Woman Owned: The Growth Podcast for Women Entrepreneurs

"I hate selling." If you've ever thought this, you're not alone. But here's what's surprising: Eleanor hears this most often from women who are already successful - women with strong reputations, loyal clients, and thriving referral networks.   If hating sales were simply about fear or lack of confidence, wouldn't it get easier as you became more established? The reality is that for many women, th...

Can you pull up a spreadsheet right now showing the documented ROI on every business program you invested in last year?   The measurable revenue increase? The proven time savings? The concrete systems installed? If you're like most women entrepreneurs, you can't. Not because you're not brilliant. Not because the programs weren't valuable. But because the business education industry has trained us...

What an extraordinary, full, rich year 2025 has been!   As we close out this remarkable year, Eleanor is here to share her best moments from the Woman Owned podcast. This isn't just another year-end recap. It's a masterclass in professionalizing women's entrepreneurship while building a business that nourishes you as much as it nourishes your bottom line.   This week's best-of episode pulls togeth...

Have you ever noticed that the more successful your business becomes, the less time you seem to have? It's one of entrepreneurship's cruelest ironies.   You started your business for freedom and flexibility, but now you're drowning in complexity, endless meetings, and a never-ending to-do list. The truth is, when you scale your company, you scale everything - including the chaos. But what if you c...

Most entrepreneurs create content hoping it will somehow translate to sales… but hope isn't a strategy. Here's the thing: your audience wants to support you. They're literally asking for ways to go deeper with your content. The problem is, you're not making it easy enough for them to take the next step.   Terri Cole is a licensed psychotherapist, relationship & empowerment expert, podcast host, an...

Eleanor is training for the Grand Canyon rim-to-rim this May: a legendary hike that's 25 miles, 11,000 feet of elevation change, all in one day. But here's the thing: she's not doing this simply because she loves to hike. She's doing it because her business cannot afford anything less than a well-rested, deeply recovered CEO.   This week, Eleanor is sharing why she's creating her body like a busin...

Are you secretly wondering if you're the bottleneck in your business? If you're hovering around the $250K-$500K mark and feeling overwhelmed, here's some good news: it's not you. You just don't have the infrastructure yet.   One of the most misunderstood - yet most catalytic - hires that creates that infrastructure is an executive assistant. This week, Eleanor is joined by time management expert a...

Have you ever felt like, despite all the coaching, the mindset work, and strategy sessions, you're still the bottleneck in your business?   After training more than 25,000 women entrepreneurs and gathering over 100,000 data points on how women lead, make decisions, and scale their businesses, Eleanor discovered something that might surprise you: most women founders don't need more advice. They nee...

What if brands paid you to bring leads into your business? Does that sound way too good to be true?   This is exactly what CEO of Boss Project, Abagail Pumphrey, has been doing: generating tens of thousands of qualified leads through co-branded partnerships where she gets paid to create experiences that convert. And in this episode, she shares the exact strategies that helped her build Boss Projec...

Are your deals taking longer to close lately? Economic uncertainty has created a perfect storm for B2B sellers. Deals that closed easily last year now stall indefinitely, buyers ghost after months of relationship building, and budget conversations end with requests for huge discounts.   The good news is that you're not doing anything wrong. However, the frustrating reality is that this pattern is...

Do you feel the pressure to scale your business at lightning speed? Like if you're not doubling your revenue every year or building a massive team, you're somehow falling behind?   In this episode, Eleanor sits down with online Pilates and health instructor, Jessica Valant, to explore her intentional approach to building a lean business. After experiencing burnout from managing a team of 19 in her...

Revenue looks great on paper, but you still feel broke. This disconnect between what the numbers show and what your bank account reflects is one of the most frustrating experiences for women entrepreneurs. You're working harder than ever, your sales are growing, yet somehow there's never enough left over to feel truly secure or to invest in the things that would actually move your business forward...

What if the most powerful marketing strategy for your business isn't happening on social media, but in small rooms with 25-50 people?   This week, Eleanor is joined by CEO and co-founder of The Social Snippet, Kristina Bartold-Sorgota, who built a 7-figure agency with over 80 active clients using an unexpected approach: small, intimate events. She's mastered the art of building relationships first...

There's scaling advice, and then there's feminist scaling advice. And here's the truth: these two things are actually quite different.   If you've ever received business advice that felt off, like it wasn't accounting for your full experience as a woman leader, there's a reason for that. In this week's episode, Eleanor is pulling back the curtain on why traditional scaling advice often falls short...

Ever feel like you're stuck on the content creation hamster wheel? Posting. Scrolling. Posting again. Meanwhile, your ideal clients are right there in the real world, asking for exactly what you offer.   That's what happened to Lily Shepard, founder of Body Intelligence Academy and a former professional dancer who now helps leaders and CEOs become more grounded and embodied through movement. She w...

Your business plateaus not because you lack marketing skills or sales expertise, but because you're operating with beliefs that worked perfectly when you were smaller.     The strategies that got you to six figures are the exact ones keeping you from seven figures and beyond. Every entrepreneur faces this invisible ceiling where working harder stops producing better results. And as someone who's b...

What if a single talk could generate 90% of your business leads, create passive income for years, establish you as the go-to expert in your field, and help you build an unshakeable personal brand? Sound too good to be true?   Ashley Stahl's journey from national security to founding Wise Whisper Agency reveals how speaking can be the most powerful personal brand-building tool available today. Afte...

Are you worried that the coaching industry is too crowded to succeed in?   The coaching industry has exploded from 71,000 certified coaches in 2019 to over 167,000 today - a 130% increase that's got everyone wondering if the market is completely oversaturated.    Tune in this week as Eleanor breaks down the real data behind the coaching and consulting boom, and more importantly, what this maturati...

Ever look at your sales conversion rate and wish it were higher? Most business owners feel the same way, and it's often because they're stuck in a cycle of confusion and indecision. But what if there was a way to break free and achieve a freakishly high conversion rate?   This week, Eleanor breaks down the psychology behind freakishly high sales conversion and shows you exactly how to build a busi...

Are you really focused on the tasks that make you money? Most founders and entrepreneurs only have a couple of core activities that actually drive revenue. So, if you were asked to name them right now, could you?   In this episode, we're getting real about what Eleanor calls "$10,000 tasks" - the specific, high-value activities that bring in the cash. It's easy to get bogged down with busy work th...

Building a 7-figure fitness empire with 2,000 active clients and 342,000 followers without spending a dime on ads sounds impossible in today's digital landscape. Yet Kirsten Mark did exactly that, transforming from a teen mom at 16 to CEO of the Women Who Win through pure organic growth and radical authenticity.   Tune in this week to hear how Kirsten built sustainable systems that serve thousands...

Most women entrepreneurs are running marathons in their businesses - constantly pushing forward but feeling like they're going nowhere fast. The exhaustion comes not from working too hard, but from working without focus.   Sprint-style execution completely flips the script on traditional business planning. Instead of spreading your energy across endless priorities, you choose one area where you're...

When you're depleted, exhausted, and running on empty, your business suffers. So, what if the key to scaling your business wasn't working harder, but working smarter with data?     Functional Medicine Practitioner, Functional Diagnostic Nutrition Practitioner, Certified Personal Trainer, and Women's Health Coach Michele Scarlet discovered this firsthand when she realized she was what she now calls...

Are you feeling trapped by the pressure to become a social media marketing expert just to grow your business?   Social media marketing has become so dominant that many entrepreneurs automatically assume it's the only path to selling group programs and scaled services. But after hosting a leadership retreat where 70% of her clients shared strategies that generated over $100,000 each without touchin...

When businesses hit a growth ceiling, the instinct is often to throw more marketing dollars at the problem or chase the latest trend. The real question isn't whether you need to change. It's whether you'll make decisions based on data or desperation.   Co-founder of Learn Grant Writing, best-selling author, and Alaskan adventuress Meredith Noble faced this exact crossroads in December 2020 when he...