Work Less PROFIT More Business Podcast

Did you take a vacation from your business this summer?   If you did -- Was it guilt-free or did you worry daily about your business, employees or clients? If you didn’t take a vacation this summer – you’ll want to listen to this episode so you CAN vacation guilt-free next year or perhaps this winter!! Diana shares the BIG summer mistake she made early in her coaching career and how this has impac...

So you want your content to be unforgettable?  A Harvard study shows that using words alone are NOT the best way to help your prospects, clients or team members remember the information you are sharing. Special guest, Stacy Christopher, is a specialist teaching coaches and consultants how to incorporate hand-drawn graphics into their brand messaging, lead generation, offers and programs. We discus...

Growing a team of employees is certainly one way you can #worklessearnmore.  However hiring, training and keeping employees can be quite the HR challenge for many business owners because it’s another new skill they have to learn.  That’s why I’m so excited to have today’s guest, Hilda Gan!! If you are growing your business, then you’re probably thinking about hiring and that also means training an...

Too many marketing plans are stuck in a drawer and never implemented!!!  Sound familiar?  Over the last 40 years, I can’t tell you how many business owners I’ve met who tell me they created a marketing plan but never implemented it. However, here’s 7 simple steps to implement ANY marketing plan If you listened to Ep. 35 ( here ) I share how to avoid costing marketing mistakes by having a Get Known...

Today’s topic is a 5 letter word that makes many business owners squirm… And truthfully, although it’s an essential part of our businesses, I used to squirm… and as the kids say, I sucked at this!!!  I hemmed, hawed and was NOT confident.  Have no fear – our special guest Lisa Dadd will share some SOULutions as to how to make this essential part of your business more soulful! During our conversati...

Business owners who are visionary leaders & CEOs are constantly asking themselves if they are spending their marketing dollars (and time) in the right place so that they avoid costly mistakes!  How do they do this?   It’s not complicated, fancy funnels. It’s not paid ads on social media. It’s quick simple and easy to implement. Diana shares: What 80%+ of your competitors aren’t doing (and why...

As a woman who grew up in rural Québec, I know firsthand that women-owned businesses are the key to the vibrancy of many small rural towns.  Although the pandemic highlighted how much rural business owners needed their resilience to survive, we also talk about how this will impact business going forward.  Doreen and I discuss and share a few laughs around: A non-academic definition of resilience 4...

If you’re a knowledge-based expert/business owner I’m guessing that at one time or another the idea of writing your own non-fiction book has crossed your mind. And if you’re anything like many business owners I know, you know you want to but for one reason or another – you’ve dismissed the idea. Today’s guest Katherine Burrows is going to address some of the misconceptions about why we don’t write...

If you’re anything like me, I’m always interested in better, faster, smarter ways that I can get my expertise out in the world.  Audea is a new audio platform that will make your life easier.  My guest Amit Kukreja is a young man with a passion for the spoken word as well as the founder & creator of audea.io . Diana & Amit discuss: His background in debating and his passion for the spoken...

Content creation can be a huge time gobbler but also a necessity if you want your audience to think of you as the undeniable authority in your field. If a mother of 3 neurodivergent children and a multi-business owner in launch mode can use video to repurpose content, I think we can learn a few tips from her! Lee and I talk about: Why we are often reluctant to put our faces on video and how we can...

If you’re like most business owners, you probably only have about 3 hours a day to really get shit done. I’m going to share 5 ways you can get back more time to be the CEO of your business along with a couple of quick actions for you!!! We all have 24 hours in a day but it’s up to us how we spend it… how many hours do you really have to be the CEO of your business?  By my calculations, you only ha...

As entrepreneurs, we sometimes forget to put on our own ‘oxygen mask” or make ourselves #1.  Special guest Jason Cronan gives us tips to avoid burnout; combat stress and take care of the #1 asset of our business – ourselves. Jason shares tips for entrepreneurs who want to avoid burnout and feeling stressed: Get up from your desk & move every 30-60 minutes Better yet get a standing desk Walk in...

For a long time, we’ve been told that we had to be on social media to get clients! We needed a personal page We needed a business page We needed a group We needed to be on multiple platforms We need to be consistent – show up daily Yada yada If all this hustling on social media just feels wrong OR if you’re spending a lot of time (and money) on social media and you aren’t getting clients reaching...

Michael Whitehouse is ‘the guy who knows a guy” and a networking wizard. While networking is one of the oldest marketing strategies, have you ever wondered if it could be your fastest path to cash??  You can become a networking ‘NINJA’!! Michael & I discuss: What it takes to become a super-connector How you can identify a ‘great’ networking event The 5 steps to becoming a networking “N.I.N.J.A...

Perhaps you never thought of yourself as the CEO of your business or as a leader – but you are!  According to Amy Riley, every leader needs a little courage. Amy and I discuss a topic that is almost always forgotten when it comes to growing & scaling our businesses. We have an in-depth conversation around: The sexy part of leadership  Why everyone is a leader including small business owners Th...

If you’ve ever tried to write your own bio, for a podcast or speaking, you know exactly what I mean when I say that it’s one of the most difficult writing assignments you can have.   Our guest today is going to share with us some valuable tips on how to improve your current bio but also take it to the next level.   Diana & Christina talk about how difficult it is to write your own bio but also...

Too often I hear from business owners that because they don’t like marketing they will do just about anything to avoid it! If you’d like to learn to LOVE, I mean really love, marketing then this is the episode for you!  My guest Amy Hager shares with us how ANY business owner can learn to love marketing their business!   Amy shares: The 5 different content styles and several examples of how you ca...

Despite how successful our business might look from the outside, the back-end can often be a f**kin' hot mess.  In this episode, Diana shares how you can change that and instead optimize systems so you can reclaim some of your precious time! Is the back end of your business a hot mess? Or are you OPTIMIZING SYSTEMS for sustainable growth Diana Lidstone, marketing & business growth strateg...

Having a loyal, engaged audience will help you gain long-term sustained business growth.  Email marketing is by far the best return on investment for online marketing and yet too often it is the one marketing strategy that is ignored! Whether you’re a service-based business or brick and mortar product-based, email marketing offers a huge bang for its buck and it’s not difficult to do.  It is the O...

Let’s get real for a moment ….Most of us didn’t start our businesses to be like this… Buried under a long list of emails with a never-ending To-Do list Feeling unable to delegate off your to do list because you don’t have the time or money to hire or train someone Being too busy to take more time off to do anything you enjoy If any of this sounds too familiar, not only do I understand – I know tha...

Ever wondered how you can stay motivated while working from home?  How to be more productive?  In this week’s episode, my guest Paulette Durepos will help you answer those questions. One of the 2022 trends that I’m seeing in business which I mentioned in Episode 01 is a craving for community – and nowhere is this more evident than with women solopreneurs. Paulette shares how she noticed that once...

If you ever asked yourself questions like these …. am I living my purpose; how do I stay focused or how can I easily make yes or no decisions, then special guest Carey Conley has your answer in today’s episode.   ABOUT CAREY Carey Conley is a nationally recognized speaker, author, entrepreneur, and mom, specializing in helping people create life-changing visions for their life. Her personal story...

Growing up, I lived in the culture of "you have to work long hard hours to become successful".  Today that ‘hustle & grind’ culture is still around and we now know that it leads to burnout and mental health challenges.     Our special guest, Nichole Howson,  shares how she built her business – the 2nd time – to avoid burnout.   We talk about the ‘toxic hustle culture’ and how this aw...

If you ever felt as though you’ve become Chief Everything Officer of your business and you can’t seem to grow or scale?  Then this episode is for you.  I share 4 tips on how to break free from the hustle hamster wheel and reclaim your time. REFERENCES Make More Time & More Money ( read the blog ) Employee, Manager or CEO ( read the blog ) READY FOR MORE? Have questions? Book a call at Growth S...

Ever wondered how super successful business owners set their day up for success?  Ever wondered if you could actually create a morning routine that fit your lifestyle?  My guest Julie Richer helps women refresh and renew themselves to avoid burnout and get set up for success. ABOUT JULIE Julie Richer is a Personal and Professional Wellbeing Coach/Consultant, Professional Speaker and Naturopathic E...