Women in Influencer Marketing

In this emotional solo episode of the Women in Influencer Marketing Podcast, host Jessy Grossman opens up about a difficult personal experience, hinting at a strained relationship with her family. She shares her vulnerability and struggles, expressing her fears and uncertainties about recording this episode. Despite the challenges, Jessy remains authentic and transparent with her audience, emphasi...

Today we’re speaking with Katie Stoller. Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin). She then led the influencer mark...

Today we’re speaking with Stephanie Stabulis of McCann Content Studio. Stephanie is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in develop influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Ai...

Today we’re speaking with Nycole Hampton of GoodRx. Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house. At her core, Nyco...

Today we’re speaking with Dixie Roberts of HangarFour. As Executive Vice President of Integrated Creative Strategy, Dixie has spent the last 8 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including National Geographic, Indeed, BRAGG Live Foods, Princess Cruises and Oracle. Notable career mentions include launching the L’Oreal League,...

Today we’re speaking with Amanda Mizrahi of Edelman. Amanda is a nine-year Edelman veteran on Edelman’s digital team. During her time at the company, Amanda has had the chance to work with a wide variety of clients and industries from technology to retail. Amanda has extensive digital account experience working on some of Edelman’s biggest integrated accounts such as Adobe doing work to create ful...

Today we’re speaking with Tyler Chou, The Creators Attorney. Tyler Chou, known as "The Creators Attorney," articulates her life’s calling to protect and support creators. From a 15-year career as an entertainment and transactional attorney in Hollywood to founding Tyler Chou Law for Creators. This episode directly addresses YouTube creators, acknowledging their role in a movement for pos...

Today we’re speaking with Elizabete Ludborza of Kaveat. Head here and mention Jessy at WIIM to get a free trial. https://calendly.com/elizabete-ludborza/meet-kaveat?month=2024-01 Kaveat is an AI-powered contracting platform that simplifies and automates the contract lifecycle for media & entertainment companies, empowering businesses to efficiently process contracts and gain a competitive edge...

Today we’re speaking with Blagica Bottigliero of Zlato and Bottles Nation. Connect with her: Instagram: http://www.instagram.com/Blagica X: http://www.twitter.com/@Blagica Threads: https://www.threads.net/@blagica Blagica Bottigliero, is an Emmy-winning digital marketing expert with over 25 years of experience in the industry, beginning with her early work of helping Maytag transition online. Her...

Today we’re speaking with Georgina Whalen of One Medical. Connect with her: gwhalen@onemedical.com https://www.linkedin.com/in/georginawhalen/ Georgina brings over fifteen years of experience in the influencer marketing industry as an agency partner, tech strategist, startup consultant, and media maven, and now drives the influencer program at Amazon-owned One Medical. Having gotten her start as a...

Today we’re speaking with Cheyenne Brink of Brink Talent Management. Connect with her: https://www.linkedin.com/in/cheyennebrink https://www.instagram.com/brinkmgmt/ https://www.instagram.com/cheyvenuti/   Cheyenne Brink Venuti is the founder of Brink Talent, a boutique management company representing the next generation of digital creators. Cheyenne has been working with talent for nearly 10 year...

Today we’re speaking with Brooks Miller of Edelman. Connect with her: https://linkedin.com/in/brooksdennardmiller/ https://instagram.com/brooksied https://twitter.com/brooksied Brooks Miller has been working in the Influencer Marketing industry since 2015. Currently, she is the EVP of Influencer Marketing at Edelman, based in New York. Previous to Edelman, Brooks was at Twitter for 7.5 years, lead...

Today we’re speaking with Lindsay Pierce of Estate Five. Connect with her: Instagram: @lindsaypierce_, @estatefive LinkedIn: https://www.linkedin.com/company/estate-five-media/ Lindsay Pierce is a trailblazer in influencer marketing and management, redefining brand-to-talent relationships in an ever-changing industry. With a dynamic background that spans from revolutionizing Martha Stewart's media...

In this episode, we discuss the art of negotiating and the importance of approaching it with humanity. Whether you're swamped with work or finding it hard to connect with clients during ta busy Q4, join me as we discuss valuable insights on being a better negotiator. [05:39] Negotiating influencer brand partnerships. [08:07] Exclusivity and product categories. [11:44] Infusing humanity into ne...

Hey there, Wonderful listeners! I've got some exciting news to share! I'm beyond thrilled and wanted to express my happiness and excitement to all of you. Join me in this episode filled with joy, love, and a personal touch as I share this exciting chapter in my life. Thanks for being part of this journey with me! With no further a do here are 6 Suggestions on how to end the year right. [00...

In this podcast, the host Jessy Grossman interviews Dylan Huey and Julia Conoscenti of Reach. Reach is the first and only social media club that started at USC and is now part of over 50 universities around the country. But they're more than just social media. At Reach, they've created a community for content creators, digital marketers, influencers, actors, and anyone interested in entert...

In this podcast, I challenge the conventional term "networking," finding it outdated and anxiety-inducing. I propose alternatives like "community" or "partnerships" for a more positive vibe. I emphasize the significance of getting personal, sharing aspects of one's life to foster genuine connections. I advocate for a mindset shift towards asking how I can help the...

Today Jessy is sharing another update about her journey to motherhood. There are a lot of ups and downs but the hope is that if you are also on the journey, or decide to explore fertility treatments in the future, you feel less alone and more informed. Connect with her: http://www.instagram.com/jessygrossman Want to join WIIM's Membership? http://www.iamwiim.com/join Follow us on Instagram: ht...

Today we’re speaking with Gordon Glenister of Gordon Glenister Ltd. Connect with him through: https://www.instagram.com/gordon.glenister/ twitter.com/gordonglenister Or visit https://gordonglenister.com/ In this episode, Jessy introduces Gordon Glenister, an international influencer marketing expert and founder of the influencer division at the Branded Content Marketing Association. Gordon shares...

In this solo episode of the Women in Influencer Marketing Podcast, we discuss the importance of prioritizing personal branding and positioning oneself as a thought leader. Jessy shares how she started her journey as an influencer and how she overcomes her fear of video recording by sharing her thoughts and ideas through various platforms such as podcasts, social media, and speaking engagements. Tu...

In this episode of The WIIM Podcast, we tackle a common question: How to land a first job in influencer marketing? Here’s some advice and observations based on Jessy’s experience in the industry. Tune in to learn valuable tips on standing out as a candidate, marketing yourself effectively, and breaking into the creator economy. [01:14] Getting your first job. [06:05] Networking and career advancem...

During this week's episode, Jessy shares 9 little known facts about herself from fun-facts to personal shares. Connect with her: http://www.instagram.com/jessygrossman http://www.tiktok.com/@iamwiim Want to join WIIM? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim

Today we’re speaking with Samantha Merkin of FCB CHICAGO, Molly Tracy of VRAI DIGITAL, Aana Leech of Light Tricks, and Corinne Travis & Julian Greene of Flagship  Connect with them: Samantha Merkin https://www.instagram.com/samantha.merkin/ Molly Tracy https://www.instagram.com/vraidigital/ Corinne Travis https://www.instagram.com/corinne.travis Julian Greene https://www.instagram.com/juliangreene...

Today, we’re speaking with Lindsay Calabrese of The Arena Group. Connect with her: https://www.instagram.com/LindzeeeLee https://www.linkedin.com/in/lindsaycalabrese/ Lindsay is a seasoned influencer marketing professional with a decade of experience in the field. They have successfully led award-winning influencer marketing strategies and long-term creator programs for some of the world's lar...

Today we’re speaking with Caitlyn Kumi of Miss EmpowHer. Connect with her: TikTok: https://www.tiktok.com/@caitlynkumi LinkedIn: https://www.linkedin.com/in/caitlynkumi/ Instagram: https://www.instagram.com/caitlynkumi/ Article: essence.com/news/money-career/black-creators-nielsen   Caitlyn Kumi is an Associate Product Marketing Manager at Google and the Founder of Miss EmpowHer, a women empowerme...