Work Smarter, Not Harder!

Tom has the benefit of knowing Diana Hess - Communications and Development Officer for Jawonio since the early 2000’s (and she can still run a 5k race faster than most of my friends). But more importantly, Diana retains the heartfelt and reasonable desire to continue the work as advocate - organizing and fundraising for an organization that addresses the special, unique needs which Jawonio.org hel...

They say it takes 12 touches of adveetising in order to convince any given client to buy your goods or services. But nobody ever said that the 12 touches need to be any one specific method. So vary your methods! Can point make them include meetings, advertisements, image, video and more. Don't be shy! Remember - no means no...but it is completely acceptable to ask!

Quick promo for the North Rockland Chamber’s annual event at the Hudson Water Club!

Here's what you should do when you are looking to gain more business, and this is AFTER you complete your product matrix: 1. Advertise 2. Contact 3. Follow up.

We all have blah days. But you can make the best of it, and boost the mornings where you can be on top of your game. Leaen about the four dimensions of being, and how tapping into each of them briefly each morning helps you to continually be your best self.

For our second episode, Jessica Bowen and I talk it’s Eddy Cameo, who gives us expert tips on how to properly train our dog Watson. This is a weekend episode, so it’s a little more casual. But that makes it a little more fun, too.

I am pleased to announce a new service that Irene and I are offering in September: Immersion Coaching!

In this episode, Irene talks about the power of blocking out large swaths of time to focus in on the important tasks that will drive long term business growth,

We’re launching another podcast, starting today! Introducing Rockland Famous - Interviews with industry leaders and influencers in ROCKLAND County, NY. (Caps on purpose) Our first is Garret Hirsch, from the NY Country Club,talking about how an organization can plan a golf outing. Two words: Plan ahead!

Also, Tom places one of the biggest bets of his life. If he doesn't succeed, Irene buys his company for $1.

Once you straight up identify people in your organization that are consistently underperforming...fire them. Tune in to today's episode to understand why.

When you are promoting ulyiur company, organization, cause, product, service or event - keep these three delivery components in mind.

In this episode 92, Irene and I discuss the importance of putting your message for your company, organization, cause, event, sale, announcement, service, product, or anything else out there -- dozens and dozens of times.

Now that we are on the cusp of a recession, it is very likely you are feeling more financial pressure. In this episode, Irene lays out the case for increasing prices in a logical manner, and Tom associates the need for increase with the concepts of supply and demand.

Sometimes it is necessary to raise prices, in order to allow your business to 1st are your business to 1st survive, then thrive. Here is a brief explanation, as related to Uber's famous surge pricing model.

You don't need to be...como se' lllama en engles...rude to be a good negotiator. But ome core element is to come from a position of strength, regardless of the outcome. Here, Tom tells us a story of how he got there for his brainchild (one of several), the Stony Music Fest, June 25th @ Riverfront Park.

In these challenging times, where prices increase, advertising gets more expensive, and services become standardized, you need to find ways to always be different from your competition.

When you are being taught something, don't just write about it in your notebook or tablet. Use a few of your senses to immerse yourself in the lesson.

"Oh yeah...what differentiates our company is its 'customer service.' Have you ever heard that line from a business? Does it work? Probably not. Tune in today to learn how your message can stand out better.

Time shifting. Quality tech tools. An eye for the future. All in this five minute episode of Work Smarter, Not Harder.

Part I of II about having a cohesive marketing calendar.

In this episode, Tom and Irene discuss ways you can transform various parts of your business or organization with the right system, and help you to scale or expand your operations as a result.

In this episode, Irene explains why she loves working with entrepreneurs who are purpose-driven. Tom adds on the importance of knowing numbers within the purpose. Also there's a short segment where Tom reviews Super-Pumped: The Battle for Uber.

You don't always have to know the answers. In fact, your team can accomplish much more if you selectively let them know that you don't know the answers to specific problems that they present to you. One of my favorite episodes, in which I detail how this can work for you.

In this episode, Irene talks about how you can update your marketing messages to make it feel right for the target audience, the consumer who will be buying it.