Woman Owned: The Growth Podcast for Women Entrepreneurs

Are you holding onto capital too tightly in your business? What if your reluctance to deploy resources is quietly slowing your growth and limiting your ability to scale?   In this episode, Eleanor explores the hidden cost of capital conservatism and why capital isn't just money - it's a verb that needs to be put into action to create real leverage. She breaks down the difference between hoarding r...

Have you ever felt like your business is growing, but somehow the quality, profitability, or true value seems to be slipping? What if the secret to sustainable growth isn't adding more, but knowing what to subtract?   In this episode, Eleanor dives into the subtle but powerful difference between expansion and curation, and why focusing on what to let go of is the key to building an enterprise that...

Are you building the business you truly intend, or just a version of success shaped by inherited expectations?    Many women founders step into entrepreneurship with immense capability, only to find themselves trapped by patterns of ambition absorbed from corporate culture or societal norms. The result? A relentless pursuit of growth that drains freedom, energy, and focus, without creating the opt...

How does a founder turn an idea into a billion-dollar business without burning out or losing control? What separates leaders who create lasting enterprise value from those who plateau despite working hard?   Liz Elting, Founder and CEO of The Elizabeth Elting Foundation, is a New York-based entrepreneur, business leader, bestselling author, linguaphile, philanthropist, feminist, and mother. She is...

Have you ever wondered why some founders can have undeniable authority and skill, yet still struggle to translate that into real wealth for themselves? What if the gap isn't about effort, expertise, or even pricing… but about the architecture of the business itself?   In this episode, Eleanor dives into the concept of seven-figure authority paired with six-figure monetization architecture. She bre...

What if the reason your business feels harder than it should isn't because you need more clients, more marketing, or more discipline, but because you are operating far below your natural altitude?   Many highly capable women founders have built businesses that look successful on paper, yet still feel exhausting to run. The question is: are you tolerating a market position that is two or three leve...

What happens when brilliant women founders keep getting sorted into the "cheap pile" despite delivering exceptional work? Why are experienced operators with strong reputations suddenly being compared on price, pressured to justify their fees, and working harder than ever to maintain growth?   In this episode, Eleanor breaks down what she calls The Great Re-Sort, the market shift that is quietly di...

Did you know that if women-led businesses earned revenue on par with those led by men, we could see a $10.2 trillion economic boost in the U.S. alone? This is the $10.2 trillion question, and it's one that's been studied by the OECD and other organizations for years. But what's holding us back?   This episode dives into the WIN Challenge, a $60 million initiative designed to tackle structural barr...

What actually gets a company from early traction to $10M ARR and beyond? Is it better systems, more capital, stronger operations… or is there something deeper that creates the compounding force behind real scale?   In this episode, Eleanor sits down with the founder and CEO of Play Money, Cheryl Kellond, to unpack the real architecture behind scaling. Cheryl shares the behind-the-scenes realities...

You're disciplined, consistent, and executing all the right strategies… so why does your business still feel heavier than it should? Why does growth feel slower, more exhausting, and still deeply dependent on you? If you've ever wondered why doing everything "right" isn't creating the kind of business value you expected, this episode will fundamentally change how you think about growth.   In this...

You're organized, disciplined, and deeply committed to your business… so why does it still feel like things aren't moving the way they should? Why do priorities shift, decisions stall, and momentum come and go?   In this episode, Eleanor breaks down the difference between self-accountability and structural accountability, and why most women-led businesses are relying on the wrong one. If you've ev...

Are you focusing solely on revenue growth but still feel like something's missing in your business? Revenue growth feels great in the short term, but does it always lead to the long-term success you're aiming for? It's important to ask yourself whether the decisions you're making today are truly setting your business up for sustained success or just paying the bills for now.   In this episode, Ele...

As a founder, you've likely experienced the frustration of putting in endless hours of work, pushing your growth mindset, and working with the best coaches, only to feel like your business isn't changing.   So, what's missing? If you've optimized yourself but neglected the structure of your business, you might be missing the key ingredient for growth: the right business architecture.   In today's...

Why does revenue feel inconsistent, even when your business is growing? Many women founders assume more sales will solve the problem, but what if the issue isn't volume, but the type of revenue being generated? When income constantly resets instead of building on itself, it creates pressure, unpredictability, and a cycle that's difficult to break.   In this episode, Eleanor explores the critical d...

Are you making smart, responsible decisions in your business right now… or quietly increasing your risk without realizing it?   In this episode, Eleanor breaks down what's really happening beneath the surface as market volatility rises and client behavior shifts. She introduces two distinct leadership postures: growth and protection, and explains why so many CEOs are unconsciously slipping into pr...

What's the real cost of unmade decisions in your business? For Eleanor, the price tag was $675,000 in just 12 months.   In this episode, she reveals the two key decisions she delayed and the dramatic consequences of that deferral. It's easy to think that postponing decisions is neutral, but Eleanor's experience proves otherwise. Deferred decisions don't just linger quietly; they accumulate, causin...

There is a stage of business growth where things can look successful from the outside and feel chaotic on the inside. Revenue is real. Clients are real. The team may even be growing. But nothing quite compounds. Every quarter feels like starting over, every hire feels like a gamble, and too many decisions still rely on instinct because there is no real operating system underneath the business.   I...

There's a moment most growing businesses hit where everything that once worked starts to feel like it's working against you. The systems that helped you scale. The team structures that once felt efficient. Even the way you organize your week.   What many leaders interpret as a people problem or sometimes a personal leadership failure is often something else entirely: a structural mismatch between...

If you want to grow a powerful company, you need powerful thinking, and books are one of the fastest ways to access it.   In this episode, Eleanor shares the seven business books that have most shaped her leadership, decision-making, and ability to scale into the top 1% of women entrepreneurs globally. These are not trendy titles or surface-level reads. They are foundational works that influenced...

If the CEO job description was boiled down to one question, it would be this: what do we work on next?   Most women entrepreneurs don't struggle because they aren't working hard enough. They struggle because they're working on the wrong thing. Here's the truth: businesses don't rise to the level of their potential. They shrink to the level of their constraints. Growth isn't about adding more marke...

Are you growing your revenue but still feel broke at the end of the month?   Many women entrepreneurs face this problem without realizing that the issue lies not in the revenue, but in the lack of a solid financial structure. In this episode, Eleanor breaks down the Margin Stack: a framework she uses to analyze the health of her business.   If you've ever found yourself asking, "Why does leadershi...

If your company is objectively successful but leadership feels heavier, more personal, and more draining than you expected, you're not imagining it. For many women founders running businesses in the one to ten million dollar range, leadership strain shows up right as things start working.   This week, Eleanor is joined by Lia Garvin, a workplace expert who has led and advised teams inside some of...

If you're generating strong revenue but still feel one bad month away from panic, the issue isn't how much money you're making - it's the absence of a revenue system.   Revenue is an outcome, not an asset, and when a business lacks infrastructure, the founder becomes the system, absorbing all the volatility, pressure, and risk. This week, Eleanor explains why chasing sales without building structu...

You can be running a successful business and still feel exposed. Revenue is coming in, clients are smart, demand is real, and yet, cash flow feels tighter than it should, decisions feel heavier than expected, and the business itself feels fragile.   In this conversation, Eleanor is joined by Julia Taylor, CEO and founder of GeekPack, a company that operates at the intersection of entrepreneurship...

Many women in leadership positions find themselves exhausted, overwhelmed, and wondering why they can't seem to get ahead despite working harder than everyone around them.   In this episode, Eleanor sits down with Emily Feairs, co-founder of Our Time to Lead and high-impact leadership coach, to break down what power actually is and why so many high-achieving women struggle to claim it. Emily spent...