Work Less, Earn More

Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are, and more. Today I’m talking to interior designer Candice Prather about how she blends her offerings to capture very different types of custo...

Over the next several episodes, I'm going to be interviewing a series of online business owners about their business models, how their businesses make money, their biggest expenses, how much time their businesses take to run, how big or small their teams are and more. Today I’m talking to Cher Hale about how she’s built a micro-agency by design, serving a very specific demographic and market that...

When I started working on starting my online business, it was because I was running away from the business that I already had. Essentially, I was breaking up with my current business and my online business was a bit of a rebound. What I wanted out of my online business was flexibility and freedom. I wanted to know how to make as much money with as little effort as possible and in those rebound day...

Did you set a goal to take your business from $0 to $100,000 in 2022? You might think of dividing 100,000 by 365 and figure, “okay, I need to earn at least $274 per day and I’ll hit that mark.” But the first thing to know is that it isn’t going to happen that way. Most likely this process of going from zero to six figures over the next year is something that's going to happen exponentially. You're...

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week. I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5. To do that, I n...

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week. I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5. To do that, I n...

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week. I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5. To do that, I n...

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week. I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5. To do that, I n...

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week. I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5. To do that, I needed...

Welcome to Episode 100! For this milestone episode, I thought it would be fitting to share some of the things that I’ve learned over the course of the last hundred episodes. I took on this project with some knowledge and strategy, and I’d been creating content on the internet for years, but I still had a lot to learn. So today, I’m going to share the top three things I’ve learned over the last two...

If you want to turn your side-hustle into your full-time gig, you need two things: products and customers. Of course, it’s not actually that simple. There are a lot of variables depending on the kind of business you want to run, and a lot of ways for things to go wrong. So today, I’m sharing the real secret to turning your side-thing into your main thing so you can have a steady, predictable incom...

There are plenty of great reasons to want to increase your prices, and I’m guessing you’ve thought of a few of them. There are also plenty of concerns you might have about the process. If those concerns are holding you back, this is the episode for you. We’ll talk about reasons to raise your prices, why you haven’t done it yet, and I’ll share the secret to confidently raising your prices and execu...

The majority of the time, I run my online business from my desktop computer and when I’m traveling, I’ll use my laptop. Working from my phone isn’t my preferred way to do it. I’d much rather be at my desk in a focused environment, but sometimes there’s no avoiding it. Being able to use my phone also gives me additional freedom and flexibility to bring my office with me when I need to. Today, I’m s...

You can watch a video or read a blog post about how to make money online and think, well, that looks easy. But you’re almost never getting the whole picture. What you see in those videos and blog posts is a snapshot, usually of all the things that went right, not everything that went wrong before it started to get better. You won’t see all of the potential hazards and challenges that come with tho...

Business owners are always hearing and talking about growth and scale. You want your business to succeed and make money, which means doing more business, right? But you’ll probably have to make some major changes or pivots along the way to make growth sustainable. Today’s guest has gone through those major pivots and changes as her business has grown. She’s even gone through several iterations of...

You’ve got your messaging down, now it’s time to get into the nitty-gritty. Part three of The Easiest Business Plan Ever breaks down your marketing strategy. This is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can star...

Your business has a name, an address, a legal structure, and a clear description of what you do. What next? Part two of The Easiest Business Plan Ever covers your marketing messaging. This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you. Getting your marketing messaging down...

Creating a solid strategic plan for your business doesn’t have to be a long arduous process. Four years ago, I created the Easiest Business Plan Ever and it’s since been downloaded by literally thousands of people. But up until this point, I've never gone very deep with any one section of the plan, so starting today, that’s going to change. I’ll be breaking down the business plan, section by secti...

When you’re thinking about creating a digital product, there are a lot of decisions to make. Should you create a course or a membership site? Write a book or provide one-on-one coaching? There are so many options, and each one has its own nuances, benefits and challenges. Whatever product you decide to create, you’ll have to make choices about structure, pricing, marketing and more. In this episod...

When you set up email marketing for your business, it can completely change the way you market your business overall. Being in someone’s inbox is a totally different game than showing up in their social media feed. There are so many tools that email marketing opens up to you that allow you to get more personal and responsive with your email list than you could ever be with social media ads. If you...

So you’re thinking about starting a podcast. Maybe you want to expand your audience, or maybe you want to build an audience and create authority to support your online business.  Both are great reasons to get into podcasting. So what’s holding you back? In today’s episode, Melissa Guller of Wit & Wire joins me to talk about strategies for starting and marketing a podcast, from the planning you...

Email is not dead. When you’re selling products online, you always need a few different tools in your marketing kit. You’ll use advertising so people hear about your products in the first place. Then you’ll need some way to move those leads from lukewarm to interested in buying to paying customers. And most businesses, from small local retailers to big-name brands, are still using email as a key p...

If you’re running an online business, at some point you’re going to have to build a funnel. And of course, you don’t want to spend your time and effort creating a funnel that doesn’t work. Today, to get into the nitty-gritty, full-nerd details of building funnels that actually make you money, I’m joined by Christie Mims, founder of Coach Pony . Christie has channeled the power of her niche into a...

Have you ever wanted to get a look at the nitty gritty details of a successful product launch?   Plenty of people will tell you how much money they made or an average of their open rate or the kinds of emails they sent to their leads, but today, we’re diving deep into the numbers on the recent launch of the Creator Fast Track.   The Creator Fast Track launch was one of our most successful launches...

We all know that video is a powerful tool to grow your brand and using video to effectively grow your sales is a specialty in and of itself, especially if you’re trying to bring in leads with organic video content.   Where should you post? How do you know your videos are being shown to people who would be interested in your business? What should your videos be about?   If you’re brand new to the i...