Carlos Alvarez
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Author
Carlos Alvarez
Category
Podcast website
Latest episode
Jul 9, 2025
Where to listen?
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Episodes
#155-Top 4 Favorite Books and Why with Noemi 29.12.2021 11:12
For the whole year and the past 154 episodes, we always ask our guests their favorite books. Today, I'm sharing mine and wrapping the year up with my Top 4 favorite books that helped me a lot in my Amazon business and I hope they'll inspire and like I did. Without further ado, join me and welcome the new year inspired and motivated! In This Episode: [00:20] Noemi riding solo [00:58] 4 books that h...
#154-12 Biggest Lessons Learned in 2021, and how to Execute on them in 2022 - Part 2 27.12.2021 38:03
Each year we end with a few good lessons and start with new ones that we've learnt from the past. It has been a rough and ever changing year for all of us. Nonetheless, we survived and kept our resilient mode. We are down to last few shows before we end the year 2021 and me and my co-host Noemi Bolojan is making this special for our listeners and viewers with of course a list of the biggest lesson...
#153-What To Know About Sourcing Products From The USA 22.12.2021 48:18
We are down to our last 3 episodes for this year and as promised, we will bring you topics that will be beneficial for you and will make you consider and excited about next year. So Today, I have with me no other than my co-host, Carlos Alvarez to help me dive into a topic that is dear for both of us as we are both embarking on this journey of sourcing in the US. Since the topic is sourcing and ma...
#152-12 Biggest Lessons Learned in 2021, and how to Execute on them in 2022 - Part 1 20.12.2021 38:20
Each year we end with a few good lessons and start with new ones that we've learnt from the past. It has been a rough and ever changing year for all of us. Nonetheless, we survived and kept our resilient mode. We are down to last few shows before we end the year 2021 and me and my co-host Noemi Bolojan is making this special for our listeners and viewers with of course a list of the biggest lesson...
#151-Failure is Success: Fail Fast, Fail Forward - Part 2 with Noemi Bolojan 15.12.2021 21:57
We are back on the 2nd part of our 3-part Fail Fast, Fail Forward series. Though these are based from my personal experience, these experiences that I'd say are valuable and gladly sharing with you helped me be the better version of myself for my business. Failing forward is a skill set an entrepreneur should acquire. So this series is also about overcoming failures and creating a more resilient...
#150-The Compound Interest of NOT getting a Mold 13.12.2021 19:07
This is episode 150 and it is a pretty significant milestone for me, Noemi and our team. You inspire us to keep doing this and with that, I'm going to guarantee this last few episodes before the year ends will be all nothing but beneficial to you and your business. Today's topic is inspired by a question raised on my recent paneling engagement and that is what are the things we do in 2021 that wo...
#149-Failure is Success: Fail Fast, Fail Forward - Part 1 with Noemi Bolojan 08.12.2021 37:23
Today it's just you and me, Noemi and today's episode is a topic not talked about a lot. Failure. Failure is always part of our success and the reason why I wanted to share this list with you is because it has become a learning opportunity for me and my business and I hope it will be yours too because failure simply means there is something more to be learned or another direction to be taken. So...
#148-Sell products with TikTok Ads - No Dancing Required - With Lazar Zepinic 06.12.2021 46:32
Down to a few more episodes before the end of the year and here we are sharing probably the best episode to end it, TikTok for sellers. As we all are aware by now, TikTok is a versatile viral platform that supports not only creators but brands and businesses as well. In this episode, we are joined by Lazar Zepinic of Sellers Alley and I guarantee you no less that you will get the latest dibs on T...
#147-Strengths Based Leadership: Qualities of A Good Leader with Michael Pinkowski 01.12.2021 54:54
Identifying your strengths and the importance of strategically using them to your advantage will make you a better you and a better leader. Find out more about it on this episode with Michael Pinkowski. This episode is all about positivity and finding one's strengths whether for you or your people because knowing your own can help you know and appreciate others' and that is what strengths-based le...
#146-Rebates and Search Find Buy are Dead, Now What? 29.11.2021 28:30
Today is another solo episode and I'm gladly sharing with you my thoughts about the hottest topic everyone has been buzzing about, the new Amazon Terms of Service. I'm also sharing a road forward for ranking and solidifying profitable success on Amazon. Amazon has been clear and direct with this new TOS that search find buy and rebates are against the rules, now what? First, let's look back and...
#145-Amazon SEO: Top Amazon Listing Optimization Guide with Daniela Bolzmann 24.11.2021 43:31
Not everyone wants to be on the top, but there is some place you should be one, it's your Amazon listing. A top-notch product needs a top-notch optimized listing. In this episode, we'll be sharing what it takes to top-perform your Amazon listings. What should you invest in to optimize your listing? Here's a guide to make it easier for you to reach the top if you are having trouble getting there. L...
#144- How an Amazon Seller Achieved Influencer Status Defying all Odds 22.11.2021 43:46
I'm so honored and pumped up to welcome the most inspirational guest I had by far, Natashia Mensah. This episode is inspirational enough to make you want to start your Amazon business right away if you haven't yet or hone your skills to be an influencer if you're one who thinks you don't have the skills and time for it. There's no stopping when you have reasons and there's no reason that can stop...
#143-Supply Chain Management: How to Prepare for the Chinese Supply Chain Crisis with Steve Simonson 17.11.2021 54:00
It's not a secret there's been a global supply chain disruption due to the pandemic. Most business owners, myself included, are affected by it. While some have already engaged secondary supply chains in other countries, we are here to discuss how we should prepare and manage this China supply chain crisis. In this episode, we'll see both sides of the situation and our options. Given what's causing...
#142-My Opinions on "Amazons Rule Changes" Regarding Ranking Methods 15.11.2021 26:46
Today I'm riding solo and I wanna talk about something uncertain that is causing a bit of a scare to all Amazon sellers including myself. This unofficial form that was released, if it becomes official, will surely stir-up and affect our rankings. The question now is, are we ready? Over the years, rules change and we eventually have to adapt to it. This episode, as we talk about the possible change...
#141-How To Hire Talent To Scale Your Amazon Business with Yoni Kozminski 10.11.2021 46:22
No man is an island. This phrase applies not only socially but in business as well. Having been new to this experience of hiring an assistant and professionals to help me with my business, this topic is so fresh to me and I hope this helps you see things differently with help vs. doing everything on your own. I couldn't think of anyone more suited to discuss hiring or staffing than our guest today...
#140-An Amazon Insert Card Strategy Helping Grow My Followers on Amazon 08.11.2021 17:08
You should know by now that growing your Amazon storefront followers helps big time in conversion. That being said, I'm pretty sure a lot of us have tried tactics, including black ones in an attempt to convert more. In this episode, I'm gladly sharing an insert card tactic that for me is a white hat and would help you grow your Amazon followers like it did mine. So, stay tuned. In This Episode: [0...
#139-How To Diversify and Mitigate Your Risk as an Ecom Seller with Aleksejs Leal 03.11.2021 47:01
In this episode, we are joined by a 4th-timer guest and WOE podcast co-host, Aleksejs Leal, to talk about something important that is less talked about, diversification and mitigating risk. We've caught this topic from his previous guesting and thought to have him back to dive deeper into it. How diversification helps your business grow? When is the right time to diversify? Why does it matter to...
#138-How An Easy to Copy UGC Workflow Will help me Crush it with Amazon Live Video and Posts. 01.11.2021 17:40
Today, it's just you and me and I'm excited to share something that will gain you more followers on Amazon. Listen in as I will give FREE access to a user generated content workflow that will help you crush your Amazon live post and videos. In This Episode: [01:40] Access FREE workflow [02:25] The basis of this workflow. [04:50] Simple email that attracts. [05"20] Off-Amazon email review request....
#137-How to Prepare Your PPC Campaigns for Q4 with Gabriel Caceros of Better AMS 27.10.2021 52:10
I couldn't think of anyone better to discuss today's topic than Gabriel Caceros of Better AMS. Gabriel being an Amazon advertising expert, will share with us his knowledge on a very timely topic that is Q4. If you are one of those who thought that Q4 isn't working or everything you did to prepare for Q4 isn't profitable, this episode is for you. I guarantee you'll pick up big nuggets of tips, tric...
#136-A USA Based Factory Ready to Launch Your Next Private Label 25.10.2021 21:03
In this episode, I'm so stoked to share with you about my recent trip to a Boston based factory that will give you some serious goals to go local. I'm gonna share how this tour has impacted my approach towards sourcing private label products primarily from China. The goal of this episode is to challenge your China-first-approach when it comes to PL and introduce you to a factory that has low MOQ...
#135-Ask Better Questions to Get the Results You Want: Newbie Mistakes and Advanced Tactics for Ecom Sellers with Anthony Cofranesco of PickFu 20.10.2021 43:26
In Today's episode, we are diving deep into split testing with PickFu's Industry liaison, Anthony Cofrancesco. As one of the leader in the feedback platform game, PickFu will share with us what split testing is, how and when to use it and why you should invest in it. If you have been doing split testing and you feel that it's not working, this episode might just have the answer to all your doubts...
#134-Why Building Your Brand Voice Can Increase Your Amazon Sales 18.10.2021 36:19
One of the topics that is fascinating is psychology. Applying psychology into building brands and creating something with great psychological effect to your target audience is a brand voice. Your brand voice is your direct way to communicate with your audience. Let's all learn more about it and how it can help increase your Amazon sales and with us Today, an awesome writer and brand voice expert,...
#133-Work on Your Strengths, Not Your Weaknesses with Noemi 13.10.2021 20:30
Today I'm riding solo as I share with you the things that are purely based on experience as a newbie in the business world and my perspective on things that helped me adapt and kept helping achieve success. In order to succeed, one needs passion but being passionate about something does not mean success all the time. There has to be a focus on what to be passionate about. And that I will discuss a...
#132-How to Become a Successful Amazon Seller with Marc Furmanski 11.10.2021 37:57
In Today's episode, we have a second timer and fellow wizard, Marc Furmanski. Because he was such an inspiration on his first guesting on the show, episode 100, Iam so honoured to have him back. If you haven't listened to it, now is the time and you'll know what I'm talking about. How to be a successful Amazon seller? A question that you probably asked when you were a newbie. Probably searched t...
#131-Amazon Posts: A New Avenue for Social Media + Online Retail with Barbara Boschen 06.10.2021 44:37
Amazon proving that it can't be left behind by trend, Amazon post was introduced for sellers to create content that is view-worthy for the buyers and for buyers to easily browse specific brands and categories via brand feed. That makes Today's episode all about Amazon Post. In this episode, we have Barbara Boschen of CoMerchant to share about Amazon post and all its possibilities of how it could b...
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