Wizards of Ecom

Have you been looking to branch out and sell somewhere other than Amazon? Alec Valencia of Rakuten is here to share more about this platform and how you can benefit from selling on it. Amazon is an amazing platform to sell on, but don't discount other platforms designed for diverse markets.  Rakuten was specifically designed to service the Japanese market but has branched out from there. The platf...

Getting reviews for your products is essential for your sales success, but other than hitting up friends and family members to do your reviews, what other ways can you obtain them. There are actually several, but one of my favorites is using Foursquare.  What is Foursquare? It's essentially another form of Yelp! but better. With Foursquare you can search for reviews on certain products in any numb...

Why should you consider automating more of your processes in life and business? Dillon Carter of Vendrive is here to share that answer with you. He is the king of automation and creating business efficiencies and he's sharing his best tips on how to streamline your processes.    First, why are you NOT using your keyboard shortcuts? There is no reason you should be populating your email address or...

You've probably heard this "well-kept" marketing secret a bunch over the past year or so, but Facebook is pushing hard for more people to join and create groups. That's where a lot of the algorithm is focusing the crawl. Arne Giske is here to share how he created an insanely profitable group and why you should do the same.  Now Arne does not sell physical products. However the process he follows t...

Over the course of the last several years, there has been an exponential increase in the number of fake counterfeit claims. Joining me today is Chris McCabe to discuss how you can prepare for the inevitable time that this happens to you and what it looks like on Amazon's side. The most important part of being prepared is making sure that you have all of your documentation in order and available wh...

At this point you're probably tired of the word coronavirus, but what if there was a way to properly strategize so that you come out on top? Rick Watson is an ecommerce strategist and overall strategy genius. He shares his views on Amazon as a whole as well as why he wrote his recent article about Amazon and what the data reveals. This was a really fun conversation. Rick is full of personality as...

Yamaris Diaz is back with Virginia Vich to share all of their knowledge on the CARES Act, Payroll Protection Program, and the Economic Injury Disaster Loan. There is so much information to go through and things are changing daily. If you have to, listen to this episode more than once.  We start off with the CARES Act, what it is, who it's for, and what you can get. The CARES Act is the bill that w...

There's a difference between differentiating and developing a new products versus simply changing the details of an existing product. Zack Leonard of Gembah shares the difference here as well as why you need to look at developing your own products.  Rather than trying to move into a space by offering another version of the same thing, or a "me-too" product, consider innovation. When you develop yo...

Price gouging is a real concern these days. Not just from the perspective of the buyer but also of the seller. Chris McCabe is a former Amazon Compliance employee who has a pre-recorded episode coming out later this week, and is back (for the show) to discuss price gouging and its importance. First, you can't be angry with Amazon for being overzealous. They are required to comply with 50 different...

We are in uncertain times. You've likely heard that daily for several weeks at this point (or as of this recording.) However, there is a lot of misinformation regarding the logistics of manufacturing and transportation in China and abroad. Burak Yolga of Forceget Logistics joins me to discuss what's going on, how this may impact your business, and how to make the best of a terrible situation.  Fir...

Now is the time to thrive, not just survive. I know that you're being bombarded with negative information on all sides, so I wanted to address how you can look at ways to adapt your business during this time.    Your mindset, now more than ever, will be the deciding factor in whether or not your business succeeds. So many people feel betrayed by Amazon choosing to prioritize essential items for sh...

No matter what business or industry you're in, finding work-life balance is one of the most difficult endeavors you will take on. Building a business takes time and effort and all of that time and effort is taken from your family and friends. Listen in as Bradley Sutton of Helium 10 chats about being a driven entrepreneur, a family man, and how he has managed to find a small semblance of work-life...

As of this recording, I recently got back from a whirlwind couple of weeks spent at tradeshows and conferences. I wanted to take a minute and share why you should be attending conferences and then how to get back in the saddle when you get home. Listen in to hear why conferences that aren't directly related to Amazon selling are still important and my methods for jumpstarting productivity.  It has...

Miro Posavec is no stranger to hardship in business. After building up a very successful business in real estate and physical stores, the Great Recession swept the rug out from underneath him. He went from successful business owner to single father struggling to keep the lights on. He realized he had to get another business up and running as soon as possible. He sourced a healthcare product and st...

Amazon is diving back into the world of live videos but this time around it promises to be much more effective. The first go-round consisted of Amazon employees creating live videos on their main home page but the results were terrible. Now if you have the right credentials, you can go live to help build awareness of your brand. You need to have an Amazon Influencer account along with Amazon Creat...

Galyna Parker is one of the founding members of the Wizards of Amazon Meetup group! She has been in e-Commerce for over 10 years and she recently started selling white label products without the hassle of finding her own manufacturers. Listen in as she shares how she got started in e-Commerce, what prompted her to look into vendors rather than manufacturers, and how that has translated into creati...

Despite having an interesting introduction to online selling through Amazon, Vladi Gordon learned the ropes quickly and realized there was a huge gap in seller support tools. Vladi started his online selling business with a unicorn of ideas that just happened to work due to timing and strategic placement. It was only after he started to expand that he realized the amount of work that goes into hav...

The most money you'll make in your business, is when you sell your business. At least if you set yourself up for success from the beginning. Salvador "Sal" Vassallo has been working with online businesses as a mergers and acquisitions expert helping them to buy and sell with peak profit in mind. Listen in as he shares his tips for building your business for sale from the beginning, how to create t...

If you aren't your virtual assistant's favorite client, you have a problem. Nathan Hirsch, co-founder of Freeeup, joins Carlos on the show to share why you need to outsource, and what you can do to keep your contractors happy. From the hiring process itself to what you can and should outsource, Nathan is a fount of knowledge and he's sharing it all.   Hiring is one of the most stressful practices...

Ever wondered how people create and use short text numbers for giveaways and opt-ins? The product I use is called SlickText. In the resources below you'll see a direction to text Amazon to 69922. When you do that, a variety of resources are all sent to you automatically. There are so many ways you can use personalized numbers and text codes to help provide your customers with additional informatio...

Pinterest. Do you hear the word and think, "I'm not in the wedding, beauty, or home renovations space so it's not for me?" Pinterest is for everyone! Joe Reichsfeld is on the podcast to share with you why you should be on optimizing your Pinterest account and traffic. Joe has been in the eCommerce space since 1999. He's seen all of the changes and adapted to them and is still extremely relevant in...

How do middle school football coaches become multi-six figure international Amazon sellers? Kevin Sanderson is known as a podcaster and wonderfully successful Amazon seller who has a passion for sharing his knowledge with others. He has featured several times in the Wizards of Amazon Meetup events and regularly attends events to provide insights on how to make your Amazon business wildly profitabl...

Alex Jimenez has been traveling the world for more than a decade and has learned to do it in a carry-on. The tips and tricks she learned while spending a full decade doing non-stop travel led her to create the Travel Fashion Girl brand. She is now a huge influencer in the travel space and joins Carlos on the show to share the dos and donts of finding influencer partners for your brands.  After spe...

The other day I was scrolling along on Facebook and saw a post about creating multiple Amazon seller accounts. The person was looking to learn more information on how to get approved, so I responded with some advice. I very quickly realized that this is a question many people have and wanted to share my advice here as well.   First, let me state that having multiple Amazon seller accounts is often...

You've heard about TikTok and you know that is the new social media platform for our youth, but did you know that businesses are creating huge reach campaigns by using it? Paulina Masson of Shopkeeper has been researching marketing tactics for TikTok and joins Carlos on the show to share her knowledge. You won't want to miss her in-depth discussion on using the app, creating videos, and why you sh...