Women in Influencer Marketing

Today you'll enjoy a piece written by Emily McDonagh of Youthforia and WIIM contributor. Connect with Emily via: https://www.linkedin.com/in/emily-jean-mcdonagh-b1856732/ http://www.instagram.com/emjmcdonagh Check out all of our upcoming events (always complimentary for members!) at http://www.iamwiim.com/events Want to join WIIM's Collective? http://www.iamwiim.com/join Join our Creator Only Priv...

Today we’re speaking with Megan Shuffleton of Squarespace. Megan is an influencer marketing specialist with experience in both agency and in-house settings, across multiple industries, with creators of all levels both in the US and internationally. She has spent over five years shaping overall strategy, building relationships with creators and managers, supporting internal cross-functional teams,...

Today we’re speaking with Dayna Trocki DeStefano of UNBLCD. Dayna has spent her decade-plus career working at the intersection of Product, Brand Strategy & Digital Media. She is the CEO & founder of unblcd, unblcd is a content, commerce, and collaboration platform for women change-makers, builders, and creators shaping a brighter, more equitable digital future with blockchain technology. She is al...

Today we’re speaking with Lindsey Heppner, Founder and CEO of VAMPPED. Lindsey has become a mogul in the social media marketing world. Through her creative initiatives and memorable moments, Lindsey has completely changed how influencers, social media and the overall culture is perceived. Her first business, ‘VAMPPED.’ specializes in curating one-of-a-kind events, strategic planning for brands in...

There was an interesting thread recently in our private Facebook group about people selling brand and agency emails to influencers. Did you know that if you search #brandemails on TikTok you’ll find a slew of viral videos that give away brand email addresses? You can find videos on YouTube about how to be an internet sleuth and track down the right contact. There are blog posts that suggest using...

Today we’re speaking with Shane Everitt of DEFI Entertainment. Shane Everitt (she/her) is the head of music business affairs / Web3 services at Defi Entertainment also known as DEFIENT. Shane co-manages the first ever virtual influencer and recording artist CHILLPILL. At only 21 years old, the California native is working to pave the path for artists, creators, labels, and all things entertainment...

Today we’re speaking with Lauren Schnipper of Jellysmack. Lauren Schnipper is the VP of Creator Business Development at Jellysmack where she leads M&A, investments and partnerships. A digital media executive and producer with over ten years of building and working within the Creator Economy. For the past several years she has focused her efforts on Creator monetization diversification. With stints...

She is an internationally acclaimed leading voice in wellness, highly sought after for her insights on 21st century yoga and intersectional identity. Today you'll hear from the one and only Jessamyn Stanley. Connect with her: https://www.instagram.com/mynameisjessamyn/ https://www.facebook.com/mynameisjessamyn/ https://twitter.com/JessamynStan https://www.youtube.com/channel/UCxJaVA4Tu6oQaHOppbt8q...

This week’s episode is about my personal branding story, some prejudice I admit to plus stick around if you’ve ever asked yourself “should I hire a content creator to be an influencer marketer?” To read the article and to share your comments on these topics, check out our LinkedIn Newsletter: https://www.linkedin.com/pulse/resumes-i-threw-away-jessy-grossman Want to join WIIM's Collective? http://...

Today I'm publishing a very raw episode minutes after ending a very unexpected phone call. The last couple of years have been a wild ride both professionally and personally and I open up about it a bit in today's episode. I appreciate all of your continued support of this podcast and our organization and hope you take something meaningful from this episode. If nothing else, please be kinder to tho...

Today we’re speaking with Lara von Linsowe-Wilson of Hunter PR! Connect with her: http://www.instagram.com/laravlw https://www.linkedin.com/in/laravlw/ Want to join WIIM's Collective? http://www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: http://...

Today I'm bringing you the top 5 ways to get creator payments sent and received on time. It's a hot topic and probably isn't going away soon. I can give you tips but the industry is primed for a big shift in this area. Comment on our instagram if you enjoyed this episode! http://www.instagram.com/iamwiim Want to read this story or share it? Check out our LinkedIn Newsletter and subscribe there too...

Today I'm bringing you the top 5 things I've learned this past year while recruiting influencer marketers. If you're looking for a new role in influencer marketing please fill out this survey to be considered for roles that I get: https://www.tribemonday.com/recruiting If you're hiring you can post on WIIM's job board or use Tribe Monday to recruit for you. Post a Job in WIIM: http://iamwiim.com/i...

Today we’re speaking with Sedge Beswick of Seen Connects. As one of the first in the UK to work within social media, Sedge forged her path with global brands before launching SEEN Connects: an award-winning, innovative influencer marketing agency. Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge h...

Believe it or not, influencers turn down partnerships all the time. Shocking, I know. Why would they turn down a big paycheck with an exciting brand? We're bringing you the top 10 reasons an influencer may turn down your brand partnership. Share your thoughts and subscribe to our new LinkedIn Newsletter: https://www.linkedin.com/feed/update/urn:li:ugcPost:6866022660887887872?updateEntityUrn=urn%3A...

Today I'm bringing you a down a dirty social media updates episode. We're talking Clubhouse, LinkedIn, Instagram, YouTube and TikTok. Want to join WIIM's Collective? http://www.iamwiim.com/become-a-member (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: http://www.fac...

Today we’re speaking with Courtney Canfield. She is a social media and influencer marketing professional with over a decade of experience working in the industry on both the brand side, the agency side, and now on the freelancer/consultant side. She is also a pet influencer, with over 300K total collective followers across her dog’s Facebook and Instagram pages. She started @Rambothepuppy’s Facebo...

This week we've got more big Instagram updates because there are so many of them! Also some YouTube news and Facebook's Re-Branding!? Enjoy the audio OR tune in on our YouTube channel where the video of this podcast is found. Hope you enjoy all of these updates! If you haven't already, go join WIIM's Collective for networking, community, mentorship, castings, jobs, and more! https://www.iamwiim.co...

This week we’re going over huge Instagram updates that you need to know about. We're talking Instagram Live updates, chat support and so much more. Were all of these updates on your radar? Are there others you've really enjoyed? Tell us about your experience with these Instagram updates on our YouTube channel (where the video of this podcast can be found!). WIIM's YouTube channel: https://www.yout...

Today we’re speaking with Ariadna Jacob, CEO of Influences. Ari went from successful entrepreneur to instantly cancelled after one scathing article in the New York Times by Taylor Lorenz. You can find the original article from the NYT here: https://www.nytimes.com/2020/08/14/style/influences-tiktok-management-brittany-broski.html A little over a year later she's suing both Lorenz and the New York...

Today we’re speaking with Cecilia Buisson of Believe Influence. Connect with her: cecilia@believe-influence.com https://www.linkedin.com/in/ceciliabuisson/ https://www.instagram.com/ceciliabuisson/ https://www.instagram.com/believeinfluence/ Want to join WIIM's Collective? www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first mo...

Today we’re speaking with Kate Durkin, Strategic Consultant - Influencer & Digital Marketing, Brand Partnerships, Managed Services. Connect with her: https://www.instagram.com/kate8478/ https://www.linkedin.com/in/kate-durkin-2936193/ Want to join WIIM's Collective? https://www.iamwiim.com/become-a-member (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or y...

Today we’re speaking with Meredith Jacobson of We Are Boosters. Meredith is an Influencer Marketing Strategist who specializes in brand partnerships and influencer casting. She advises brands and agencies on how to optimize their influencer programs, and is also the Founder of We Are Boosters, a community of freelance influencer marketing professionals. Connect with her: https://www.linkedin.com/i...

Today we’re recapping the biggest news stories in influencer marketing and social media that you should know about. Articles mentioned in this episode are linked below. Want to join WIIM's Collective? www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Grou...

Today we’re recapping the biggest news stories in influencer marketing and social media that you should know about. Articles mentioned in this episode are linked below. Want to join WIIM's Collective? www.iamwiim.com/become-a-member (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Fa...