Women in Influencer Marketing

Today we’re speaking with Julian Greene of Blogist . As a 10-year veteran in the influencer industry, one of the biggest issues Julian personally struggled with as a marketer when serving as the Head of Influencer marketing at a variety of different direct-to-consumer businesses was the lack of standardization when it came to influencer spend and understanding the true ROI on an influencer campaig...

Today we’re speaking with Courtney Rice of Cleo. Connect with her: https://www.linkedin.com/in/courtney-rice-987339113/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim [00:00:00] Jessy: Hi everyone, and welcome to the WIIM podcast. Women in influencer marketing is a first of its kind exclusive...

Today we’re speaking with Jesse Rubinstein of Hello There Collective. As the granddaughter of prestigious fashion designer Anne Klein, Jesse was exposed to the fashion industry from a young age. Today, Jesse runs Hello There Collective, a female-owned and operated LA-based social media, influencer and content agency. She started her career at Authentic Brands Group and climbed the ladder to become...

Today we’re speaking with Melissa Wood of Branded Entertainment Network (BEN). Connect with her: https://www.linkedin.com/in/melwood/ Want to join WIIM's Membership, where you'll connect with a who's who in influencer marketing?  http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim

Today we’re speaking with Laurie Buckle of CookIt Media.  Laurie is the CEO + founder of CookIt Media, a digital talent management company with expertise in the food and lifestyle space. CookIt is Laurie’s second act, following a career in traditional print – one that included leadership roles at some of the most highly regarded publications in the industry: Bon Appétit, Better Homes & Ga...

Today we’re speaking with Katie Stoller of Fiat Growth. Katie Stoller is the Head of Influencer Marketing at Fiat Growth, a growth marketing shop focused on data backed decision making, innovation, iteration and execution. Fiat Growth works with some of the top fintechs from seed stage and beyond. With over a decade of experience at PR agencies, Katie counsels clients on how to effectively reach g...

Today we’re speaking with Whalar's Global SVP of Business Affairs, Tanya Silverstein. Connect with her:  Want to join WIIM's Collective? http://www.iamwiim.com/join   Follow us on Instagram: http://www.instagram.com/iamwiim

Today we’re going over 5 things I've learned as a business owner.   1. Be careful who you trust.  2. You get what you pay for.  3. Let one of the first people you can hire be financial support.  4. Everything will take longer than you want it to but nothing of real value is done quickly.  5. Listen and get comfortable with change. You want to pivot quickly if needed. &nbsp...

Today we’re speaking with Sourma Khoury of MoreYellow.  Sourma is a first generation Assyrian American female who’s been working in the creator economy for over 6 years after moving to Los Angeles from Chicago. She is passionate about the things that matter and even some that don’t from politics to pop culture and all the things in between.  Connect with her: https://www.instagram.com/fo...

This episode is a recap of VidCon 2022, the good, the bad and everything in between.    Those interviewed were: Mariah Rose, Wave Sports + Entertainment https://www.linkedin.com/in/mariah-rose-436393238/ Lucy Rohden, Wave Sports + Entertainment https://www.linkedin.com/in/lucyrohden/ Jessica Dove, MGM Resorts International https://www.linkedin.com/in/jessicadove/ Joi Wade and India Adams...

Today we’re speaking with Hannah Forbes of Pearpop. Hannah Forbes is one of the leading pioneers of the creator economy, now working hard to help creators earn a living doing what they love as the VP of Marketing at Pearpop. Hannah built her career around a clear purpose of unlocking innovative ways to build creator-driven communities through brand values, culturally disruptive partnerships that d...

Today we’re speaking with Kaya Yurieff of the Information. Connect with her:  https://www.linkedin.com/in/kayayurieff/ https://www.instagram.com/kyurieff/ Want to join WIIM's Collective? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim

Today we’re speaking with Lauren Posada, Instagram Business Marketing, Monetization at Instagram.  Connect with her: https://www.linkedin.com/in/lauren-kohli-posada-b1458429/   Want to join WIIM's Collective? http://www.iamwiim.com/join   Follow us on Instagram: http://www.instagram.com/iamwiim

Today we’re speaking with Chantal Rotondo, Director of Business Development and Long Haul Management. Born near Boston, MA, went to DC for college and studied Marketing, Tourism and Event Management. Chantal worked in non-profit associations for almost 15 years, moved to Denver and worked remotely until she got laid off. She then pivoted to working in the creator economy, working for a merch compa...

Today we’re speaking with talent manager Johanna Voss.   Johanna is a trusted talent manager who supports social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed close to $3.5M dollars of brand deals, partnerships and speaking engagements. Her clients have part...

This week we're chatting with Sel Watts, Jessy's business coach.  Sel is an HR Professional, Business & People Leader, Speaker, and seasoned entrepreneur. Sel started her career in HR over 20 years ago and launched her first business watts next Group in 2007 with the vision to disrupt the HR industry and create great workplaces across the globe. watts next is based in Brisbane and New Yor...

This week we're chatting with Lindsay Nead, Founder and CEO of Parker Management. Parker is an influencer talent management company based in the Pacific Northwest. Over the years, Lindsay has pioneered a way through the talent management industry with integrity and compassion. On a mission to represent social media personalities that do good in the world, Parker Management has an impressive talent...

This week we're giving you 5 Ways to Find the Perfect Influencer (for you!).  You can also enjoy this story on our blog and a masterclass on the same topic by Pam Zapata, CEO of Society18 ( replay here ).  Want to join WIIM's Collective? Check out our website.   Don't forget to follow us on Instagram.

Today is a fun solo episode from WIIM's founder Jessy Grossman for a little behind the scenes of running a successful membership organization. JOIN WIIM: https://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim

Today we’re speaking with Emma Waldren of EA Sports.   Connect with her:  JOIN WIIM TO CHAT WITH HER IN OUR SLACK: https://www.iamwiim.com/join  https://twitter.com/emmalwaldren  https://www.instagram.com/emmalwaldren/  Follow us on Instagram: http://www.instagram.com/iamwiim  Part of the creator economy for over a decade - as a creator (top 4% of all social media use...

Today we’re speaking with Callie Schweitzer, the Global Creator Programs Lead at LinkedIn. Callie oversees its Creator Accelerator Program, which is part of the platform’s $25 million commitment to supporting creators. She was previously a senior editor at LinkedIn, leading the editorial coverage of the marketing industry for the platform’s 800+ million global members. Prior to joining LinkedIn, s...

Today we’re going over the week's biggest news stories in social media and influencer marketing. Follow along on our Twitter to read the full length articles mentioned in today's show. http://www.twitter.com/iamwiim Want to join WIIM's Membership? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim

Today we’re speaking with Chinae Alexander. She's a former Texan-turned-New Yorker, Chinae Alexander is an entrepreneur, online personality, writer, speaker, and lifestyle expert based in Brooklyn, New York. Her message is to empower people to be better through positive thinking, active change, and self-love with a lot of laughing and curse words along the way. Chinae speaks to groups all over the...

Today we’re speaking with Brittany Bright of The Influencer League. Connect with her: http://www.instagram.com/itsbrittanybright http://www.tiktok.com/itsbrittanybright http://www.twitter.com/MissBeeBright Want to join WIIM's Collective? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim

Today we’re speaking with Kelsey Formost of Tagger. Kelsey Formost is the Senior Director of Content & Brand for leading influencer marketing platform, Tagger Media. Her work and expertise in the digital content and influencer marketing space has been featured by Business Insider, Refinery29, Glamour, and more. This year, Kelsey was named a 'Rising Star' by industry leader Talking Influence on the...