Women in Influencer Marketing

Today we’re speaking with Leslie Morgan of Morganglory Consulting/ The Candidly. Connect with her: https://www.linkedin.com/in/leslie-morgan-4b48988/ Leslie Morgan joins us to discuss a wide range of topics. From LinkedIn and parenthood to growing a consultancy and affiliate marketing, Leslie is a Digital creative and business executive with over 15 years of experience working with brands, digital...

Today we’re speaking with Megan Frantz of Whalar. Connect with her: https://instagram.com/megsfrantz   Helping creators navigate representation they can trust, Megan Frantz is an enthusiastic senior leader who builds robust partnerships, talent relationships, and entertainment for the digital media landscape. Currently, Megan serves as a Senior Talent Manager at Whalar, a full-service influencer m...

In this episode, we discuss the importance of slowing down in conversations and taking time before responding. I’m sharing my experiences of how pausing and not reacting immediately led to better outcomes. I also highlight the significance of considering the emotions of both parties involved and how energy can impact the conversation. Join me today as we talk about how to manage our emotions. [09:...

Today we’re speaking with Jessy Grossman of WIIM. In this episode of the WIIM Podcast,  Jessy Grossman discusses steps on how to host a successful live event. She reflects on her early days of trying to do everything herself and emphasizes the need to delegate tasks to others. Jessy shares her personal experience of organizing events and how she eventually realized the importance of seeking assist...

Today we’re speaking with Jessy Grossman of WIIM, Taylar Barrington-Booker of Agency Cliquish, Ayomi Samaraweera of Canopy, and Christie Childers of Best Day Ever After spending 3.5 years working in the Creator Economy, first at TikTok as the Global Head of Internal Communications and then at Jellysmack as Chief of Staff to the President, Ayomi is now a full-time startup founder building Canopy –...

Today we’re speaking with Jessy Grossman of WIIM. In this episode, let’s talk about the challenges of being open and transparent both in my personal life and on the podcast.  Tune in to hear this honest, candid, and heartfelt journey as I share my experience of becoming a stepmother and navigating a divorce during COVID, my upbringing, and how it has influenced my approach to parenthood.  TIMESTAM...

Today we’re speaking with Seema Tilak, an IP lawyer, and founder at Create LLP and Bianca Ker the Managing Director of EMEA at Tagger Media In this event, they discuss the increasing integration of AI in influencer marketing. They explore the potential benefits and drawbacks of using AI for content creation, highlighting the importance of authenticity and the unique storytelling abilities of human...

Today we’re speaking with Courtney Bagby Lupilin of Little Red Management. Courtney Bagby Lupilin, the CEO and Founder of Little Red Management, is the go-to talent manager for reality TV stars from shows on ABC, CBS, MTV and Netflix including The Bachelor Franchise, Big Brother, Love is Blind, and the Circle. A true fangirl turned entrepreneur, Courtney merged her passion for reality television w...

Today we’re speaking with Halie Soprano of Traackr. Halie Soprano has spent the last 8 years of in the digital media and influencer marketing industry. Her career kicked off with a focus on social media content working for WeddingWire/The Knot where she grew the foundation for her career from organic and paid social media management before moving on to Under Armour, managing paid social media effo...

Today we’re speaking with Jenny Heinrich. Jenny is a global strategic storyteller with over 23 years of experience helping brands find the perfect balance across paid, earned, and owned channels + tactics to effectively and efficiently intersect and engage with the audience they’re trying to reach. She’s held leadership positions at Weber Shandwick, MSL Group, Edelman, and FINN Partners, and most...

Timestamps [00:01:57] Should your employee have a side hustle? [00:04:12] Event Approval Panic. [00:09:42] Outlet mall and decompress. [00:11:34] Funding for content creators. [00:17:19] Employee side hustles. [00:21:13] Side Hustle as Content Creator. [00:24:28] Trust in your team. [00:27:18] Side hustles and employee fulfillment. Check out Oversubscribe: oversubscribe.co Connect with Jessy: ⁠ Li...

TIMESTAMPS: 05:33 - Questions that came up. 06:49 - Jessy's two cents. 13:21 -  Extended deadlines. 14:12 - Building in protections in your contracts. 15:23 - Explore Automation. Connect with Jessy: LinkedIn Instagram     Upcoming Events: LA Experience NYC Experience More Events VidCon Influencer Marketing Show         Want to join WIIM's Membership? Check out our website Don't forget...

Today we’re speaking with Peter Yang of OverSubscribe. Peter Yang is co-founder and CEO of OverSubscribe, a Creator Economy startup that is empowering creators to accelerate their growth as businesses by 1) allowing fans to financially invest in their favorite creator’s growth in return for perks and, uniquely, regulated investment returns and 2) through guidance from our top-tier Creator Mentors⁠...

Today we’re speaking with Teri Yu of Kajabi. Teri Yu is a repeat founder who raised $2.5M+ and successfully sold her company Vibely to creator powerhouse Kajabi. She has deep product & sales expertise from experiences at Asana and Microsoft. Teri was also previously a viral YouTube creator. TIMESTAMPS 10:18 - Teri's background. 13:05 - Parents look at career path. 15:36 - Having an older s...

Today we’re speaking with Kate Kenner Archibald of Dash Hudson. Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer. In 2021, Kate joined Dash Hudson as Vice Pre...

 TIMESTAMPS:  03:23 - Optimize LinkedIn.  07:55 - Reconnect with old connections.  09:03 - Soul Searching.  12:35 - Self- Care.  17:44 - Last tip. Connect with Jessy: LinkedIn Instagram     Upcoming Events: Brand Connect LA Experience NYC Experience Want to join WIIM's Membership? ⁠⁠⁠Check out our website⁠⁠⁠ Don't forget to ⁠⁠⁠follow us on Instagram

Today we’re speaking with Lisa Jean-Francois of Consciously Lisa. Mom, Wife, Writer, Influencer, and Influencer Marketing Manager, Lisa Jean-Francois wears many hats and a cape! She is on a mission to spread the message of conscious and gentle parenting, thereby hoping to break generational patterns of abuse. Lisa has been a creator and influencer marketing professional for over 10 years, but it&#...

Today we’re speaking with Ginger Bertrand, Jenny D Safransky, and Kelsey Formost about mental health. TIMESTAMPS 12:28 - Guests' Introduction 18:45 - What does mental health mean to you? 22:21 - Myths about Mental Health 29:37 - Imposter Syndrome 35:19 - Handling Talent suffering from their own mental health issues 39:25 - Editing Process 41:27 - Shielding Client from Negative Response 45:34 -...

TIMESTAMPS: 02:30 - A story about my dog. 06:09- Pay disparity In influencer marketing. 09:44 - Planning Events. 15:44 - Coaching & Advising. Upcoming events: LA Experience  - June 20th VidCon Anaheim  - June 21st to June 24th New York Experience   - July 27th Salary survey :  iamwiim.com/salaries Want to join WIIM's Membership? Check out our website:  iamwiim.com/join

Today we’re speaking with Denise Vitola of Bayer. Marketing & Communications pro and celebrated health and wellness influencer Denise Vitola wakes up every day on a mission to make people feel inspired, healthier, and stronger-willed. A slew of awards, industry-wide admiration, and years of personal and professional accomplishments are proof that she gets the job done. In July 2021 she became...

Today we’re speaking with Tim Sovay of CreatorIQ. Tim Sovay currently serves as the Chief Business Development & Partnerships officer of CreatorIQ, the leading software platform for global brands & agencies to manage, measure, and scale their influencer marketing programs. Previously, Tim has served in senior roles at theAudience, Edelman, The Walt Disney Company, and Summit Entertainment....

Today, Jessy is going to share her recent thoughts and feelings about the influencer marketing industry. 00:48 - Reflecting on the Changing Landscape of Influencer Marketing 04:32 - The State of Influencer Marketing: Low Expectations and Lack of Creativity 08:57 - The Challenges of Innovation in a Pressured Market: Misaligned Expectations and Standards 13:57 - Disappointments in Influencer Marketi...

Today we’re speaking with Marina Middleton of Empowered Confidence. Marina Middleton is a mother, wife, entrepreneur, and podcast host committed solely to helping women build their personal brands. She is the founder of Empowered Confidence, a personal brand agency. Empowered Confidence teaches current and future female leaders how to leverage their stories and authenticity to build stronger brand...

Today we’re speaking with Christina Jones of DBA Media LLC. Christina Jones is the Senior Vice President of Talent at Digital Brand Architects. In her role as SVP, Jones has led and built an additional management sector at DBA that continues to lead DBA's mission to amplify strong multi-hyphenated voices in the digital space. Jones began her career in the space eight years ago, quickly garnering w...

Today we’re speaking with Avi Gandhi of Partner with Creators. Avi Gandhi (he/him) is a writer, advisor, and entrepreneur in the Creator Economy with 14+ years of experience as an agent, manager, producer, marketer, and executive at companies like WME, Wheelhouse, and Patreon. As a LinkedIn Top Voice and Creator Accelerator alum, he posts daily on LinkedIn about how Creators and companies can succ...