listen?
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Episodes
Episode 208: Modern Marketing for SMBs With Ben Lund 01.11.2023 24:07
Ben Lund is the founder of Rise Marketing Group, based just outside of Boston, Massachusetts, in Dedham. His agency specializes in marketing for small-to-medium-sized businesses, ecommerce companies, and educational institutions. Ben himself is a veteran employee of Yahoo, RKG Ad Agency (acquired by Merkle), and Google. His experience and natural curiosity has led to a marketing career exploring t...
Episode 207: Legal Marketing Done Right With Alexander Scott 18.10.2023 36:06
Alexander Scott is Foster Web Marketing's Director of Marketing Services after a recent promotion from Senior Digital Marketing Strategist. This episode will explain why. Aside from treating his body well, he treats his clients with a first-class service that has resulted in tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes...
Episode 206: Local Visibility From Community-Based Marketing 18.09.2023 30:46
Len Spada of Massachusetts' Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing to not only make a difference in his neighborhood, but make a name for h...
Episode 205: The Truth to Customer Service is Out There 04.09.2023 22:16
Sarah Allen is a Partner Program Manager at Ruby, a Foster Web Marketing partner agency for virtual receptionist and 24/7 chat services. As a Partner Program Manager, she works with agencies such as ours to expand SMBs' communication capacity for superior customer service and lead turnaround time. If you need an after-hours receptionist service or responsive chat functionality for your website, Ru...
Episode 204: Knowing Your Audience With Empathic Marketing 21.08.2023 29:15
Mike Caldwell has done it all. He is a former paramedic turned marketing coach through his company The Marketing Medic. Mike has worked with a number of big names including Russell Brunson and Todd Brown. Through his successes across the United States, he has developed a keen system for helping businesses of all kinds develop marketing strategies that work! Get to know Mike (AKA the Marketing Medi...
Episode 203: Bring the Disney XPerience to Your Clients 07.08.2023 32:15
Vance Morris is a former leader at Walt Disney World where he rose through the ranks across the company's different resorts. Upon leaving, he took his knowledge of Disney's customer service to find a way to bring it into outside industries. He now works as a business coach operated through his business, Deliver Service Now. The company provides tours of Disney World to business owners looking to i...
Episode 202: Reaching Your Firm's Ultimate Level with Kristina Schneider 28.07.2023 35:15
Kristina Schneider is a Practice Success Coach with The Ultimate Estate Planner. She and Attorney Philip J. Kavesh guide estate planning professionals such as attorneys, CPAs, financial advisors, and more to reach their firm's greatest potential in the market today. She provides insights and resources to clients in the program for building a stronger, more sustainable business and marketing strate...
Episode201: The Reality and Essentialism of Video Production 14.06.2023 41:30
Scott Duvall heads up the Video Production Department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all of the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest ne...
Episode200: A Snowbird's Life & Law 15.05.2023 28:06
Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity's culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board...
Rebranding in Style with Jim Heininger 22.04.2023 32:29
Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that...
Achieving Victory in Sports Advocacy with Matt Kaiser 14.04.2023 28:15
Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GS...
The True Value of Honest PPC Work with expert Craig Weatherly, FWM's Senior Digital Marketing Strategist 06.04.2023 25:57
The True Value of Honest PPC Work Featuring Craig Weatherly Craig started his journey in 2001 at New Horizons Computer Center, a local technical institute with a direct focus on web design and SEO. He brings his SEO and digital marketing experience which was spent in competitive markets such as automotive and tourism. Craig has a passion for helping business owners achieve their goals with ever-ch...
Tom Learns How To Predict the Perfect Price on Amazon With Profasee's Truly Brilliant CEO Chad Rubin 31.03.2023 24:40
Serial entrepreneur Chad Rubin is the Founder and CEO of Profasee, a dynamic platform designed to help brands on Amazon predict the perfect price for their products. Chad's career in e-commerce has allowed him to develop key SaaS skills while learning how to capitalize on opportunities and build stable futures for brands and companies alike. He graduated with a Bachelor of Business Administration...
Jessica Taveras Is the Marketing Coach for Our Most Successful Doctors: How She Helps Them Succeed! 24.03.2023 23:38
Jessica Taveras is the Digital Marketing Coach at Foster Web Marketing, a company that specializes in marketing strategies suitable for medical, legal, and service businesses. Jessica's expertise in the marketing industry allowed her to develop key skills in advertising, SEO, customer relations, and management, which she utilizes when coaching clients on how to achieve marketing success. She earne...
Toby Crandall's Career Journey and Helping Tom Foster Jr. Build FWM and DSS 17.03.2023 36:04
Toby Crandall is the CTO at Foster Web Marketing, an award-winning agency that provides customized marketing solutions for law firms, medical practices, and service businesses. He has been part of the IT and marketing industries for over 20 years while developing his skills in multiple leadership positions. In this episode… As the web has become a more sophisticated place, there has been a rise in...
Dr. Schaeffer Is the Coolest Podiatrist on TV — He's the Co-host of TLC's My Feet Are Killing Me 10.03.2023 36:08
Dr. Brad Schaeffer is a Board Certified Podiatric Surgeon and has established a private practice located in Central Park, New York, called SOLE. He is also the co-host of TLC's show My Feet Are Killing Me , where he showcases his medical expertise with compassion and professionalism. Dr. Schaeffer is admired for his dedication to helping patients by continuously developing his surgical techniques...
Meet Our Own Susie Bacus, Our Tough Lady That Runs the Marketing Services Department at FWM 03.03.2023 22:03
Susie Bacus is the Director of Marketing Services at Foster Web Marketing. This award-winning marketing firm provides custom-tailored solutions for medical practices, service businesses, and law firms. Susie's entrepreneurial spirit motivates her to help others by always adapting to challenges and finding innovative ways to create long-lasting change. She graduated from Radford University with a B...
Incredible Business Mind and Man, the Impressive William Harris — Marketing Agency Expert 24.02.2023 31:37
William Harris is the Founder and CEO of Elumynt, an award-winning e-commerce marketing agency that utilizes the latest AI technologies and strategies to help businesses achieve their goals. As a marketing agency expert, William has had the opportunity to work with name brands and companies such as Nike, Nickelodeon, and Jack Daniels to substantially improve their business growth and revenue. In t...
Wonder Woman of Content Marketing for FWM 17.02.2023 19:47
Accomplished writer and editor Dana Hinders is also the Director of Content Operations at Foster Web Marketing, an award-winning marketing firm with a focus on tailored solutions for attorneys and podiatrists. Her lifelong passion for writing drove her to excellence as she developed her creative and research skills in multiple leadership positions throughout her career. Dana graduated with a Bache...
Cool Drummer and Website Project Manager Isabelle De Leon Tells Her Story (Yeah, She Used to Drum for Oprah!) 10.02.2023 32:27
Isabelle De Leon is the Project Manager at Foster Web Marketing, a marketing firm with a unique approach that enhances brand individuality and improves overall business success. She is also a longtime drummer with a strong passion for music, and she's had the opportunity to work alongside a variety of artists and bands. Isabelle earned a bachelor's degree in jazz studies from the University of Mar...
World of Marketing Introduces Lawyer Success Stories 03.02.2023 30:42
Bob Battle is a Virginia-based veteran DUI, traffic, and criminal lawyer with more than 30 years of experience. Bob created his law firm, Bob Battle Law, where he focuses on providing an expert defense to people charged with serious traffic offenses in federal and state courts. Bob attended the University of Notre Dame and later earned his law degree from William & Mary Law School in Virginia. Chi...
How To Build a Successful Niche Business 27.01.2023 35:58
Kevin Mottley is a lawyer and owner of The Mottley Law Firm which is comprised of legal professionals specializing in brain and personal injury litigations. Kevin's true passion lies in representing traumatic brain injury(TBI) survivors, as it requires diligence, a special approach, and an understanding of current advances in the medical field. In this episode… When people have a specific health p...
Gretchen Upright, Who Started the Company With Tom, Retires After 15 Years 20.01.2023 22:50
Gretchen Upright has been the Senior Project Manager, and later the COO, at Foster Web Marketing. Her outstanding technical skills allowed her to develop an impressive career in finance and marketing, excelling at leadership and operation positions. Gretchen is now happily retiring to start a new chapter in her life and pursue other interests. In this episode… Nothing can compare to the experience...
Building a Law Firm With a Purpose 13.01.2023 22:51
Brenda Geiger is the Founder and CEO of Geiger Law Office, a law firm that specializes in estate and asset protection solutions. Aside from being a successful lawyer, Brenda is also an active public speaker and coach on a variety of business protection topics. Her passion for law and business drove her to author several books, including Estate Planning Secrets of the Affluent . In this episode… As...
The Future of AI in Business 05.01.2023 33:03
Pooya Abka is the CEO and Co-founder of Intaker, which develops interactive chat solutions for law firms. Pooya's marketing expertise comes from previous experience as a digital consultant and his various entrepreneurial ventures, including assisting start-ups from the ground up. He earned a bachelor's degree in engineering from The University of Sheffield and a master of science in management fro...
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