Wizards of Ecom

Advertising is both art and science. That is according to Joe Shelerud, owner and co-founder of Ad advance who has crossed paths with advertising when he realized that he can do more than the agencies he hired. Being a technical person that he is, he developed tools that would help his business. From then, his passion in advertising grew and helped people in many ways and he is gonna share them wi...

When you are a newbie, 3PL is probably not your top priority in terms of budget and probably think you can do everything by yourself but as your business grows, you'll eventually venture to hiring manpower, and hiring 3PL. If you are in the process of it or new to 3PL, this episode is for you. We'll hear the most important things you should know and expect when hiring a 3PL company. In this episod...

Running an Amazon marketing agency myself, it's never easy but it is something fulfilling as you know you are sharing your knowledge as well as helping sellers sell and grow their businesses but what does it take to handle a marketing agency? What can marketing agencies do for your accounts? Marketing agencies allow you to have more time to focus on other aspects of your business. In this episode,...

Understanding ACoS is tricky and takes a lot of trial and error. In this episode, we are diving deeper on what influences the numbers in your ACoS and what you should probably try to get on top or maintain your ACoS. And what better way to be in-depth with ACoS is of course Keywords. Get your calculators ready cos this is all about the numbers. The data, the budget, the ranking and everything in b...

In this episode, we are diving deeper into Investment Banking. Selling a business is nothing new to business owners especially in Amazon. For whatever reason you are letting go of a business, you need to know if your business is ready to sell and its value is fully maximized. Chris and Joe of Global Wired Advisors will walk us through how their company handles cases for both business owners and bu...

Here for the 2nd time in the show, an empathetic blogger, founder of EntreResouce, a pro marketer and affiliate marketing genius, Nate McCalister and he's here on repeat to talk about a rarely considered form of sales source and an evolving marketing strategy,  Affiliate Marketing. They say you can't hit two birds in one stone but in this episode, we will dive deeper into affiliate marketing and a...

It's always great to talk about what makes us successful and things that helped us make it and we can't exclude the failures and problems that helped us grow. So, in this episode, we are talking about success in regard to failure and setbacks.  As they say, you learn more from failure than success. So, let's dive into failures Jamie experienced and learn from them. As every success story includes...

Though the title says 7 ways to improve your account health, I guarantee you that in this episode, it isn't all there is to be excited about as Vanessa shares with us her seemingly limitless knowledge in taking care of your account health.  From preventing mistakes to solving Amazon account issues. You wouldn't want to miss a second in this episode with all the juicy nuggets Vanessa imparted to us...

Knowing the trends won't hurt. In fact, digitization makes our lives easier. In this episode, we are embracing the trend with inventory tool Sellers Signal explained by Sellers Funding founder Ricardo Pero. Let's all learn how these trends that are now shaping the Ecom are necessary to unlock your and your business' ability to expand and grow. We know that as a seller, we recognize the importance...

Joining us today in the show, Amazon advertising expert from better AMS, fellow WOE, Gabriel Caceros to talk about an Amazon PPC strategy that is brand analytics. Listen in as Gabriel walks us through on how to use brand analytics to strategize better your product targeting campaigns and more.  Search frequency ranking, implementing brand keywords and budgeting your campaign are some of the topics...

Today I'm riding solo again for the fourth consecutive time and I'm loving it as much as having wonderful guests and today we are gonna be talking about conferences and trade shows I love attending and plans on attending this year and why I recommend them.  Though there are a lot of other means to stay updated and educated in all things about selling, marketing and PL, conferences and trade shows...

Welcoming in the show Today, a good friend of mine and Carlos' with common intentions of helping sellers sell, Ramon Gonzalez. It's a fun and engaging show so listen as Ramon is here to talk about how he transitioned from wholesale to private label and he's sharing with us the pro-tips of doing it smoothly but first, learn from his experience.  Ramon also shares with us wonderful pieces of advice...

Today I'm riding solo, it's just you and I and the topic for today is inspired by a question asked to me by a good friend in one of our WOE Amazon Seller Meet-up in Miami, Florida. I'm gonna be answering that as an Amazon private label seller.  Sure, there is a lot to talk about Amazon PL and my answers might not be the sexiest topic for you but to me they are most worth talking about and definite...

Understanding ACoS is complex and simple at the same time. Today in this episode, Michael Erickson, founder of Ad badger who knows the ins and outs of PPC is here to share with us what causes and does not cause an increase in ACos.  With the same perspective of helping sellers sell, he's got a lot of tips and tricks that will help you understand more and hopefully apply in the business. Bids, good...

These days, almost everything is a click away and we sign into subscriptions on things that we benefit from and use a lot. So I'm sharing with you a subscription that is worth every penny. Today I'm riding solo and I'm keeping the episode short and direct as I share about my 4 favorite Amazon seller blogs. Blogs might not sound appealing to you who are listening to this podcast right now but do st...

Today, I'm riding solo. It's just you and me and I'm going to share with you a topic that's dear to my heart and all pure experience as I started in the industry. Listen in as I pour my heart to give you the 3 important things that helped me on this journey and helped me win a competitive niche.  I'm not a guru in this field but I'm sharing based on my very own experience. Win big in this highly c...

Do you know that your product photo might be the cause that you're not ranking? Surely we've heard a lot of factors that launch fails. This is just one of many tips, hacks and tricks we are getting help from the expert. On Today's episode, veteran Amazon seller, and the host of My Amazon Guy YouTube Channel, Steven Pope is here to share with us the 3 important things to do and not to do on product...

If you are one of those who have not tried or don't know how to start with google ads, you wouldn't want to miss out on this episode as we unravel an amazing ranking juice that is google ads. We've heard it once or twice in this show about the power of google ads but we've yet to hear tips and easy tricks on ranking, launching and continually driving sales of your Amazon FBA through google ads by...

Bad reviews are bad for business and no Amazon seller wants that because bad reviews hurt the business by lowering your rank or your visibility. That made Sellerise come up with a tool that apparently is going to deal with your bad reviews, automated way. Without further intro, Review Puncher, a promising tool by Sellerise, co-founded by our guest Today, Dima Kubrak. Dima enthusiastically talked a...

For the Nth time in the show we bring you Alina Vlaic, ranking and PPC expert to talk about topics that are seldom talked about in terms of ranking. We are also going to be modelling my very own experience working with AZ rank to discuss common and uncommon scenarios on ranking.  Find out why Alina says Ranking is not the top priority. This is a lot more multi ranking tips and tricks you wouldn't...

Today, I'm riding solo where I'd like to share with you all something close to heart. I'm gonna share with you my top 5 Podcasts- consuming podcasts specifically about Amazon. I'm also gonna be sharing why I like listening to them and why you should listen too.  These are Amazon seller podcasts in these criterias that make them on the list is no fluff, actionable, and easy to consume podcasts. It'...

Making money from your list. Isn't that exciting to hear? Email marketing is not a new marketing strategy but not all is using it and maximizing its potential. This topic has been discussed in this podcast for several times now and here we are talking about it again and how you'd benefit from it if you use it wisely. In this episode, Michael Gavin, who's an email marketing expert, will share with...

From being a badass at MMA ring to being a badass Kickstarter fundraiser, Mina Elias is joining us in this no holds barred episode where he'll talk about how he aced his first Kickstarter campaign.  Crushing a Kickstarter is one thing, turning it into an Amazon PL success is another. Let's hear it from a PL pro. Having been successful on a supplement label, let's learn the brilliant idea of his co...

In Today's episode, we are going to talk about a powerful tool not many are aware of, Google my Business. Google My Business was launched in 2014 but not a lot of businesses know how to leverage it for more sales and rank. We have today The Bearded Guy, Norm to educate us all with the power that is Google my business. He brilliantly talked about everything a newbie should know about GMB and how to...

On Today's episode, we have one of my favorite bloggers, co-creator of 21-day blog challenge, EntreResource Blog creator that blogs about everything he knows and things he loves to share about ecom and everything.  Now, in this episode we are gonna dive deep into Affiliate Marketing. What you need to know, how to start, how to earn money from it, and how to be big with affiliate marketing are some...