Wizards of Ecom

How does copy impact your business? On the show is Michael Goris a Master Copywriter and font of copy knowledge to discuss why copy is important and how you should start implementing it in your business pages. You know you have to write product descriptions, you know you have to have your profiles completely filled out, you know that there are a lot of words to accompany your images, but Michael s...

What do you think when you hear the word "ads?" Do you break out in hives? Does it sound like someone speaking Greek? If so, then you need to listen in as Monica Louie shares her Facebook Ads 101 for Amazon sellers. She breaks everything down in easy to follow steps that are extremely actionable. Monica started her career in corporate America but after getting married and starting a family, she re...

As Amazon sellers, the tools we use to keep everything running are unbelievably important. I wanted to take a moment and share with you the most important tools in my stack. Without these tools and various ways that they integrate, being a successful Amazon seller would be much harder.  First up is Helium 10 with Scribbles. This platform has everything you need to create, track, and streamline you...

Creating and building a business is not for the faint of heart. Building up over 12 businesses to the tune of more than $20million per year in revenue is… well, it's amazing! Properly using online marketplaces other than Amazon and eBay can mean a significant difference in your business revenue. Aleksejs Leal has spent the last several years finding ways to command alternative international market...

Creating a clear and instructive purchase agreement is the first step to building long lasting partnerships with your factories. A purchase agreement sets out the terms of your relationship so that nobody feels as if they've been taken advantage of if something goes wrong. Carlos shares the five must have pieces you need to create the perfect purchase agreement. First up, you need clear terminolog...

Learn why building a brand is the most important part of selling in general, but especially when selling private label on Amazon. Here to discuss his branding philosophy is Jamie Mardis the founder and mastermind behind Koffee Kult. Jamie shares the inspiration behind the Koffee Kult brand, where he started, and why he's never really considered stepping outside of coffee sales.  Jamie has always b...

Imagine Carlos as a brand new business owner making his first trip to mainland China in the hopes of vetting factories for his new products. He's planned out his days, made detailed itineraries, and knows exactly which factories he wants to visit each day. Then he arrives in China and on day one he only visits one factory. On day two he also only visits one factory.  This continues until he begins...

One of the keys to explosive success in the Amazon space is creating compelling graphics to complement your on-point copy. But what if you're not a graphic designer? Should you spend hundreds… thousands of dollars on graphic design tools and graphic designers? No! Here to discuss his innovative new graphic tool is Omar Farook, the founder of Glorify. I am in no way trying to ply you with tools and...

Ever heard of influencers? If you've been in the online space at all, you likely have, but did you know that there are influencers on apps like Meetup.com? Back up a step. In case you aren't sure what Meetup.com is, it's an app that allows people with various interests to connect and discuss those interests with others.  There are countless groups devoted and dedicated to any number of topics, and...

It's time to discuss the elephant in the room. Business taxes… Learn all about what you should know and what you should be doing to prepare for properly filing your taxes. Carlos invited Yamaris Diaz, CPA to join him and share her knowledge about the things you need to do as a small business to set yourself up for tax success. Yamaris's family came to the U.S. as an immigrant lottery winner. Liste...

Customer service should be the backbone of your business. If you take the time to properly address your buyer's concerns, the return is amazing. Carlos shares with you his personal email templates for responding to customer service concerns and how he turned a customer complaint into a new revenue stream. How many times have you had someone indicate they received something other than what they ord...

Transitioning from wholesale to private label requires a new set of skills and considerations. Here to discuss his transition to private label is Ramon Gonzalez, a member of the Wizards of Amazon. Ramon started his sales journey as a rep selling distillation equipment for Captain Morgan rum. Due to the transient nature of the product, however, he decided to move into a more stable arena and found...

Doing business with factories and distributors overseas can leave you feeling out of control and wary, or you can enter into new relationships with trust and agreement. Carlos shares why he doesn't work with any new factory without first having them checked out by a third party inspection service. Back in the early days of his online selling career, Carlos found a product that had a huge return on...

This podcast is years in the making, but those years mean a more well-rounded host and a better understanding of the world of online selling. Carlos Alvarez has been building and growing his online selling business for over a decade and has a passion for sharing his earned knowledge with others. Listen in as he shares his vision of what you will learn from this podcast and how he intends to delive...