Work Less, Earn More

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

When you’re selling online, most people assume that a bigger audience is better.   More people, more money, right?   According to today’s guest, a six-figure launch isn’t about your list size and it’s not just about how awesome you are—really! Instead, it’s about how you structure your offer, how you price it, and how you build a relationship with your audience. There’s a method behind it.   Tarza...

Last year I spent over $20,000 on copywriters.   That is a lot of money by the standard of any small business, and it was a very significant chunk of my expenses last year.   You might think that it sounds crazy to spent $20,000 on copywriting services.  But consider this:  if you're earning $50k with a 1% conversion rate, you could bump it up to just a 3% conversion rate and generate $150,000!  ...

I’m not the only one who runs a successful business in less than full time. Every month, I’ll share a conversation with another business owner who is prioritizing working less and earning more.   We’ll get into the choices they’ve made, the tools they use, and how they organize their businesses to maximize profit and minimize effort.   Today, I'm bringing on my friend Lilah Higgins to share with u...

Selling digital products is a fantastic way to be able to work less and earn more.   If you run an online business or you're planning on starting one, chances are you are very familiar with digital products and all of the benefits digital products can bring to your business.   You already know that once you create the product, you can sell them for months, even years, without having to regularly i...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

There is a dangerous pitfall that we can fall into when we work to optimize our business so that we can earn more and work less. This mistake can steal our joy and force us to waste countless hours each week.   Growing up, my mom was really into healthy eating. She always wanted us to eat our vegetables and take our vitamins, and she tried to feed us as much organic food as possible. Before dinner...

Copywriting has such an incredible power to allow you to work less and earn more.   If you have put the time and energy into your copy and your website is converting – convincing more people to join your email list and buy your product – that means you don't have to put in the leg work to make each individual sale yourself.   If you set up your website do the heavy lifting for you, you can take so...

The reason I wasn't making any money was that people can't buy your products if they don't know they exist.   When I first started my online business, on top of being a mom and working a day job to pay my bills, I was pouring a ton of time into my business every single week without seeing much results.   I had a solid product and I had built some great automated sales funnels that should have been...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

“Doesn’t working less mean less time for serving clients? Less time for making money?”   It doesn’t have to. You have already spent so much time hustling that you don't see how you could possibly work less without sacrificing revenue.   The key to working less without sacrificing cash flow is to find the systems that allow you to accomplish more with less effort – and help you prioritize fitting w...

There's a pretty good chance that you know that The Work Less, Earn More Podcast isn't exactly my main gig.   If you've seen me around the internet at all, then you probably are aware that I have a substantial following on YouTube – just under350,000 subscribers.   And if you're aware of this, then you might be wondering why I would possibly want to essentially start from scratch with a podcast wh...

Boundaries are essential for increasing our productivity.   They give us the time, space, and energy we need to be able to create the work/life balance that ensures that work doesn’t take over their lives.   Boundaries are there to protect our personal lives and our sanity. They make sure that we’re not working too much, get a little bit of downtime, and that we have breathing room to work on our...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

My online business efforts haven’t always been a success.   But some key choices helped me go from earning squat-diddly to six figures in gross revenue in just 12 months.   First, some back story.   Three years ago, I was supporting my family by working 30-50 hours a week running a local music school and I knew that I needed to do something different.   I wanted to start an online business where I...

As a planner and very detail-oriented person, I tend to create extensive strategic plans for all sorts of things, vacations, daily routines, product launches, and hiring processes to name a few.   But sometimes I find that I run into a bit of a problem: my plans don't always work out.   Sometimes it’s because I chose the wrong tactics, but other times the plans themselves are fine except that they...

You know that hiring a little help you earn more without having to work quite so much.   You have tasks that you could easily delegate and you’re ready to bring some people to help you with this.   But... you just don't have the budget.   Maybe it’s because your business is still in the startup phase and money is tight.   Or maybe it’s because your profits just aren't yet where you want them to be...

Too much work––and too little time: that’s the perennial problem every business owner faces.   If you’re feeling the crunch, chances are you’re already dreaming about delegating some of that work to a new team member.   But you might think that you can’t start hiring because you don’t have the budget.   You're not alone if you're scraping by each month even though you’re working all the hours, mak...

Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.   These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.   I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more...

I am quite fond of my membership site because of the recurring monthly revenue that it produces for my business. But what if I told you that it's possible to generate recurring revenue with courses as well?   This is the power of selling with an evergreen funnel.   And I’m excited to have today’s guest share her brilliant strategy for building hyper-effective evergreen funnels that aren't super co...

It seems like people just aren’t as into New Year’s resolutions as they used to be.   It’s not that we’ve given up on setting goals or working to better ourselves––we’re just not as motivated by the romantic optimism of the New Year’s resolution as we used to be.   Setting goals is an important part of working less and earning more, of course. Goals help us figure out what we need to focus on in t...

Busywork: it’s the bane of business owners everywhere.   But how can you tell the difference between “busywork” and the important things that you should be focusing your time and energy on?   That’s what this episode is all about.   Today, we're talking all about how to avoid busywork and wasted time by creating a strategic plan to guide your work so you can be sure that the work you do helps to a...

When you’re your own boss, you have at least some degree of control over your schedule and working hours.   You might not feel like you have a lot of options, because, after all, customers have to be served, emails have to be answered, social media has to be kept up to date, and bills have to be paid…   But, ultimately, you do have control.   Nobody’s going to fire you if you figure out how to get...

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features intervie...