Carlos Alvarez
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Author
Carlos Alvarez
Category
Podcast website
Latest episode
Jul 9, 2025
Where to listen?
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Episodes
#356 - 10 Ways to Guarantee You Fail on Amazon in 2024 08.01.2024 26:28
In this episode, we explore the dynamic landscape of selling on Amazon and unveil the ten mistakes that could lead to failure for sellers in 2024. The podcast delves into the evolving Amazon space and provides valuable insights to help sellers thrive and hit their goals in the Amazon marketplace this new year. The episode kicks off with an inspiration of the episode topic and its significance in t...
#355 - Goal Setting, Myth Busting, and My Goal Setting Strategies 01.01.2024 20:56
In this thought-provoking podcast episode and in time for this new year, 2024, We will delve into the significance of goal setting and provide valuable insights on how to ensure your goals are not mere dreams, but successful realities. I'm discussing the paramount importance of setting goals in various aspects of your life. We will explore how defining your goals and writing them can fuel motiva...
#354-TikTok Strategies for Amazon Sellers 25.12.2023 48:23
In this podcast episode, we have the honor to have Paul Harvey, an expert in TikTok shop, to discuss TikTok strategies for sellers on the platform. The conversation offers valuable insights and tips for sellers who are looking to tap into the massive audience and potential that TikTok offers. The discussion highlights the need to learn how to navigate by doing ads on TikTok. Paul recommends that...
#353-Should You start a Faceless Youtube Channel 18.12.2023 36:25
In this podcast episode, we are joined by Samer for the 2nd time on the show and an expert in the world of YouTube, specifically faceless channels. Samer is here to provide a more comprehensive backstory behind as well as why he still recommends Faceless YouTube channels while also shedding light on the dark side of this phenomenon. While Faceless YouTube Channels can be incredibly entertaining...
#352-Unlocking Private Label Success: Mastering the TTH Method for Amazon Domination 11.12.2023 15:56
Today is a solo episode once again and the topic is something I Am excited to share to everyone where I Am applying what I Am also learning from a mentor. Since I find this method an immense success, I'd like to share this valuable insight and strategy to help everyone unlock the potential of this method. So listen in and be equipped with practical strategy and actionable methods to help you scale...
#351-Amazon Influencer Program Updates, Time Sensitive Opportunities, & 3 Ways To Get Free Products to Review 04.12.2023 23:28
In this episode, we dive into the latest updates on the Amazon Influencer Program, discussing key changes and time-sensitive opportunities for influencers and non-AIP users yet. We explore how influencers can leverage these updates to maximize their impact and boost their presence on the platform. Additionally, I share three effective strategies for influencers to receive free products for review,...
#350-I Intentionally Sent the Wrong Item to my Amazon Buyers 27.11.2023 28:58
In this episode, I delved into a rather controversial topic: purposely sending the wrong item to my buyers. Exploring the motivations behind such a decision, I examined the surprising results and how they unexpectedly leveraged my then business. Intentionally sending the wrong items to my Amazon buyers, while seemingly unorthodox and while I do not suggest it to everybody, became a strategic mov...
#349-Takeaways from Private Label Manufacturers Association 20.11.2023 19:21
In this episode, I'm riding solo as I excitedly shared my recent visit to the (PLMA) Private Label Manufacturers Association conference and discussed what it is all about. The conference was a transformative experience as it opened my eyes to the dynamic world of food PL. One of the biggest takeaways from the conference was the appetite these manufacturers for PL sellers. In This Episode: [01:10...
#348-From Nostalgia to Now: The Pipsticks Subscription Success That's Sticking with Consumers 13.11.2023 35:59
In this podcast episode, we have Nathaniel Vazquez, the founder of Pipstick, a successful subscription-based sticker company. The conversation revolves around the reasons behind Pipstick's immense success, delving into the power of subscription and how it transitioned into a thriving brand today. The episode begins by exploring the significance of subscription in Pipstick's success. Nate explains...
(Farewell) Noemi Shares Amazon Updates & How to Stay in Touch 07.11.2023 14:38
Today I'm joined by my co-host Noemi Bolojan in a bitter sweet episode as we bid her farewell as a podcast host. She opened up about her decision to leave the show in pursuit of greater things. Noemi discusses her priorities and reflects on how being a part of the show has had a significant impact on her life in the past 2 and half years. As Noemi discusses her reasons for leaving, she also shar...
#347-YouTube for Amazon Sellers: Untapped Goldmine or Digital Dead End? 06.11.2023 38:20
In this podcast episode featuring Samer Itani, a YouTube and social media expert, with well over a decade of experience in social media & studying human behavior, he has unlocked the secrets to online success by converting viewers to leads. The focus of the podcast is on leveraging YouTube to benefit your brand. Samer shares a wealth of invaluable insights for Amazon sellers looking to enhance...
#346-How to 10x Your Content Marketing with AI in 20 Minutes (3 Steps) 30.10.2023 47:59
In this episode, I had the pleasure of hosting a content marketing expert, Jason Fleagle, who shared invaluable insights on how to 10x your content marketing efforts using AI in just 20 minutes, following a simple 3-step strategy. Jason Fleagle, a content marketing professional with a track record of using AI to boost content productivity and effectiveness. Jason summarizes the episode, highligh...
#343-Self-Manufacturing & Product Sourcing in the USA 23.10.2023 57:14
In this podcast episode, I had the honor to have as guest David Schomer of Firing The Man Podcast, an expert in self-manufacturing and product sourcing in the United States. The conversation delves into various aspects of the topic, shedding light on the benefits and challenges of starting self-manufacturing, as well as the advantages of sourcing products locally. David emphasizes the benefits...
#342-How to Launch Your Next Product On Kickstarter 16.10.2023 54:13
In this episode, we have Vance Lee, Ecom entrepreneur with 13 years background as a brand growth and marketing strategist. He has mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He's raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of a...
#341-The Entrepreneur's Odyssey Thriving Through Business Evolution 11.10.2023 45:23
In this podcast episode, we have the honor to have as guest, second-timer guest, Yoni Kozminski. Yoni is the Founding Partner at SouthCol and he is also the Founder and CEO of both MultiplyMii and Escala. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. On the other hand, Escala offers consulting services for e-commerce companies and...
#340-Accelerate Your Ecommerce Success Leveraging Ai with Manuel Suarez 09.10.2023 37:46
In this episode, we have a very special guest, a mentor and friend, Manuel Suarez, an expert in this area of e-commerce to delve into the topic of using AI to accelerate success in the e-commerce industry. Manuel shares very valuable insights and experiences in leveraging AI to enhance various aspects of e-commerce from avatar, to creating content, to finding your audience. Manuel emphasizes the...
#339-SOP Mastery A Must-Listen Episode 04.10.2023 33:06
In this episode, we are joined by Layla Pomper, an expert in SOP. Layla is the Creator and CEO at ProcessDriven where she helps small teams turn chaos into process. Since 2018, Layla has been combining software, operations, and storytelling to guide 1,600+ teams to "Enjoy the Process!" while building a scalable foundation of business systems. The episode begins with Layla explaining the meaning...
#338-How to grow an E-commerce brand to 10K/Month and Beyond with Google SEO in 2023 02.10.2023 40:40
Freddie is an ecommerce lover with over a decade of experience focusing on growing brands with SEO and international ecommerce expansion. Freddie grew the SEO function in-house at Amara to over £10m in annual revenue, leading strategy and execution across all elements of SEO. Additionally, he led the brand's international growth efforts, scaling them to over 65% of Amara's revenue - across 8 i...
#337-Think Like a Pro: Crafting the Perfect Product Research Mindset with Anthony Cofrancesco & Noemi Bolojan 27.09.2023 56:24
In this episode, we have Anthony Cofrancesco is the Director of Business Development at Data Dive, the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers to help us in this discussion as he shares insights on how to develop a pro mindset for crafting the perfect product research approach. Anthony begins by...
#336-What Should Amazon Sellers Really Consider When Choosing a 3PL Partner? 25.09.2023 42:11
In this podcast episode, I have the honor to have Afolabi Oyerokun, 3rd timer in the show and co-founder of Honu Worldwide to discuss the factors that sellers should take into consideration when selecting a third-party logistics or 3PL partner. Afolabi, and experienced supply chain professional, provides valuable insights on what sellers should really consider during this crucial decision-making...
#335-Monetize Your Truth The Authentic Approach to Online Earnings with Amanda Horvarth & Noemi Bolojan 20.09.2023 44:55
In this podcast episode, our guest Amanda Horvarth, a successful content creator, YouTuber and coach shares her insights and strategies for earning money online in an authentic approach. Amanda emphasizes the importance of being genuine and authentic when building online presence to attract and engage an audience. Amanda begins by discussing the significance of identifying your passion, intere...
#334-Beyond the Glamour: The Hidden Struggles of Ecommerce Entrepreneurs 18.09.2023 38:46
In this episode, we have a second-timer in the show, a good friend, best known as the founder of Beast Gear, Ben Leonard. Ben is a classic millennial entrepreneur, a successful one at that. And he is in to discuss the hidden struggles that exist beyond the glamorous facade of starting and running an online business. Our conversation delves into various struggles faced by e-commerce entrepreneu...
#333-Fueling E-Commerce Success The Art of Smart Financing with Nadav Gorlicki 13.09.2023 26:49
In this podcast episode, we have the honor to have as guest Nadav Gorlicki, an expert in e-commerce success and financing. Nadav begins with the importance of smart financing in the world of e-commerce as not only about obtaining funds but also about utilizing those funds effectively to ensure the success of the business. Nadav emphasizes the need for entrepreneurs to understand the financial...
#332-Short Form, Long Impact: BattlBox's YouTube Shorts Strategy and the Gradual Farewell to Paid Advertising 11.09.2023 59:45
In this podcast episode, we have John Roman, the co-founder of BattlBox, delve into the topic of short-form content strategy as a brand in Youtube as well as the ongoing shift away from paid advertising. John begins by underlining the rise of short-form video content, known as YouTube shorts, which has gained immense popularity, especially among younger audiences who consume content in bite-size...
#331-Beyond the Surface - Cracking the Code to Selecting Top-Notch Service Providers with Chris McCabe 06.09.2023 44:50
In this podcast episode, Chris McCabe, Former Amazonian who helps sellers communicate with Amazon to protect (and save) their businesses, shares his insights on how to find the right and top-notch service providers to address account problems in Amazon. After working for Amazon for many years evaluating seller account performance and enforcing Amazon's policies, Chris launched ecommerceChris. He...
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