Work Smarter, Not Harder!

Don't make your business name too complicated. Make it something to which your target market can relate.

In this episode I conclude my soul search, and refrain from doing something that would have been nefarious toward a competitor. Win with honor.

Yup.

In this again 5 minute episode, I conclude the series on is series on Bill Gates versus Steve Jobs's marketing style, and how it is important for you to choose the right mix of horizontal or vertical marketing and business integration for your company.

Yesterday we talked about the differences between Bill Gates and Steve Jobs business model styles. Today we tie it up, and ask you to consider what your own particular business style is. When you know it, you can develop it out in a more meaningful way for your end user customers.

In this episode, we revisit the business models of 2 legendary figures in the early stages of computer software development.

In this episode, I detail how one can instantly bring together a compelling message within a presentation, using the rule of three - identifying three main points, and prioritizing them for delivering them to an audience of any size, in a short period of time. ⏲️

I kind of went off on a tangent today, due to a person that took advantage of my time. Hey, sometimes you just gotta get it off your chest. Today's episode is about that.

In this episode, we talk about the trevails and time commitment to finding a really good tagline, that doesn't offend your target market, but still stands out from the competition. It's a fine line. I've always opted for schock value - but I'm dialing it back a tiny bit.

In this episode, I detail how an interrupting statement that Irene and I crafted might be beneficial for helping your brand to stand out with its potential clientele. Oh, and yay -- episode 60!

Today, I apologise for being absent for a few days, I am sure you will live! But we also discuss the results of our market dominating position process, along with the 50 or so responses we got from the tag line that we are considering: #BuildBetterBusiness

In this episode, we analyze the taglines that we came up with Irene Gutmann, and test them out with 50,000 of our closest friends. 

I had a great meeting with Irene Gutmann yesterday, and we talked about creating a new market dominating position for RocklandWeb. From this process sprung a bunch of possible taglines.

In this episode, just prior to my session with Irene Gutmann today, I discuss my roots in wishing to attain a market dominating position (MDP) for RocklandWeb, as well as the three essential steps to identifying what that MDP is for you.

This week we'll be focusing on the second part of our business evolution process, creating a market dominating position. This is the part I love. Because quite frankly, I enjoy winning. Tune in this week to hear how Irene Gutmann and I create this position over some of our competitors in the Hudson Valley.

Every business needs to trim to become scalable. I recommend at least once a year, but minimum once every three years. Irene Gutmann joins us for this episode, where we get into the numbers that we saved: $16k in 2021.

Carrying forward with our cost cutting measures, today I advise on why it's important to review and turn off PayPal Active Subscriptions, so you save money year over year.

Thanks to Irene Gutmman's work with me, we found about $16,000 in savings this year, already. I kid you not, and you can do the same. Here's how.

In this episode, I explain a little more of my background with Irene Gutmann, who will be working once again to grow the RocklandWeb business model. Details on today's session include the art of trimming costs.

I am excited to announce that my friend and colleague Irene Gutmann and I will be working together on else again! She will be joining me in the near future on a podcast that looks into my business model, and develops it from the inside out. Irene and I have known each other for over a decade, and she is one of the most sound business advisors I have ever met. Very happy to be working with her agai...

We tie it all together with a neat little bow today, reviewing what we learned about the three archetypes, and how you (who may identify as one type or another) can roll forward in your business, organization or cause.

In this episode, we talk about the entrepreneur archetype. This is an individual that wants to grow a business. Or multiple businesses. The bottom line is with great reward comes great risk. And vice a versa.

Many hands make the work lighter. In this episode, we talk about managers, who - given the right number and quality of technicians, are able to help scale a company considerably. However, stress levels and the need for constant adjustments create challenges and danger of burnout. Here's an in depth look at this archetype.

A deeper dive into the mind of the technician, the first level of business owner. And mind you...VERY necessary.

Based on the book The E-Myth Revisited, this is a summary of the three types of business owner.