Work Less, Earn More

We all do it. We judge books by their covers… and also by their size.   Somehow we think that if a book has more pages then we’re going to get MORE out of it.   We do the same thing if we buy an online course: we think that if it was more expensive it’s going to be more valuable and that if we open it and it has more modules than we thought that we’re going to get A LOT more out of it. We assume,...

Two words: MIND. BLOWN.   I used to believe a LOT of myths about SEO, including: Google ranks websites higher if they’re frequently updated More content means your site has more chances of ranking well Adding target keywords to articles is the best way to tell Google what it’s about   And by “used to” I don’t mean years ago.   Nope… these are all myths I believed as recently as last week.   That i...

Sales funnels. You might be thinking: those are one of those complicated things everyone says you need in order to be successful, but really… they’re probably just a distraction from what you really need. Right? Actually… No. (Sorry, not sorry.) In fact, if there’s ONE thing a business needs -- it’s a sales funnel. Good news though! EVERY business (that successfully makes money) manages to check t...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   They say “time flies when you’re having fun,” and that’s exactly what we experienced in the month of October.   Somehow, we managed to launch THREE new sales fun...

Facebook ads are everything right now—and whether you hire it out to an ad agency or you DIY, the goal of your ads should always be to make a profit… which is harder than you might think.   If you’re DIYing it, you might be boosting a post here and there. Those kinds of activities might get your post in front of your audience—but a boost doesn’t necessarily translate to new customers or sales.   A...

Sometimes, the truth can be hard to swallow…   But knowing the truth empowers us to make the best decisions.   Here’s one of those truths: if you’re building an audience online, only 2% of your audience will EVER buy from you.   This goes whether you have 100 followers on IG, a million email subscribers, or anything in between.   Of course, we can work on improving that percentage, but we’ll never...

A few weeks ago, I gave my Instagram account a good clean out. I unfollowed a couple hundred accounts that weren’t really what I wanted or needed in my life right now.   Goal: to see more of the things I really care about!   The next day, as I scrolled through my feed, I saw a post from my friend Lucy.   Hey, it’s Lucy!, I said to myself. Man, I haven’t seen her in forever. I wonder how she’s been...

I’ve been a teacher for over 13 years now, and I’m confident this skill is part of my God-given purpose here on earth.   But for the first 8+ years of teaching, I didn’t earn a very good living from the work. I was tied down to my local area, my calendar was crammed with lessons, and I was barely able to support my family.   Eventually, I scaled my local business and things got a bit better -- but...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   It’s now October and it’s been two months since I returned from taking the summer off for maternity leave—and September’s income report shows that things are sti...

Creating content is hands down the MOST time-consuming work I do each week. Writing blog articles, filming videos, recording podcasts, posting on Instagram… the list could go on.   As a digital entrepreneur, you get it. Content creation is time consuming… and our TIME is limited.   But—and a big one at that!—content marketing works so well.   That’s why it’s so important to create helpful videos,...

If you started your company, then most likely you are a VISIONARY leader. That's a unique gift! But we all have our strengths and weaknesses, and you might need "another half" that you don't even know you're missing.   That other half is called an INTEGRATOR.   Many visionary entrepreneurs have one behind the scenes—think Henry Ford, founder of Ford Motors, and Ray Kroc, founder of McDonald’s, who...

Imagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more.   And I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse.   So how on earth can you be a...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

It can be SO frustrating to start a business, put in the work, and still not make any money.   I get it: it took me a few years of trying before I finally “broke through” and starting making money with my online business. I recently shared a video on my YouTube channel about how I took my blog and business from $0 to $100,000 in revenue in 12 months. But, in the video, I made it extremely clear th...

Globally, there are over one million podcasts available—and growing! That is a HUGE number of podcasts.   Given the continuous growth of this industry, it’s no wonder that you’re considering creating one—or want to learn how to make your existing podcast even better than it is now.   There are countless resources available on HOW to start a podcast. That’s why I wanted to take a different approach...

Getting results with content marketing takes time.   To put it in perspective, one of my 15-minute YouTube videos can take anywhere between 2-8 hours to finish and have it ready to publish. And one of my blog posts takes anywhere from 30 minutes to a couple hours to write, edit, and publish.   Not only does high-quality content take a lot of time to create but in order to get real results with it,...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

A CFO does more than look at numbers—they also look at the big picture to find patterns in the data. Finding those patterns is what leads you, as an entrepreneur, to making better, more informed decisions for your business.   You might dig into the numbers and find that one of your products takes up 80% of your time but only 20% of your revenue—while, on the flip side, you might have a product tha...

Being an entrepreneur and supporting yourself with your own business can mean that your income can fluctuate a LOT from one month to the next—and that can be scary and stressful, making it NO FUN to “be your own boss.”   BUT! There are things that you can do to create a stable cash flow month over month so you can work less and earn more.   You can diversify your income and develop multiple stream...

When you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand.   Seriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediatel...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

I get it. I’ve been there. I wanted to be successful and I didn’t know how because I wasn’t successful yet. So I did what I thought was the right thing: I asked for advice. I found people who I considered to be successful and I asked them what it took to get to where they were—and what I needed to do. In truth, I was looking for a formula—but what I found was not only generic but incredibly unhelp...

My membership site is the lifeblood of my business. I started it two years ago and it’s done nothing but good things for my business—and life—ever since. There are a number of benefits that membership sites offer for your business. First, they produce recurring income. This really helps to stabilize your business revenue and profits. Second, they provide ongoing support for your customers. This is...

If you’re an overachiever, doing less doesn’t feel like the answer to earning more OR achieving your goals.   Because doing less feels counterintuitive to both of those things.   And by doing less—working less?!—you might feel guilty. You might even feel bad.   But according to today’s guest, doing less and scaling back doesn’t mean your business and life is going to fall apart. Instead, it could...

As my business grows, it’s going to get harder, right, Gillian?   Nope. In my experience, it gets EASIER—even with three kids AND a newborn.   Now, that’s not to say I haven’t faced challenges. Of course I have! And in your journey to grow a successful business, so will you!   And some of those challenges will relate to HOW you work and WHEN you work as you seek to balance family and business resp...