Work Smarter, Not Harder!

In this episode, Tom discusses the dangers of online Doctor diagnoses (specifically ADHD) in order to be prescribed "focus" drugs, such as Adderall. Please be careful when using online Doctors. Pleaase.

I'm pleased to have as our guest, a friend of mine that I know from The ProMetroNet group, Mitchell Kahn from Hunter Financial. He will give us an update on how market forces seem to have adjusted, given the current war in Ukraine.

When you are developing an overall marketing plan for yourself or your clients, you have to be brave and willing to ask yourself and others the difficult questions, the random questions, the goal-searching questions. Until you unlock them, you'll not be ready to take the plan to the next level.

This is the one. It's official, we are gonna be doing this for a while! In this episode we tall about the origin of tomatoes, St. Patrick's Day, and Mike introduces a new craft beer to our show - made by his own hand.

Irene and I talk more about using the five standards, and some examples of bad bosses.

Getting into the vibe, hope you enjoy this off the cuff podcast which will soon be available on YouTube too! In this episode, we talk about The Batman (no spoilers), as well as the three best crops to farm for self sustainability. Also, tomatoes apparently originated here, not in Italy. Find out the rationale.

Tune in today for some easy steps to follow to get your fine self a 20 minute powernap during the workday.

In this episode, Tom talks about five rock-solid requirements for each of the employees of his company, RockWeb Systems Inc., which helps to solidify a culture of respect, for each team member, and for the company's 500+ strong client base.

In this end of the week checkin, Irene and Tom discuss the importance and small tactics to saving money, to increase your ability to scale your business, and reduce your stress level.

I'm overjoyed to introduce Mike Kluger, fellow music aficionado, audio/visual specialist, craft beer expert, gardener, and generally a really awesome dude. We're gonna be putting together another separate little podcast, called MT Vessels: What are you consuming today. It will focus on the things we put in our bodies and minds, through our five senses - which create better overall well being, in t...

In the past few episodes, we covered the various steps to cutting through the marketing noise. In this final segment, we'll discuss creating an irresistible offer.

As a recap, step one is the interrupting statement, the second is the differentiating statement, and now we are on to the educational statement - explain how you actually provide the service.

Yup. Marketing. We all do it, and most of us suck at it. Most. But learn the three part formula...right here, right now, that is not only time-honored, it is effective.

You don't have to make your marketing and advertising sound unappealing. It can be very natural! In this episode, Irene talks with Tom about methods that allow you to naturally upset your products and services to your target audience. Authentic!

Honestly, the first half of this podcast is just me rambling. But consider it like small talk, where I fet warmed up for the main act. And today's main act is for you to decide on a 5 year visionary goal for yourself. Yup. Powerful stuff. Also a little bit of background on the benefit of reducing overhead by working remotely in this new economy. Tune in for 10 min. Then [GO].

Join us for the return of Irene Gutmann, Business Advisor for many Rockland-based, for-profit organizations! We discuss her Profit Acceleration Session, and how it works.

This is our first 10 minute episode. I hope you enjoy and benefit from it. This episode is a conclusion of the time shifting discussion, showing you how to use techie tools to get your communications out there on the Interwebs in a way that will get the best return for your efforts!

Techie tools like Google Workspaces's schedule email, Samsung's schedule text, and snooze inbox are game changers for you. Here's why it's so important. Your timeline is not everyone else's timeline.

Scheduling emails is one secret weapon you can definitely start using today. You can plan communications to key people to go out a year in advance. Use with a bit of caution, of course!

This season is dedicated to Mike Dougherty, who passed away on Dec 25th, 2021. Love ya, bro. See you on the other side. You take lead vocals, I'll do the drums. Thanks for tuning in, this season will be about *effectiveness* in your personal and professional life. Subscribe to get more good advice, in a concise 5-10 episode each day.

It's really important to control your profit margins, and even more important in the world of retail. Here is a quick overview of typical profit margins that are successful, as as explained by Starbucks CEO Howard Schultz.

Everywhere you look, you see video being used on Social Media to increase business. Today, I lay the foundation for why video has become so perpetuating amongst businesses, especially media outlets. More on this tomorrow

I'm going to admit, this parricular podcast was not pre-planned. It is my first since returning from a wonderful getaway, and instead of speaking from just the mind today, I will speak with my heart. Also, I offer a special incentive deal for a limited time at the end of this podcast - a video commercial produced for your business, for just $199. I will donate 40% of the proceeds to charity. We'll...

It's more than just the customers benefitting from knowing the name. It's also your workers, who should be dedicated to your brand. They have to understand what you sell. Do they?