Work Less, Earn More

Whenever you’re pursuing a goal, at some point you’ll want to give up. Making the distinction between frustration, boredom or distraction and it really being time to move on is hard and it can get emotional.   There are times when you’re frustrated and discouraged and things aren’t working, but you can change course and use a different strategy rather than giving up on the goal altogether.   There...

Far too often, we make the plans, we get started full of enthusiasm and excitement, but before long, we either lose motivation or something else actually gets in our way and we fall off the wagon.   This week, we’re focusing on the things that can derail you.   So often when we are thinking about achieving our goals, we think about tips for planning, for staying on track and staying motivated.   B...

How do you stay motivated?   Staying motivated is one of the things people think about the most when they think about achieving a goal.   How do you keep going when you’re having an off day or the hard work is taking the shine off your excitement?   Maybe you’ve lost some of the fire you had when you set the goal. Maybe there’s an unforeseen obstacle in your way.   In the third part of our series...

You know what your goal is. You know it will take perseverance to get there. Now what?   What strategies can you put in place for when you want to give up? What small wins can you put in your path?   Today we’re going to talk about how to set yourself up for success from the start.   We’ll share strategies to put into place before you even get into the work of the tasks that will lead you to your...

We all know how volatile the economy has been in the last year or so. And it might get much worse before it gets better.   With so much unpredictability, it can be easy to blame our circumstances when we don’t succeed.   But one thing that I know for sure is that we are not victims of our circumstances. I firmly believe that we develop our character, expand our capacity and learn invaluable lesson...

Results take time.   We know that it takes perseverance to see our ideas and plans through. But when success still seems far off in the distance, or a newer, shinier idea pops into your head, what do you do?   And how do you know when it really is time to throw in the towel?   It’s rare that success happens on day one. Or even on day 50. By day 100 you might be seeing some real progress, but even...

Webinars are an incredible sales tool.   They let you build relationships with your audience and convert lots of sales in a way that is still aligned with you and your values. It doesn’t have to be sleazy or salesy to work.   But you knew all that from last week’s episode . Or if you didn’t, definitely go check that out.   Now that we know how effective webinars can be and the basics of setting up...

Webinars consistently convert at a rate of 10 times the rate of email.   What is it that makes them such a powerful sales tool?   You’ve probably been to at least a few yourself, especially in this age of busy-ness and occasional quarantine.   They can be amazing–full of awesome, helpful, free training! Or in the wrong hands, they can be terrible, super-sleazy sales pitches. Maybe you’ve seen some...

  As entrepreneurs, we’re in the business of creating value and trading it with others.   Which is to say, the main business of running a business is selling products. That’s how you engage in trade, serve your customers, and earn a livelihood..   But the business of trading–that is, selling–can seem like a mystery. What should we sell? How can we market our products? And at the end of the day, ho...

  With the events of 2020 behind us, more people than ever before are taking the leap to work for themselves.   There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.   But most people are also painfully aware of the challenges of getting started.   Is your personality a g...

Most of us wouldn’t consider setting out on a trip without a map.   Sure, if you start driving without a map, you might have a fun, interesting experience, but you’re probably not going to be able to get to a specific destination.   If making it to your particular destination is important to you, you start your trip by pulling up Google maps and plugging in that address.   But it is amazing how ma...

Despite my best intentions, the day-to-day operations of my business don’t always come naturally to me.   Back when I was a solo-preneur, there were days when I was full of ideas and passionate about pursuing them. On those days, daily operations seemed less important than making big, important moves to grow my business.   Then on the days when I wasn’t even feeling very motivated or excited about...

  This is the story of how I successfully launched a profitable product online.   But this story was preceded by almost 3 years of trying unsuccessfully to launch an online business, and before that, about 7 years of trying to figure out what I even wanted to start.   I was 6 months into my YouTube journey, and my channel had grown to about 15,000 subscribers. I was earning just enough from ad rev...

  Not. One. Single. Sale.   After spending almost two months creating an online course, writing launch emails, and even putting together a webinar, I ended up making ZERO sales.   So what happened?   In episode two of $0 to $1M , I'll be sharing my mistakes so that YOU can avoid them with your next launch and get much better results than I did.   It was 2016 and I was ready to launch my online bus...

I expected that growing my business would be a lot of hard work, tough decisions, and at least a few late nights. But what has surprised me the most is what a journey of personal growth it's turned out to be.   In fact, I'd go as far as saying that the lessons I've learned from my entrepreneurial  failures have been as valuable as the rewards I've received from the successes.   And in this new ser...

If you’re not playing the game, you’re not going to win the game.   Experimenting with new platforms, new tools and new strategies is part of the game, but throwing content at a wall like spaghetti isn’t playing the game to win. A winning social sales strategy takes commitment and consistency.   Approaching your social sales strategy like a science experiment might sound complicated, but it doesn’...

Does your brand express your point of view? Or does it just tell people what you do?   If you want to position yourself as the go-to person in your industry–to become a brand people look up to, that they know, like and trust–you have to know what makes you different from everyone else doing the exact same thing you do.   Your personality, your skills, your history, your world view, those are the t...

Set them up once and let them work for you.   To be able to work less and earn more, you have to figure out how to leverage your time–how to do things once that have an ongoing impact.   Sounds like passive income, right? It is. A work-less, earn-more business is one that creates not only ACTIVE income, but passive income as well.   With an online business, without the demands of brick and mortar,...

How much time do you spend on Instagram?   How much work does it take to really get results?   I see the appeal of Instagram. And I see when I do get involved and spend time on, how much engagement I can create. I love how it allows me to talk to my audience and really start to create conversations, but it’s hard to fit into my limited schedule.   Today, I’m asking Jasmine Star how much time she r...

  Automation saves time, and can help you earn more, but it can also cost you money.   In this amazing digital age we live in, most of us are aware that we can have machines, computers, and software programs do a lot of work for us. And for entrepreneurs, who are trying to build successful businesses, that “free” labor is pretty appealing.   So, we automate. We look for things that can be done the...

Confession: Lately, I’ve been feeling BUSY.   Not exactly on-brand, right? After all, I’ve built my business on the platform of working LESS -- 20 hours per week or less, to be exact.   Now, don’t get me wrong… I’m still on that track. Not that I can really take credit for that; between 4 kids, homeschooling, housekeeping, a little (tiny) bit of exercise, and just trying to keep everyone fed… I ne...

I don't think I was 5 minutes into learning about online business before I started hearing how important it was to "grow your list."   It seemed like everyone was talking about how important it was to collect email addresses, and how valuable of an asset a big list is.   So, naturally, I got to work.   Only to find out how difficult it is to "grow your list."   After I'd signed up my husband, scho...

Do you follow anyone online who seems to be 100% unashamedly THEMSELF and everyone seems to love them?   It kinda makes you wonder (or at least, it makes me wonder): is this person just unusually charismatic -- and they know it -- or can anyone be that attractive if they’re that confident?   Margo Aaron falls into this category for me. I stumbled upon her work about a year ago and felt like everyt...

What’s the best thing for you to work on right now to move your business forward?   Well, to answer that question, start with this one: What stage of growth is your business in?   Confused? You’re not alone.   Quite possibly, you don’t know, because… nobody told you what your options are. Nobody broke down the stages of growth and gave you the big-picture for building a successful business.   Not...

  It's tough to explain something if you don't really understand it yourself.   I'm sure you wouldn't try to teach someone how to rewire their computer, bake the perfect soufflé, or correctly identify a genuine Picasso... unless you happen to have the necessary knowledge. :)   But that doesn't seem to stop anyone from trying to explain why someone should purchase a particular product... even if th...