WNY Entrepreneurs Unleashed

What if the biggest barrier to your business growth isn’t your product, your pricing, or your people but your lack of strategy? In this episode of WNY Entrepreneurs Unleashed, Seth Greene interviews Rachel Present, Fractional CMO, who has led marketing strategy at startups and global corporations alike, from early-stage tech ventures in Tel Aviv to multinational firms like Thales and Next Insuranc...

A brand-new tax law just rewrote R&D, GILTI, and FDII: here’s how to avoid surprises in your effective tax rate and cash flow.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene interviews Katie Salisbury, Senior Tax Manager for Withum, in Buffalo, New York, who traces her path from Freed Maxick to Withum, then breaks down the newest law’s impact on R&D expensing, options for handling u...

Discover the keys to building lasting wealth, developing retirement strategies that truly work, and implementing financial plans with confidence.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene interviews Doug Parker, CFP, Senior Vice President and Shareholder of Sage Rutty & Company. Doug has over thirty years of experience helping clients grow their wealth through disciplined finan...

Discover how one real estate leader turned personal frustration into a thriving team that thrives on visibility, relationships, and intentional growth.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Enas Latif, founder of the Enas Latif Sales Team, who shares her inspiring journey from being a first-time homebuyer struggling with the process to leading a successful multi...

From purchasing a family business to leading successful mergers, this episode dives into an entrepreneur's journey of growth, challenges, and the lessons learned along the way.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Amy Castronova, President of Leadership Alchemy, who began her entrepreneurial journey by purchasing a family business while still in college, a deci...

ADHD doesn't need to hinder entrepreneurial success. Discover how to harness your unique strengths and transform chaos into opportunity.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Skye Waterson, an ADHD strategist and founder of Unconventional Organisation. Skye specializes in helping entrepreneurs, executives, and business owners embrace their ADHD strengths, such a...

Episode Summary: Tom Larsen's journey into the insurance industry began when a high school friend offered him a commission-based opportunity, marking a significant shift from his previous career in the restaurant and bar sector. Despite facing initial financial hurdles, Larsen's unwavering commitment to prioritizing client care over personal gain has guided his success and culminated in the establ...

What do playing pro basketball, serving in the White House during Watergate, and leading billion-dollar companies have in common? Warren Rustand reveals the timeless principles that shaped his extraordinary life—and how you can apply them too.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Warren Rustand—former White House Appointments Secretary under President Gerald Fo...

What is the importance of clarity in marketing messaging for SEO? Mariah Liszewski is a renowned SEO strategist and educator who has made significant strides in helping business owners amplify their visibility on Google. Recognized by leading platforms such as Entrepreneur and Forbes, Mariah merges her expertise with an educational approach to empower entrepreneurs with cost-effective, transferabl...

Michael Anderson is the founder of MJ Capital Resources, where he excels in helping business owners and property investors secure optimal mortgage solutions for commercial properties. With a strong background in the banking industry, Michael leverages his extensive network and industry expertise to offer tailored solutions, navigating the challenges of a fluctuating commercial lending market to st...

Tom Larsen's journey into the insurance industry began when a high school friend offered him a commission-based opportunity, marking a significant shift from his previous career in the restaurant and bar sector. Despite facing initial financial hurdles, Larsen's unwavering commitment to prioritizing client care over personal gain has guided his success and culminated in the establishment of his ow...

Tom Cullen, a seasoned entrepreneur with a varied background in trading and business, began his career navigating significant market shifts and the move to electronic trading on the options exchange floor in Chicago. His entrepreneurial journey, shaped by his experiences and evolution as a business owner, places great emphasis on the simplification of processes and the implementation of incrementa...

Brian Brault is a respected entrepreneur, leadership trainer, and corporate retreat facilitator, having headed a successful company to the Inc. 500 list, managed a team of 300 employees, and served as global chairperson of the Entrepreneurs' Organization. Having started his entrepreneurial journey from a young age, Brault's views on entrepreneurship emphasize self-discovery, growth, and purpose. H...

Nicolle Overkamp, an accomplished MBA, CHFC, and CDFA, is renowned for her significant contributions towards empowering women in finance. As the author of "Certified Money Bitch", Overkamp strongly advocates for women to seize control of their financial destinies, stemming from her leadership as the president of Wilcox Financial Group. Her perspective on empowering women in finance is deeply roote...

Justin Francisco's entrepreneurial journey is an inspiring tale of transformation and growth, beginning from his roots in computer programming and evolving through his passion for sales and people-oriented roles. His first successful venture, the League of Rochester, showcased his marketing and event organization skills and laid the groundwork for his current enterprise, Up Sender Email Management...

Trevor Buccieri embarked on his entrepreneurial journey after feeling constrained by the limitations of his teaching career, inspired by his father's entrepreneurial spirit. Despite facing significant financial challenges, Trevor avoided bankruptcy thanks to government relief and the invaluable support from various entrepreneurial forums. His dedication to continuous learning and wellness habits h...

David Searns grew up deeply embedded in an entrepreneurial ecosystem, with his family's business endeavors shaping his early years and career trajectory. Having played a pivotal role in computerizing his parents' temporary staffing company during his high school years, he later contributed significantly as the director of marketing for a staffing service in western New York, experiences that solid...

Martin Vidal, the founder and CEO of Trusted Nurse Staffing, has championed a unique, personalized approach to healthcare staffing since co-founding the company in May 2008. With a firm belief that consistency and perseverance are essential for business success, Vidal has navigated significant challenges, including a recession and his business partner's illness, by focusing on strong client and nu...

Stas Balanevsky, a dedicated EOS Implementer with extensive experience in launching and growing businesses, particularly in the medical products industry and internet traffic companies, emphasizes the critical role of the Entrepreneurial Operating System (EOS) in achieving business success. Stas, who has demonstrated remarkable resilience and adaptability throughout his career, believes that entre...

Tricia Marsherall is a dedicated entrepreneur and the driving force behind Marshall Partners, a business she has skillfully navigated to success. Reflecting on her entrepreneurial journey, Tricia emphasizes a blend of personal and professional fulfillment, valuing the balance between growing her business and spending quality time with her family. Her strategic investment in relationships, professi...

Seth Greene is a serial entrepreneur and the founder, president, and CEO of Market Domination, recognized as the foremost expert in the United States on scaling businesses through strategic joint ventures. Greene advocates for a performance-based compensation system, transitioning from flat fees to percentage-based revenue models to maximize revenue and align incentives with clients. His innovativ...

Pat and Bridget Ryan, seasoned restaurateurs, bring a unique blend of expertise and adaptability to the ever-evolving restaurant industry. Pat, originally an accounting student who worked his way up from a part-time server to a restaurant owner, emphasizes the importance of a business-centric approach and the challenges of staff retention and fluctuating costs. Bridget, leveraging her background a...

Jim Kuryak, a dedicated member of the Entrepreneurs Organization (EO), brings a wealth of experience and a unique perspective to the forum he shares with his mate David Searns. Having transitioned from a client-facing role to the CEO of his insurance company, Jim has skillfully managed the shift in mindset required to oversee business operations and cultivate a positive company culture. He believe...

Michael Tasner is a seasoned entrepreneur who began his own website development business at the tender age of 15, financing his higher education endeavors and eventually ascending to the position of a Chief Marketing Officer. Tasner's perspective on early entrepreneurship underscores the significance of calculated risks and an emphasis on controlling the controllable variables. His early experienc...

Tom McManus is a seasoned CEO at Kegworks who has garnered extensive experience in negotiating the balance between strategic priorities and day-to-day tasks. His perspective, shaped by the effective use of the Entrepreneurial Operating System (EOS) to set and implement goals, leans towards the importance of maintaining equilibrium between strategic and operational aspects within a company. His exp...