Carlos Alvarez

Wizards of Ecom

Business EN ↓ 414 episodes

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Author

Carlos Alvarez

Category

Business

Podcast website

www.wizardsofecom.com

Latest episode

Jul 9, 2025

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Episodes

#381 - Expanding Beyond Amazon - RangeMe, Home Depot, Michaels & Lowes 12.08.2024

On Today's episode, we have a close friend of mine, Ricky Valdez, co-founder of Creations by Nathalie, an Amazon Seller and fellow JiuJitsu Dad.     The goal of this episode is to unpack how the brand branched out to other platforms and shops as Home Depot, Lowes and Michaels. This episode is a very insightful one for listeners who are looking to do the same.   Ricky walks us through the process o...

#380 - Amazon Influencer Program Brand Deals Strategies 22.07.2024

On Today's episode, we have James and Kyle of Prime Commission Club, two savvy, long time Amazon Sellers who discovered amazing success in the Amazon Influencer program and continue to scale while also teaching others how to unlock the same type of financial freedom with a very robust course which we will have details on at the end of this episode.    James and Kyle shared insights and strategies...

#379 - The Power of Working Around Others - The Case for CoWorking Spaces 15.07.2024

In this episode, the founder of General Provision, a co-working space and South Florida's largest community of founders, makers, and creatives gather, Tim Hasse is with me to discuss the power of community building through and the benefits of a shared working environment. He further discusses how co-working spaces foster creativity, collaboration and productivity as well.    Tim shares insights on...

#378 - Not So Obvious Pitfalls to Avoid As An Amazon Wholesaler 13.07.2024

In today's episode, I sat down with Eric Castellano of Amazon Lit, a seasoned Amazon wholesaler to discuss the not-so-obvious pitfalls that can trip up newcomers in the industry of wholesaling. Through the conversation, Eric highlights key mistakes to avoid, such as underestimating the importance of customer service, neglecting to diversify product offerings, and failing to stay up-to-date on Amaz...

#377 - Why Co-Create 2024 is a Must-Attend for E-Commerce Professionals 01.07.2024

In this episode, I sat down with Rah Mahtani. Rah is the marketing leader of Alibaba North America with a proven track record of steering innovative branding campaigns. He is one of the driving forces behind amazing Co-create and we are here to discuss this upcoming Co-create 2024 conference and why it is a must-attend event for E-commerce professionals.   Rah provides insights into the innovative...

#376 - Fluencer Fruit +Amazon Influencer Program = Printing Money 28.06.2024

On Today's episode, we have Liz Saunders, founder of Fluencer Fruit on the Show,this is a unique, best in its class, software used by Amazon Influencers to do product research, be more efficient, and scale their businesses. In this episode, we delve into leveraging the power of Amazon Influencer Program  to generate income and why Fluencer Fruit is the ideal platform to kickstart your influencer j...

#375 - Most Important Lessons To Succeed As An Amazon Wholesaler 23.06.2024

Hey Wizards, I'm back and I'm here with an episode with our guest Corey Ganim who runs Amazon wholesale business full time and succeeded in it. In this podcast, we delve into everything a wholesaler should know to succeed as an Amazon wholesaler. We delve and cover a range of topics including establishing relationships with brands, repricing strategies, product mistakes, brands to wholesale, and n...

#374 - How Tiktok, AI, and Augmented Reality Are Impacting Buyer Behavior & What to Do About It 27.05.2024

In this episode, we dive into the transformative impacts of TikTok, augmented reality (AR), and artificial intelligence (AI) on buyer behavior. Jake Zaratsian from Jungle Scout shares his insights on how these technologies are reshaping the e-commerce landscape. Jake emphasizes the importance of adapting to these technological advancements to thrive in the modern e-commerce environment. By leverag...

#373 - China to FBA SOLVED! 20.05.2024

In this podcast episode, Jamie Paros of SKUdrop shares his experience and tips for successfully navigating the process of product shipments from China. Jamie as a successful Amazon seller himself knows his way around and what an Amazon seller needs to get a FBA done strategically.    Aside from common challenges he also discussed what changes we expect to see with FBA as he provides valuable insig...

#372 - 5 Meetings You Should Be Scheduling In Your Business 13.05.2024

In this podcast, I'd share and discuss what I thought are the 5 crucial meetings that every business owner should be scheduling regularly to ensure the success and growth of their company and themselves. This discussion will also discuss the routine, duration and implementing the meetings.    I hope this will be insightful and as impactful to you as it did to me. By scheduling these five key meeti...

#371- Stop Requesting Product Samples - Do This Instead 08.05.2024

Today I'm sharing with you a strategy approach for a product sample that has been a game-changer to me when I started implementing it. So listen in as I will not be sharing the common practice of requesting product samples from suppliers/manufacturers but I'm sure it is a very insightful one.   In This Episode: [00:35] Alibaba strategy [12:40] Inspection [14:45] Implementation   Book Reference: Th...

#370 - Answering Random Questions Submitted to the Podcast 29.04.2024

Welcome to Wizards or Ecom Podcast and in today's episode I'm just here to answer the burning questions submitted by our listeners. From topics ranging from scaling to creating content, no question is off limits. I'm here to provide you with some insightful and practical advice to help navigate your businesses' challenges. So let's jump right into the questions.   Tune in to hear some valuable ins...

#369 - Should You Hire A PPC Agency or Do It In-House 25.04.2024

This episode is a solo episode where we have a very important topic 'Should you hire an Agency to run your PPC Advertising or do it In-House'. This is what we are going to chat about on this episode, and it is a crunchy topic that is as polarizing as Democrat Republican.  I've avoided doing this episode from the very first release as on one hand, I have made the lion's share of my money as a Selle...

#368 - How to Unlock Augmented Reality Experiences on Your Amazon Listing 15.04.2024

In This Episode: In this episode of the podcast, we are joined by Gavin Goodvach, a content expert and VP of partnership at HEXA, a company specializing in creating immersive content for Amazon. Gavin shares his insights on how to incorporate augmented reality experiences into your Amazon listing to enhance the shopping experience for customers. He discusses the benefits of using augmented reality...

#367 - Amazon Video Mastery: Budget-Friendly Tips to Win Big! 08.04.2024

On Today's episode, we have my good friend, Rafael Veloz, on the show. Rafa is the founder of the award winning creative agency Shareit Studio and a few months back taught an incredible hands on workshop at Wizards of Ecom Miami on creating DIY product photography with smartphones.    In this episode we've discussed quite an interesting and timely topic as Rafa shares his expertise and insights on...

#366 - The Biggest Thing Holding Back New Sellers 01.04.2024

In this episode, I emphasized on having a community as one of the biggest factors a seller does not hold back. That said, not having a community is one factor holding new sellers back. The absence of a supportive, like-minded community can hinder new sellers from gaining valuable insights, advice and encouragement which is crucial for success in the competitive marketplace.   Additionally, the imp...

#365 - When to Hire a Virtual Assistant 29.03.2024

In this episode I am going to share insights on when to hire Virtual Assistant based on what I learned from a coach 15 years ago, from the book Virtual Freedom and my knowledge accumulated in the trenches over the last 15 years.   I also discussed the reasons why hiring a virtual assistant can be beneficial and explore factors to consider when deciding to hire one. This episode delves into the var...

#364 - How to Combat the New Amazon Placement Fees & Be A More Profitable Brand 18.03.2024

In This Episode: [00:30] Inspiration for this episode. [08:30] The solution [09:00] Put on the big boy pants to talk to your supplier. [11:20] Remove high interest credit [13:00] Raising sale price   Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.co...

#363 - Michael Phelps Can Teach You How To Succeed On Amazon 11.03.2024

I'm looking forward to sharing this episode with you that I was inspired to create after reading a cool newsletter from  Scrappy Podcast that I found inspiration from the greatest swimmer, Michael Phelps. Listen in as to why I can relate Amazon selling to Michael Phelps success.   This may sound like 101 but I feel the need to share as I feel that this lesson is extremely poignant to Amazon seller...

#362 - Is Your Products Main Image Good Enough? My New Favorite Tool 06.03.2024

In today's episode I am going to share my new companion to Pickfu, that I am beginning to use to see how my main image stacks up better than I was doing before against my competitor. How your product is packaged is critical for its success,  the digital packaging that is. This is the first thing somebody sees before buying your product. 12-13 years ago, my strategy for keeping tabs on my competito...

#361 - Making Bank from Email in 2024 26.02.2024

On Today's episode, we have Dave and Jason, the co-founders of the email marketing experience and who are directly responsible for over 110 million in sales for clients using Messenger, SMS, and email. Their goal is to ' Get as many sales and customers as you can possibly handle from email & SMS'.    Listen in for actionable tips and tricks from these experts if you are looking to blast your custo...

#360 - [WHAT IF] 7 Figures in 18 Months if I Had to Do it Again. 19.02.2024

Imagine being able to place a call to ANY hot selling brand on Amazon and being told YES, you could resell their products, and if you buy more than 24 measly units you even get deep discounted pricing. You're making 100% profits on all of these sales ,and you are turning over your money multiple times per week with daily money disbursements to your bank account.    THIS was the state of Amazon whe...

#359 - Amazon Private Label Versus Digital Courses 12.02.2024

During the COVID-19 pandemic, we've seen the rise  and subsequent surge of digital courses. With its evolution, which one of these two business model strategies do you need: Amazon Private Label or Digital Courses? Engage in this episode, you'll surely gain comprehensive understanding on both Amazon Private label and Digital Courses and which one is best for you and your business. Packed with real...

#358 - 6 Forms of Self Sabotage to Avoid as an Ecom Business Owner 22.01.2024

In this insightful podcast episode, we delve into the critical topic of self-sabotage for e-commerce business owners. Exploring the intricacies of entrepreneurial challenges, the discussion centers around the six common forms of self-sabotage that can hinder success in the competitive e-commerce landscape.  I hope all listeners gain valuable insights into recognizing and avoiding these detrimental...

#357 - My Top 5 Email Newsletters in 2024 That Help Me Crush It On Amazon 15.01.2024

Hey, Wizards! Today I'm excited to share the Top 5 email newsletters that I consume religiously to help me crush it on Amazon. Throughout the podcast, I shared my personal experiences with these newsletters and how they have contributed to my success on Amazon.    The contents of these newsletters includes various aspects of Amazon business, offers valuable insights and tips to sellers, analytics,...

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