Carlos Alvarez
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Author
Carlos Alvarez
Category
Podcast website
Latest episode
Jul 9, 2025
Where to listen?
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Episodes
#330-Launching a Print-On-Demand Business in 2023: The Shopify vs. Etsy Showdown 04.09.2023 55:59
Join us in this exciting episode as we delve into the world of Print-on-Demand business, featuring our esteemed guest, Kerry Egeler who has sold over 20,000 t-shirts and apparel products, made shirts for celebrities, and started and grown multiple successful online businesses. If you ever considered venturing into the world of e-commerce and wanted to explore the Print-on-Demand industry, this...
#329-Top 3 Favorite Books and Why Mini Series - PART 7 30.08.2023 16:14
A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. So, here...
#328-From 25% to 0%: The Power of the Right Tariff Code with Honu Worldwide 28.08.2023 1:35:18
In this episode we have a second timer on the show, Afolabi Oyerokun, co-founder of Honu Worldwide, a global trade consulting firm. Afolabi discusses the importance of understanding and using the right tariff codes in international trade. Afolabi explains that tariff codes, numerical codes used to classify products for import and export purposes where codes identify specific category and prod...
#327-E-commerce Accounting Demystified: Expert Advice with Amanda Adams 23.08.2023 42:23
In this podcast episode, our guest Amanda Adams, expert accountant and expert in e-commerce accounting, discussed the commonly misunderstood and often overlooked aspects of accounting in the e-commerce industry. She breaks down the key accounting concepts and provides helpful tips for e-commerce business owners to streamline their financial processes. Amanda begins by explaining the importance...
#326-Unlocking the Potential of Entrepreneurs: The Carbon6 Edge with Justin Cobb 21.08.2023 51:47
In this episode, I had the honor to have Justin Cobb, the CEO and founder of Carbon6 to delve into the topic of unlocking the potential of entrepreneurs. Carbon6 having a vision to build a community to support e-commerce sellers, removing the barriers to selling online, Justin shares his insights and experiences in the world on entrepreneurship and maximizing success. You'll be inspired by how...
#325-From Startup to Market Dominance: Unleashing Success with Giovanni Dominguez Of Water Buffalo 16.08.2023 33:32
In this episode, we invited Giovanni Dominguez, an experienced entrepreneur with a strong background in the E-commerce industry, boasting six years of valuable expertise, a proud Co-founder of an innovative brand called Water Buffalo, specializing in Sports & Outdoors products that have successfully established a reputable presence in the market. Giovanni discusses the secrets behind unleashing...
#324-Freight Forwarding Secrets for Amazon Sellers: Unicargo's Founder Spills the Beans 14.08.2023 1:02:30
In this episode, we have the honor to have as guest, Refael Elbaz, Founder of Unicargo, freight forwarding company where he spills the beans on how to navigate the complex world of freight forwarding when selling in Amazon. Refael begins with explaining the importance of understanding the logistics of freight forwarding when selling on Amazon. He highlights the key factors sellers should consi...
#323-Affiliate Marketing Demystified: An Expert's Perspective with Greg Potapenko 09.08.2023 48:59
In this episode of Wizards of E-com podcast, I have the honor to interview Greg Potapenko, an expert Affiliate marketer and E=comm brand founder, to demystify the topic and provide insights into its workings. Greg begins by explaining that affiliate marketing essentially involves promoting other people's products or services and earning for resulting sales and leads in different kinds or processes...
#322-Unleash the Power of Influencers: Scale Your Amazon Brand on a Shoestring Budget with JoinBrands 07.08.2023 51:34
In this episode with Ian Sells, a serial entrepreneur who founded MillionDollarSellers.com (MDS), an elite Amazon community with over 600+ top sellers representing over $7 billion in 2022 Amazon sales. Most recently he co-founded JoinBrands.com, a marketplace for brands and content creators to connect, create content and promote products on TikTok, Instagram and Youtube. He shares valuable insight...
#321-Going Global with Amazon: Unlocking New Markets for Success with Michael Yanez 02.08.2023 29:39
In this episode, our guest Michael Yanez, a veteran of the Omni-Channel and is currently a consultant for Amazon agencies, shares valuable insights on how to go global with the platform and unlock new markets for success. He emphasizes the immense potential of expanding into international markets and provides practical strategies to get ready and accomplish this feat. Michael begins with explain...
#320-Make Money Doing Product Reviews in the Amazon Influencer Program with Deanne Gustafson 31.07.2023 1:02:55
In this episode, Deanne Gustafson joins as a guest to discuss an interesting topic: Making money through product reviews in Amazon Influencer Program. Deanne is a former TV news reporter/anchor who now works full-time from home doing product review videos on Amazon as part of their influencer program. Deanne also works with brands and businesses as on-camera talent to create UGC content, reels, sc...
#319-From Dream to Reality - Launching Your Private Label Brand in 2023 - Expert Tips 26.07.2023 19:46
This episode is a compilation of expert's advice from our previous guests about launching your private label and they have provided valuable insight for those looking to enter the market this 2023. So sit back, relax and enjoy. In This Episode: [00:40] Word of advice from previous guests. [03:05] Common mistakes of a newbie. [05:05] What you wish when you were starting. [06:45] Things that are h...
#318-TOS Compliant Creative Upselling to Amazon Customers Based on Past Purchases with Usko 24.07.2023 37:20
In this episode, our guest Juha Mikkola of Usko talks about a fascinating topic: Usko App, a promising and intriguing platform, a TOS compliant creative upselling to Amazon customers based on their past purchases. Juha began by explaining how Usko App stemmed to this from a goal to leverage customer data to maximize sales. Recognizing that Amazon's TOS often limits sellers' ability to directly...
#317-Beyond PPC: Elevate Your Amazon Game with SEO Strategies with Michael Erickson Facchin [The PPC Den Podcast] 19.07.2023 57:36
In this episode, the host of The PPC Den, Michael Erickson Facchin and I delve into the topic of elevating Amazon game with SEO strategies, focusing on the importance of going beyond PPC advertising. The episode begins with a brief introduction to the concept of PPC and the difference of keyword search in SEO and PPC. The conversation then delves into various SEO scenarios, techniques and best p...
#316-How to Stop Most Amazon Returns & Negative Reviews Dead in their Tracks 17.07.2023 35:20
In this episode, Joe Abitbol discusses effective strategies to prevent Amazon returns and negative reviews. Stop costly negative reviews,crisis prevention, dealing with the negative impact of bad reviews are few of the important things Joe tackles and highlights what his platform does. We discussed deeply into the integration process of the platform to other sites other than Amazon and how Onsi...
#315-Email Marketing Mastery - Pro Tips for Success with Toni Herrbach 12.07.2023 47:19
In this podcast episode on Email Marketing Mastery, our guest Toni Herrbach shares some valuable pro tips for achieving success in email marketing. Toni is an email marketing strategist, connector, consultant, speaker, and writer. She's passionate about helping companies develop creative strategies to increase brand awareness and drive sales. One of the key points discussed is the importance of...
#314-10 Tried & True Selling Techniques for Commercials with DRTV Expert Jordan Pine 10.07.2023 59:11
In this episode, we have a soldier, journalist and marketer, a good friend of mine, DRTV expert, Jordan Pine who dives deep into tried and true selling techniques for commercials. The discussion specifically focuses on Direct Response Television (DRTV), where Jordan shares his insights and strategies to succeed in this advertising medium. Jordan elaborates on the concept of DRTV and how it differs...
#313-Leadership Secrets - Hustling for Success with Dustin McClone 05.07.2023 38:01
In this episode, I get the chance to speak with Dustin McClone, the Co-Hosts The Hustle Nation Podcast, president & CEO of McClone Insurance, speaker, entrepreneur, husband, father of two, community leader, director, and coach. Throughout the discussion, we delve into the secrets and strategies behind effective leadership. Dustin begins by emphasizing the significance of self-awareness as the ke...
#312-The Xero Shoes Success Story: A Second Chapter with Steven Sashen 03.07.2023 52:34
In this podcast episode, the guest, Steven Sashen, the co-founder of Xeroshoes, shares the incredible success story of his company and how they effectively navigated the challenges posed by the COVID-19 pandemic. Steven discusses the strategies and measures they implemented to not just survive but thrive during this difficult time. He emphasizes that their resilience and ability to adapt were key...
#311-Top 3 Favorite Books and Why Mini Series - PART 6 28.06.2023 17:29
A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there's so many things you could pick up reading a book like learning from someone else's mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. So, here is...
#310-Group Sourcing Trip: Unveiling New Treasures at the Canton Fair 26.06.2023 33:43
In the podcast, returning guest and a friend, Gabe Cossio shares valuable insights and details about the upcoming Canton Fair in China. He highlights the significance of attending the fair and gives a general overview of what to expect during the trip. Gabe emphasizes the incredible opportunity to connect with global suppliers and buyers, promoting business growth. During the discussion, he shar...
#309-From Startup to Sale - The Ultimate Guide with Yael Cabilly - Part 2 21.06.2023 33:37
In this episode, we dive deep into selling your Amazon business with expert Yael Cabilly, Yael is a co-founder of Fortunet, a leading investment banking firm focusing on the sale of premium e-commerce businesses. Her firm represents thousands of sellers worldwide, and helps them with suspended listings/accounts, as well as trademark, copyright, and patent protection and enforcement. This second...
#308-The Power of POV: A Deep Dive into WTI's Unique Approach to Product Reviews 19.06.2023 41:59
In this podcast episode,our guest today, Mathew Burns of WTI discussed the company's unique approach to product reviews with videos and how powerful POV videos can help increase consumer engagement and trust with content created through video reviews and livestream shows. Mathew also emphasized the importance of having high quality contents that are authentic and unbiased that produces sales on...
#307-INFORM Consumers Act - What Every Seller Must Know to Prevent Account Deactivation with Chris McCabe 14.06.2023 27:24
In this episode, my second timer guest Chris McCabe discusses the latest Amazon INFORM Consumers Act and what it means for both consumers and sellers. The act is introduced as a way to protect consumers from counterfeit products and fake reviews on Amazon as explained by Chris but he goes on to speak on to detail the key aspects of the act such as transparency of sellers. Chris will enlighten us a...
#306-Cracking the Code: Josh Hadley's 7-Step Hiring Process Revealed 12.06.2023 1:00:24
In this episode, Josh Hadley shared his 7-step hiring process to help successfully hire the most qualified and right people to your company. The episode tackles a comprehensive step by step procedure from the first step, which is to identify the right position and invite 1000 applicants down to step 7, the 1-on1 interview. Josh emphasizes that this process ensures that you hire the right fit fo...
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