Work Less, Earn More

You’ve got your messaging down, now it’s time to get into the nitty-gritty. Part three of The Easiest Business Plan Ever breaks down your marketing strategy. This is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can star...

Your business has a name, an address, a legal structure, and a clear description of what you do. What next? Part two of The Easiest Business Plan Ever covers your marketing messaging. This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you. Getting your marketing messaging down...

Creating a solid strategic plan for your business doesn’t have to be a long arduous process. Four years ago, I created the Easiest Business Plan Ever and it’s since been downloaded by literally thousands of people. But up until this point, I've never gone very deep with any one section of the plan, so starting today, that’s going to change. I’ll be breaking down the business plan, section by secti...

When you’re thinking about creating a digital product, there are a lot of decisions to make. Should you create a course or a membership site? Write a book or provide one-on-one coaching? There are so many options, and each one has its own nuances, benefits and challenges. Whatever product you decide to create, you’ll have to make choices about structure, pricing, marketing and more. In this episod...

When you set up email marketing for your business, it can completely change the way you market your business overall. Being in someone’s inbox is a totally different game than showing up in their social media feed. There are so many tools that email marketing opens up to you that allow you to get more personal and responsive with your email list than you could ever be with social media ads. If you...

So you’re thinking about starting a podcast. Maybe you want to expand your audience, or maybe you want to build an audience and create authority to support your online business.  Both are great reasons to get into podcasting. So what’s holding you back? In today’s episode, Melissa Guller of Wit & Wire joins me to talk about strategies for starting and marketing a podcast, from the planning you...

Email is not dead. When you’re selling products online, you always need a few different tools in your marketing kit. You’ll use advertising so people hear about your products in the first place. Then you’ll need some way to move those leads from lukewarm to interested in buying to paying customers. And most businesses, from small local retailers to big-name brands, are still using email as a key p...

If you’re running an online business, at some point you’re going to have to build a funnel. And of course, you don’t want to spend your time and effort creating a funnel that doesn’t work. Today, to get into the nitty-gritty, full-nerd details of building funnels that actually make you money, I’m joined by Christie Mims, founder of Coach Pony . Christie has channeled the power of her niche into a...

Have you ever wanted to get a look at the nitty gritty details of a successful product launch?   Plenty of people will tell you how much money they made or an average of their open rate or the kinds of emails they sent to their leads, but today, we’re diving deep into the numbers on the recent launch of the Creator Fast Track.   The Creator Fast Track launch was one of our most successful launches...

We all know that video is a powerful tool to grow your brand and using video to effectively grow your sales is a specialty in and of itself, especially if you’re trying to bring in leads with organic video content.   Where should you post? How do you know your videos are being shown to people who would be interested in your business? What should your videos be about?   If you’re brand new to the i...

Whenever you’re pursuing a goal, at some point you’ll want to give up. Making the distinction between frustration, boredom or distraction and it really being time to move on is hard and it can get emotional.   There are times when you’re frustrated and discouraged and things aren’t working, but you can change course and use a different strategy rather than giving up on the goal altogether.   There...

Far too often, we make the plans, we get started full of enthusiasm and excitement, but before long, we either lose motivation or something else actually gets in our way and we fall off the wagon.   This week, we’re focusing on the things that can derail you.   So often when we are thinking about achieving our goals, we think about tips for planning, for staying on track and staying motivated.   B...

How do you stay motivated?   Staying motivated is one of the things people think about the most when they think about achieving a goal.   How do you keep going when you’re having an off day or the hard work is taking the shine off your excitement?   Maybe you’ve lost some of the fire you had when you set the goal. Maybe there’s an unforeseen obstacle in your way.   In the third part of our series...

You know what your goal is. You know it will take perseverance to get there. Now what?   What strategies can you put in place for when you want to give up? What small wins can you put in your path?   Today we’re going to talk about how to set yourself up for success from the start.   We’ll share strategies to put into place before you even get into the work of the tasks that will lead you to your...

We all know how volatile the economy has been in the last year or so. And it might get much worse before it gets better.   With so much unpredictability, it can be easy to blame our circumstances when we don’t succeed.   But one thing that I know for sure is that we are not victims of our circumstances. I firmly believe that we develop our character, expand our capacity and learn invaluable lesson...

Results take time.   We know that it takes perseverance to see our ideas and plans through. But when success still seems far off in the distance, or a newer, shinier idea pops into your head, what do you do?   And how do you know when it really is time to throw in the towel?   It’s rare that success happens on day one. Or even on day 50. By day 100 you might be seeing some real progress, but even...

Webinars are an incredible sales tool.   They let you build relationships with your audience and convert lots of sales in a way that is still aligned with you and your values. It doesn’t have to be sleazy or salesy to work.   But you knew all that from last week’s episode . Or if you didn’t, definitely go check that out.   Now that we know how effective webinars can be and the basics of setting up...

Webinars consistently convert at a rate of 10 times the rate of email.   What is it that makes them such a powerful sales tool?   You’ve probably been to at least a few yourself, especially in this age of busy-ness and occasional quarantine.   They can be amazing–full of awesome, helpful, free training! Or in the wrong hands, they can be terrible, super-sleazy sales pitches. Maybe you’ve seen some...

  As entrepreneurs, we’re in the business of creating value and trading it with others.   Which is to say, the main business of running a business is selling products. That’s how you engage in trade, serve your customers, and earn a livelihood..   But the business of trading–that is, selling–can seem like a mystery. What should we sell? How can we market our products? And at the end of the day, ho...

  With the events of 2020 behind us, more people than ever before are taking the leap to work for themselves.   There are a lot of potential upsides. A flexible schedule. Freedom of choice in who you work with and what you work on. Security. And of course, no limit on your potential earnings.   But most people are also painfully aware of the challenges of getting started.   Is your personality a g...

Most of us wouldn’t consider setting out on a trip without a map.   Sure, if you start driving without a map, you might have a fun, interesting experience, but you’re probably not going to be able to get to a specific destination.   If making it to your particular destination is important to you, you start your trip by pulling up Google maps and plugging in that address.   But it is amazing how ma...

Despite my best intentions, the day-to-day operations of my business don’t always come naturally to me.   Back when I was a solo-preneur, there were days when I was full of ideas and passionate about pursuing them. On those days, daily operations seemed less important than making big, important moves to grow my business.   Then on the days when I wasn’t even feeling very motivated or excited about...

  This is the story of how I successfully launched a profitable product online.   But this story was preceded by almost 3 years of trying unsuccessfully to launch an online business, and before that, about 7 years of trying to figure out what I even wanted to start.   I was 6 months into my YouTube journey, and my channel had grown to about 15,000 subscribers. I was earning just enough from ad rev...

  Not. One. Single. Sale.   After spending almost two months creating an online course, writing launch emails, and even putting together a webinar, I ended up making ZERO sales.   So what happened?   In episode two of $0 to $1M , I'll be sharing my mistakes so that YOU can avoid them with your next launch and get much better results than I did.   It was 2016 and I was ready to launch my online bus...

I expected that growing my business would be a lot of hard work, tough decisions, and at least a few late nights. But what has surprised me the most is what a journey of personal growth it's turned out to be.   In fact, I'd go as far as saying that the lessons I've learned from my entrepreneurial  failures have been as valuable as the rewards I've received from the successes.   And in this new ser...