Wizards of Ecom

One of the most memorable guests we had at the Amazon Seller meet-up, Kitty Lai gave us the honor to speak here and had me blown away with her knowledge about our topic on packaging design and the role it plays on Amazon selling. Kitty shares her brain on branding in packaging and all the things you should know about the right packaging for your business. Kitty will also talk about how packaging i...

If you search the web for powerful marketing, one of the top results suggests this '100 powerful marketing words to boost your brand'. Now, Everybody knows how words make or break a person. This apparently also applies to marketing. Marketing by words as they call it. In this episode, you will get to meet words lover Emma, from marketing by Emma and she will share with us how word choice impacts a...

Press releases are news. News that makes the headline makes the spotlight and being on spotlight, positively that is, is great traffic for the business. Press releases are your business' ticket to publicity. But what makes an effective press release in businesses and in Amazon businesses?   If you think you need PR in your business or perhaps your business needs media awareness & attention or you...

Is there a graceful exit in business? Are you in a situation where you just want to leave your business to experts or simply want to sell your business because you feel like you don't want anything to do with it anymore? Or you just simply want to start another business? Whatever your reason, apparently, there are business buyers like Thrasio that guarantee to resurrect your dying business or give...

Sourcing and supply chain is a main problem in a business if you do not know where to look. Noviland provides solutions in sourcing and purchasing globally with over 4,000 factories in the network.  Ditching traditional supply chain planning and solution with Noviland's cloud platform. Francois will guide you through how it works from getting you the best quotes with the help from data science and...

We've heard about how a failing business ruins marriage. We've also heard from business magazines and elsewhere that having a supportive spouse is the key to achieving success. Now let's hear it from someone who experienced failure for having an unsupportive relationship and success with a supportive one. This episode is not about comparing but about achieving more successfully with the right supp...

We live and are surrounded by things that can change us or leave an influence or impacts on us.  There are things, people or events that quakes us to our core. Things that may have profoundly impacted us and maybe made us a better person one way or another. In Today's episode, I'm going to be sharing with you a topic that is near and dear to my heart.  Most of you who know me know that I'm a vorac...

Is email already dead? Not for those who know how to maximize email marketing.  Getting email marketing right may be challenging though. There is so much work in an email campaign making it a hard work for the business and the answer to this is automation. Automation, proper tools and engagement. These three are where you start email marketing work and you wouldn't want to miss some tips I'm going...

 "Life was meant for good friends and great ventures". This must be what Ned and friends had in mind when they started Umbrella Fund. From the name itself, Umbrella Fund is a corporation initiated by friends of the same interest in acquiring and growing businesses under one umbrella. Umbrella Fund has a unique way of growing its own by acquiring percentage of outstanding and new companies by helpi...

It's most, if not everyone's dream to get out of the 9 to 5 rat race. If you consider yourself one for whatever reason, this show is for you. If you like to turn your side hustle to main hustle, This show is for you. If you are lacking side hustle ideas, this show is for you too. If you are looking to diversify your income streams, this show is for you. Nick Loper, founder of Side Hustle Nation, w...

Are you one with a business idea but could not start due to lack of capital? Could you still begin an Amazon business or any business at limited capital? The answer is YES, for Steven Shashen who started Xero Shoes at a very humble capital of $40. Find out how in this episode where he tackles the hard times in starting small and how his product evolved and grew. While coming up with his very own p...

They say that when you do what you love, you'll never work a day in your life. Augustas has definitely worked his way to where he is now but his passion is his determination. Time and budget pressure, and unexpected things that could happen on events are what organizers face on their jobs and that probably is also the driving factor for Augustas. The thrill and fulfillment he gets by serving peopl...

When an idea strikes, you best not miss it and that has been the case for Captain Robb Kessler who came up with a brilliant product after a sloppy collared shirt ruined his wedding pictures. Three years after the wedding, a product was born and launched on Amazon. Robb Kessler, inventor of Million Dollar Collar talked about how he was not able to get Kickstarter funds when he was starting and how...

For Jeff Lieber,  the answer is yes when a team asks for help to sell on Amazon . He shared his five-step framework for building the most profitable Amazon store possible. He's here to share that framework and chat about all the changes Amazon has seen.  Jeff has spent the last several years creating Amazon strategies that scale businesses on Amazon. He takes your products and listings and helps y...

What do you do when you've known you were going to be an entrepreneur your WHOLE life? You sell on Amazon. Sharon Even was raised by two entrepreneurs who gave her the choice to stay in New Zealand when they moved back to Israel. She was already well versed in how to sell, so she took the opportunity and never looked back. At 15 years old she started her first online store and made enough money to...

Are you paying too much to source your products? You may be losing money that you aren't even aware of. This is why I've brought on Norman and Afolabi of Honu Worldwide to talk about all things sourcing and why it should correspond with a holistic view of your business.  Both Norman and Afolabi have been in ecommerce for several years so they know what they're talking about when it comes to the pi...

If you don't have a book written to help you launch your products, you should. I've been using Amazon KDP to help launch my products for years and today I'm sharing exactly how I do it. If you're ready to dig into the why, how, when, and who, then keep reading. (or listening!)   First off, I decided to start doing this because no matter what type of product you're selling, there is likely a book t...

If you have been in business for any amount of time and have not begun to create systems and processes for you and your team, this is a must-listen episode. Trent Dyrsmid, the founder of Flowster, joins me to share how Flowster came about and why his processes have been instrumental in his business growth.   Trent has been starting and building businesses for over a decade now. While they haven't...

Believe it or not China is not the only country you can source products from. In fact, depending on the products you want to sell, it may not even be the best option to source from. Lokesh Parahsar of ADK India is joining me to share the inside scoop on Indian factories and why it may make more sense to source in India! One caveat for a newbie seller is that there is no central online hub for fact...

First things first, I'm sorry this episode has taken me so long to get to. Things have been crazy with Covid and all the changes that Amazon has been making. That being said, had you received this episode four months ago as promised, I wouldn't have as many amazing things to tell you.    Let's just hop in. I'm not talking about the basics of Amazon Live Video here. This is an episode dedicated to...

Jesse Wolfe has never sold on Amazon, but the information he has to share about approaching big box stores is invaluable. He is one of those people who has always been an entrepreneur. From starting his own lemonade stand to starting his own business at the age of 19, he loves serving the world through entrepreneurship.   He is now the founder of O'Dang Hummus and has appeared on Shark Tank with h...

For many eComm sellers, venturing into the Walmart Marketplace seems daunting. Zach and Corey, founders of DotCom Partners, have worked on the inside of the Walmart platform and are here to share their knowledge on how to start selling profitably with Walmart. The first thing you have to know is that Walmart is looking to fill assortment gaps. If you can show how your product performed and also fi...

No matter how many Amazon reviews you have on a product, you always need more. Colleen Quattlebaum of eComEngine joined me to chat about the power of Amazon reviews and why you shouldn't be complacent once you've reached a high number. Now Amazon reviews versus buyer feedback are two different things and affect your listings in different ways. Reviews help boost your visibility and inspire others...

It only took 33 episodes, but I finally got one of the leaders of the Meetup group, Gabe Cossio, on the show to chat about the group and of course… selling on Amazon. We've been working to have Gabe come on since the beginning of the podcast and the stars finally aligned. Gabe has been an avid entrepreneur since he was a young child. He grew up in a household with a single mom who was also an entr...

Podcast advertising is becoming a widely used avenue for many businesses to increase their visibility and make more sales, but how does one get started? Stephen Pickens with AdvertiseCast joins me to share just how easy it is to launch a podcast advertising campaign.  AdvertiseCast is a one-stop, premier podcast network for buying and selling podcast advertising. They have an entire suite of shows...