Words That Work: Sales & Marketing Success For Coaches/Consultants

Do you feel like social media is taking more from you than it's giving? You're not alone. In this episode, Karen shares a conversation she recently had with two aspiring business owners who both said the same thing: "I want to build a business, but I don't want to do social media." From there, she walks through three practical ways to make social media feel less overwhelming and more purposeful. Y...

Being consistent on social media can feel harder than it should. Especially when you are tired, busy, or overthinking every post. In this episode, we walk through five simple keys to help you show up more consistently without putting pressure on yourself to be perfect. You'll learn how to define what consistency actually means for you, why doing the reps matters more than creating perfect posts, a...

If you've been putting off video because you want it to be perfect, this episode is for you. You'll hear why waiting for confidence may be the very thing holding you back. In this coaching conversation, we answer two common questions many business owners face. First, how do you balance personal posts with business content on social media without losing yourself? Then we dive into one of the bigges...

Consistency on social media doesn't come from motivation. It comes from having a simple system you can stick with, even on the days you don't feel like showing up. In this episode, I share the five keys that have helped us publish content every week for more than 10 years. You'll learn how to set a realistic standard for consistency, why focusing on progress beats chasing perfection, and how to cr...

If you've ever put off recording a video because you didn't know what to say, you're not alone. The good news is that confidence doesn't come first—a simple framework does. In this episode, we walk through a practical structure for creating value videos that educate your audience, build trust, and make content creation much easier. You'll learn how to choose topics your audience actually wants, op...

What if the biggest thing slowing down your business isn't strategy—it's fear? In this episode, we have an honest conversation about the role fear plays in entrepreneurship and why it shouldn't be the one calling the shots. You'll learn how to recognize when fear is driving your decisions, how to use fear as a warning signal instead of a leader, and why courage, faith, focus, and possibility make...

A lot of coaches and consultants want more clients, but they don't want to sound pushy or salesy. The good news is you don't have to. In this episode, we break down the one sales principle that can completely change your conversations: emotional safety. You'll learn why people hesitate during sales calls, how to lower resistance, and what to say so prospects feel comfortable being honest with you....

What if growing your coaching business didn't require constant guessing? In this episode, you'll learn a simple framework to help you focus on the right things and build momentum. We walk through a practical 7-step model used to help coaches and consultants consistently reach 3–5 clients per month. You'll learn how to identify the biggest bottleneck in your business, stop chasing shiny objects, an...

Most entrepreneurs know what they need to do. The challenge is actually doing it. In this episode, we unpack the real reason procrastination shows up in business and why it has very little to do with laziness. You'll learn practical strategies that can help you take action faster, reduce overwhelm, and build momentum even when you don't feel motivated. We cover simple tools like shrinking the next...

Many coaches wonder if they're ready for Facebook ads. What we've found is that ads usually aren't the biggest challenge. The real challenge is creating an offer people actually want. In this episode, we break down the five types of lead magnets that consistently generate leads across completely different industries. You'll see real examples from birth coaches, health coaches, bird trainers, essen...

Many coaches wonder if Facebook Ads are still worth the investment. The answer may surprise you. In this episode, Tasha answers the most common questions coaches ask about Facebook Ads and lead generation. She explains why Facebook Ads can be a predictable way to get in front of ideal clients, even on a small budget. You'll learn how much you really need to spend, what kind of lead magnet works be...

When my Facebook account suddenly disappeared, I thought I had a major business problem. What I discovered instead changed the way I think about lead generation forever. In this episode, I share the story of losing one of our biggest sources of visibility and what happened when we were forced to find another way to attract leads. You'll learn the difference between lead generation activities and a...

Changing niches can feel like starting your business all over again, even when you already know how to sell. In this episode, we sit down with Tasha to talk about what really happened behind the scenes as she rebuilt her business in a brand-new market and generated $419K cash in just 12 months. We talk about the mistakes that almost cost her hundreds of thousands of dollars, the mindset shifts tha...

What if the way you talk to yourself is affecting your confidence, decisions, and business growth more than you realize? In this episode, we discuss a simple self-talk practice that can help you reduce self-doubt, build confidence, and handle challenges with a healthier mindset. You'll learn why negative self-talk creates resistance, why many affirmations don't stick, and how to coach yourself thr...

What if booking more sales appointments didn't require a complicated funnel or a viral post? In this episode, we break down a simple and practical approach to starting more sales conversations through social media and direct outreach. You'll learn how to identify people who may need your help, how to start natural conversations around problems and goals, and how to invite someone to a call without...

Many coaches believe they need better sales tactics to attract high-ticket clients. In reality, the issue is often much deeper than sales. In this episode, we break down a practical framework for attracting premium clients without feeling pushy or salesy. You'll learn why high-ticket buyers invest, how to position your offer around meaningful transformation, and what makes someone willing to pay m...

Getting coaching clients isn't usually about working harder. More often, it's about avoiding the mistakes that quietly slow your growth. In this episode, we break down five of the biggest mistakes new coaches make when trying to build a consistent client pipeline. You'll learn why trying to help everyone can actually hurt your business, how creating wins before the sale builds trust faster, and wh...

What happens when a coach who helps everyone else suddenly feels stuck in her own business? In this coaching conversation, we talk honestly about clarity, confidence, and rebuilding momentum after a difficult season. Josie shares how her client base dropped after a major life event and why she feels pulled in too many directions inside her business. Together, we unpack what may actually be keeping...

If you feel behind, overwhelmed, or like you're not doing what you said you would do, you are not alone. Time management is one of the biggest skills business owners have to learn, but most of us were never really taught how to do it. In this episode, we break down what time management actually is and what it is not. You'll learn why time blocking works better than a long to-do list, how to plan a...

What happens when you finally stop sitting on the idea you've had for years and put it out into the world? In this episode, Tasha sits down with Poppy Phillips, a board-certified animal naturopath, to talk about how she turned a course idea into a thriving program that has generated more than $50,000 in revenue. Poppy shares how she went from one-on-one work and a small membership community to lau...

In this episode, I share the surprising experience of letting ChatGPT analyze and critique one of my workshops. From emotional connection and future pacing to information overload and hidden audience fears, the feedback completely changed how I think about teaching, selling, and coaching. If you run workshops, sales calls, or content online, this conversation will help you communicate more clearly...

This episode is a personal and honest recap of my annual 40-day prayer challenge for our business. Every Lent season, I spend intentional time praying through specific goals, fears, decisions, and challenges inside our business. This year brought unexpected clarity, hard lessons, and some surprising perspective shifts that I didn't fully process until weeks later. This episode is less strategy and...

Should you really give away your best ideas for free? In this episode, we're sharing the philosophy behind why we openly share so much content, training, and strategy with our audience, even when it feels uncomfortable. We talk about the mindset shifts business owners need to make, the mistakes people make with free content, and how generosity has directly impacted our client growth. If you've eve...

Why do some people buy immediately while others need weeks or months before making a decision? In this episode, we break down the four types of decision makers and how understanding them can completely change the way you sell, market, and communicate. You'll learn the difference between shotguns, builders, collectors, and pathfinders, and why each type responds differently to your sales process. W...

What if overthinking isn't actually your problem? In this episode, we break down what's really happening in your brain when you feel stuck, overwhelmed, or unable to move forward. We talk about why smart, thoughtful entrepreneurs often get trapped in what we call the "jacuzzi of shame": replaying problems instead of making progress. You'll learn why your brain struggles when you try to brainstorm...