Women in Influencer Marketing

Today we’re speaking with Christen Nino de Guzman of Clara for Creators. Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instag...

Today we’re speaking with Rachael Cihlar of Mavrck.   Rachael Cihlar is the VP of Mavrck’s Influencer Marketing Center of Excellence with over 10 years of experience in the influencer and social media industry. She leads content marketing and thought leadership at Mavrck - creating resources, best practices, and custom strategies for customers growing their influencer marketing practice. Prio...

Today we’re speaking with Robert Freund of Robert Freund Law Robert Freund is an experienced advertising attorney and advisor. He focuses his practice on social media marketing and e-commerce issues. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms. Rob has lectured about advertising law at the...

Today we’re speaking with Colleen Stauffer of Creative Juice.  Colleen is the head of marketing and communications for Creative Juice. In her role, she oversees brand strategy, product marketing including acquisition and retention to help Creators grow their businesses. Prior to Juice, Colleen was the Global Head of Creator Marketing at Pinterest where she oversaw campaign planning, strategy,...

Today we’re speaking with Danielle Speisman Owens of MediaVine.   Danielle Speisman Owens, the Director of Influencer Partnerships & Content, joined Mediavine a little over 3 years ago. With a background in creative custom content ideation and influencer marketing strategies, Danielle develops impactful campaigns for brands using the influential voices of our Mediavine Publishers, helping...

Today we’re speaking with Brendan Gahan of Mekanism.   Brendan Gahan is Partner & Chief Innovation Officer at creative agency Mekanism. He has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. He was recently named one of Linkedin's Top Voices in the Crea...

Today we’re speaking with Molly Tracy of VRAI & Lisa Poe of LGPR. Molly Tracy   VRAI is a talent management and influencer marketing agency for women and brands with a point of view. Molly's mission is rooted in uplifting and amplifying female-founded brands and voices while obsessively expanding their digital footprint. Equal parts brand builder, business manager, and digital strategist,...

Today Jessy is diving into 6 Ways to Make More Money this Year. Let's be honest and open about money so we can make more of it. Check out our salary survey . Connect with me: @jessygrossman (Instagram) Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram  

Today we’re speaking with Mananya Komorowski of Weber Shandwick.   TikTokers, Celebrities, YouTubers, thought leaders, and policy change-makers, she connects incredible brands with incredible content creators and influencers, builds departments, and teams, hires talent, and loved being a mentor.  She believes that partnership, self-awareness, collaboration, and integration are everything.  She lea...

Today is a solo episode with Jessy Grossman, Founder of WIIM! Links that were mentioned during today's episode: A 2023 List of Conferences: http://www.iamwiim.com/conferences Hope to see you at the NYC Experience:  http://www.iamwiim.com/e vent/nyc-experience Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.ins...

Get tickets to our upcoming events here Connect with me:   @jessygrossman Want to join WIIM's Membership? Check out our website Don't forget to follow us on Instagram

Today we’re speaking with Erica Yang of Real Hype Creative.   Erica Yang is the founder and CEO of Real Hype Creative, a cross-border venture studio and creative agency. Erica Yang, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. With her success, she expanded and founded Real Hype Creative, a creat...

Off the Vine Podcast Episode Exciting Holiday Promotion! For every $100 of merch purchased in December, we're giving away a VIP Membership to a scholarship applicant. Shop here Get tickets to our upcoming events here . *Win a ticket to our upcoming LA Experience on January 10 by DMing us the word LA Ticket to @iamwiim on Instagram   Connect with me:   @jessygrossman   Want to join W...

Today we’re speaking with Lena Katz of Ampersand.   Lena leads the Creator-Integrated Content division at Ampersand, Inc, a subsidiary of Tokyo-based commercial production company AOI-Pro. She helps brands such as Wells Fargo and Sony strategize and execute short-form creator-led video campaigns on TikTok, IG Reels, YouTube, and OTT. Her previous role was at TikTok in Creator Solutions, engag...

Today we’re speaking with Nathan Freihofer.   Nathan is a 25-year-old social media influencer currently living in Kansas with his Fiancé. Starting his social media journey 3 years ago, he has amassed 7 and a half million followers across his social platforms and makes a variety of content, which include lifestyle, relationship, fitness, and comedy. During this time, he has been able to share...

Today we’re speaking with Kafi Atiya D’Ambrosi of KAFI + STUDIO and The CSUITE PIVOT. Kafi has spent over a decade as an emerging artist in the local Baltimore, MD arts scene. In 2012 Kafi became the first African American woman to open their own photography studio in the Station Norths Arts District. Kafi's art practice includes photography, performance art, theatre, poetry, speaking, writing, cu...

Today we’re speaking with Taylor Kaplan of Klarna. Taylor Kaplan has been working in the influencer marketing industry since 2016 and has vast knowledge in all aspects of the industry. She began her career as an intern working at IZEA, one of the leading influencer platforms, and soon after transitioned to both Influencer Marketing Campaigns and Client management and agencies such as Media Monks a...

Today we’re speaking with Monica Banks of Gugu Guru.   She is the CEO & Founder of Gugu Guru - the first-ever parenting content destination powered by mom creators. Prior to founding GG, she was a branding and marketing consultant in the Mom & Baby industry. She currently lives with her family in Long Island, New York.   Connect with her:  Instagram TikTok   Want to joi...

Today we’re speaking with Crystal Duncan of Tinuiti.   Crystal has spent 15 years in the Influencer world - she started working in the Influencer space before it was even called Influencer Marketing!   Crystal has worked with some of the country’s largest brands in both the consumer and B2B space on Influencer and Social-driven programs. Her expertise ranges from top-tier talent like cel...

Today we’re speaking with Niké of Specs and Blazers. The story involves deceit, fraud and forgery.  Tune in for the latest management scandal that is unraveling in real time.   HAVE YOU BEEN AFFECTED BY THE CARTER AGENCY? Share your story . (https://wiim.typeform.com/to/g5GvssxT) Niké's TikTok videos about The Carter Agency:   Part 1 (https://www.tiktok.com/@specsandblazers/video/...

Today we’re speaking with Briana Wilson of NYLA Influencers. Briana is an entrepreneur, influencer manager, and mentor based in NYC. She has secured over $4M in brand deals on behalf of her influencer clients, has managed over 400 influencer programs, and has over 10 years of experience in the influencer-marketing industry. Briana's mission is to help content creators get unstuck, elevate their pe...

Today we’re speaking with Desiree Martinez of Women of Video . Desiree Martinez is a YouTuber, Podcaster, author, award-winning social media creative content creator, and advocate for Women Creators. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. Desiree knows what it takes to help your business grow, build a community, and get...

I'm crushing over Lumanu these days so in this episode I'm going over why it's one of my favorite new tools. Want to see them in action? Register for our upcoming Best in Influencer Tech event here . Connect with her: Instagram Want to join WIIM's Membership? Check out our website . Don't forget to follow us on Instagram .

Today we’re speaking with Johanna of johanna b. voss Agency. Johanna B. Voss is a talent manager. She's trusted by social influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. She’s closed about $3.5M dollars worth of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as...

Today we’re speaking with Jessy Grossman of WIIM.   Connect with her:   Instagram (Personal)   Want to join WIIM's Membership? Join here! Don't forget to follow us on Instagram