Carlos Alvarez

Wizards of Ecom

Business EN ↓ 414 episodes

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Author

Carlos Alvarez

Category

Business

Podcast website

www.wizardsofecom.com

Latest episode

Jul 9, 2025

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Episodes

#180-The State of PL, the Secret Sauce and Content First with Mike Jackness 28.03.2022

Learn the basics of content-first approach from Mike Jackness. In this episode, he shares in a no holds barred talk a walkthrough of his latest soon-to- aunch project that is content-first approached. Listen in and decide for yourself if this approach is right for you and would probably help you have more efficient direction for your new PL. In This Episode: [00:25] Welcoming Mike Jackness on the...

#179-How To Launch A Brand On Amazon FBA in 2022 with Adam Heist 23.03.2022

This episode is a must listen to episode you wouldn't want to miss. Adam Heist will be sharing his 8 Frameworks to successfully launch a brand on Amazon FBA this 2022 that is as good as your guide to launching. We will dive deeper into which area of the business you should pay more attention to. So buckle up and enjoy the show. In This Episode: [00:55] Welcoming Adam Heist on the show. [03:20] 8 F...

#178-How to get the Attention of Influencers and Increase the Likelihood that They will Want to Work with You 21.03.2022

Today is a solo episode, just you and me sharing my thoughts and experiences about engaging influencers to support and advertise your brand.  Some recent validations I've had surrounding how to get the attention of Influencers and increase the likelihood that they will want to work with you. Working with Influencers can put your products on top of page 1. It is extraordinarily powerful if you work...

#177-The Benefits of A Trademark with Rich Goldstein 16.03.2022

If you are a Private Label seller, Trademark is the most important thing you need to secure for your very own protection. This episode is solely dedicated to everything about Trademark, its importance, the process, and everything you need to know.  Trademarks will help you protect your brand, your customers and your business. Rich Goldstein of Goldstein Patent Law will walk us through the process...

#176-How I Would Begin Selling Private Label Amazon Today if I "Only" Had 3 Thousand Dollars 14.03.2022

Trigger Warning Issued: This topic can raise eyebrows and trigger a debate to those who've been there and done that. I'm sharing my pre-pandemic, post-pandemic and latest nawer to the question ' How much money do you need to start an Amazon business?' I'm also sharing some fixed cost for the products based on my very own unbiased experience. My goal and hopes in sharing this is to help you shape y...

#175-Best Practices for a Successful Networking Strategy with Tim Jordan 09.03.2022

Today in this episode, we are going back to basics. This topic is the make or breaker of any business, networking. Because no man is an island. In here we also learn that networking is collectively learning, you learn the more you communicate. So, it's all beneficial.   Aside from getting into the essentials and importance of networking, we tackle the very etiquette of it regardless of your level...

#174-The 9 Ps of Profitability a Playbook for Increasing Profits 07.03.2022

I'm so stoked to be having Today on the show, a guy whose presentation was a mega hit during our recent Online Sellers Cruise. A very experienced young man, CEO of Brain Power Agency, Camillo Parra. You wouldn't want to miss a second of this episode cos every word is a golden nugget. Without further ado, 9Ps of Profitability for Increasing Profit.    In This Episode: [00:28] Welcoming Camillo Parr...

#173-How to Use Amazon Product Opportunity Explorer And Evaluate Brand Market Click Share with Liran Hirshkorn 02.03.2022

It's a pleasure to have our guest, Liran Hirshkorn walk us through the ins and outs of Amazon Product Opportunity Explorer. POE is a tool that serves and helps sellers analyze their products by data insights it gathers. Liran also shows us through video presentations the demands for new product ideas and niche opportunities. Other than POE, we dive deep into evaluating brand market click share. So...

#172-Paying Too Much for Software? Staying Lean, and Two Reasons Why I am LOVING DATA DIVE. 28.02.2022

Today is a solo episode and another opportunity to share some personal preferences that helped me and I know would be beneficial for you too. Today's topic is the monthly bill for my software purchases, staying lean in marketing stocks software and my current favorite software, Datadive. If that all-Caps in the title doesn't say enough how much I recommend and love it, I don't what does. The inspi...

#171-How to Stop Wasting Time and Start Working Smarter: 7 Tips on Focusing on Your Strengths with Noemi Bolojan 23.02.2022

Today, I'm riding solo and more than grateful for the chance to share my thoughts to all of you, listeners. Do listen in as I share some tips and golden nuggets from my self-discovered journey as an entrepreneur. If you are someone struggling to find enough time to get anything done and constantly spinning your wheels trying to do too many things at once, this episode is for you. It's time to disc...

#170-Two Podcasts You Should Subscribe to Now and How One of them Has Already Impacted My New PL Brand 21.02.2022

Today is a solo episode and I'm very much thrilled that I'm sharing my 2 current favorite podcasts that I'd say inspires my new PL. One of which caused me to revisit the strength of having a strong off-Amazon presence and the other one is a must-listen to for all PL sellers. I'd also like to take this opportunity to thank you all, our listeners for sticking with us, me and Noemi. Your feedback ins...

#169-Amazon Listing Optimization Checklist 16.02.2022

Today, it's just you and me and I humbly and excitedly share with you, based on experience how a highly optimized listing can help you in  your conversion. I have recently made changes or revisions to my listings and I have seen 20% increase in sales. So, I dedicate this episode solely on the tips and tricks made that helped me gain and convert. This episode is also to help you see the need to pay...

#168-Discovering Amazon After Being Hit By a Bus - I am Inspired by How this Power Couple Defies the Odds 14.02.2022

This episode happened to be a Valentines Day and there's no better guests to have but a power couple that defies all odds and hardships before stumbling into Amazon and made it. Listen in as Danan and Jade share how being broke brought them into selling and later on became successful Amazon sellers. Can you start an Amazon with little to no capital? Danan and Jade did 10 years ago. Tune in to find...

#167-What Does it Look Like to Start Selling on Amazon in 2022 with Manoj Harpalani 09.02.2022

This isn't a beginner's guide to PL but we'll hear what starting your PL in 2022 looks like from a newbie and advice from a newbie's perspective. Let's hear it from Manoj who bravely pursues his Amazon goals despite the changes and challenges we are in and inspiring us this Q1. In This Episode: [00:27] Welcoming Manoj on the show. [01:00] How Manoj decided to start his PL with financial background...

#166-Theory Versus Practice When it Comes to Learning, Workshops, Working in Public & My New Niche 07.02.2022

It's just you and me cos I'm riding solo on Today's show as I excitedly share with you my learning these past months as pertains to Ecom business and how it is going to shake the future of Wizards of Ecom. Today's topic is about Practical vs. Theory and working public. Tune in as I share some new things and possible changes in WOE. In This Episode: [01:45] What inspired this episode's topic? [03:5...

#165-How to Strategize your PPC Campaigns to get out the Best of your PPC Budget with Destaney Wishon 02.02.2022

Campaign budgeting can be tricky and frustrating and we are summarizing a good one for you in this episode and I couldn't think of anyone else to do discuss this best but the Destaney Wishon of Better AMS. A well strategized campaign can give your business a significant rank and boost it needs, all you need now is to know how. Listen in and understand better in this episode.  In This Episode: [00:...

#164-The State of Shipping from China with Burak Yolga 31.01.2022

Since the pandemic, we have not seen a slight positive change in the state of manufacturing from China. Most of us have had this dilemma of delayed shipment and higher shipment costs. The question is, do we have an alternative? Because if the answer is no, then  this episode might give you the slight dibs of what is coming in for China manufacturing this coming week.  In this episode, we tackled w...

#163-How to Start Your PL Business with an Exit in Mind with Greg Elfrink of Empire Flippers 26.01.2022

Though exiting a business is not something a business owner thinks about on its launch, it should always be considered no matter how dear and precious they are and in this episode you are learning why.  Also in this episode we are rather leaning to exiting gracefully by engaging the right people. Selling your brand might also turn out to be your best business financial decision, find out how. So j...

#162-How a TikTok Influencer Grew Her Channel to Over 1 Million Subscribers & How You Can Work with Her 24.01.2022

With TikTok being the fastest growing and most-used social media app, a lot of Influencers, creators and even sellers had been using the platform during the past year. Today, we discussed how to be a TikTok influencer with an influencer herself, Gracey Ryback who turned her passion in sharing good deals to a profitable niche on TikTok. I had the honor to understand from her how to grow a Tiktok ac...

#161-Influencer Marketing For Your PL Brand, With Noemi Bolojan 19.01.2022

Today is a solo episode and is something near and dear to my heart as I am an instagrammer myself before actually starting my Amazon journey. That said, I have quite the background and I'm gladly sharing with you how Influencer marketing via Instagram works. If there is one platform that you'll find easy to market your products, it's Instagram. I'm gonna share with you tips on how to stress-free i...

#160-Why External Traffic & Amazon DSP Should Be Prioritized by Brands on Amazon 17.01.2022

In this episode, we are going to talk about something brands shouldn't ignore and should prioritize if they want a more profitable business and that is DSP and external traffic. Let's hear it from digital marketing expert, Vitali of Profit Whales why DSP and external traffic should one of your priorities and how it is one of the most fundamental ways of maintaining a strong position within Amazon...

#159-How to Find Your Authentic Voice with Sou Bounlutay 12.01.2022

The importance of finding your authentic voice is as important as a compass that leads you to a successful you. Let's learn about this in this episode as our guest Sou Bounlatay shares with us how to find your authentic voice and use it to become the better version of yourself.  Sou also shares her inspirational story that brought her in this coaching journey. So listen in and be inspired to find...

#158-The Key to Sourcing Your Next Profitable PL from Mexico 10.01.2022

Following previous episodes where we've talked about the possibilities and options other than China manufacturing, is the viability of Mexico. In this episode, we are joined by Omer Dar to educate us how viable it is to consider Mexico as a manufacturing source for your next PL.  As we experience difficulty moving our products from country to country these past years, we look for more options but...

#157-Amazon Seller Financing: How To Scale Your Business With Good Debt with Alexandra Ramírez 05.01.2022

Debt isn't always bad. Though most people would raise their eyebrows when they hear it and it's viewed as primarily bad, there are good debts that can actually help your business scale up and get higher ROI overtime.  Let's get to know Sellers Funding, an all-in-one financial solution platform designed to help sellers grow and scale up their businesses. This episode is all about educating sellers...

#156-How Amazon Editorials Impact Buyer Search with Eric Suddarth of Seller Rocket 03.01.2022

When a buyer isn't familiar with the product he's looking for, a recommendation sure helps him get decisive and that is what Amazon editorial recommendations is for. If it is beneficial to Amazon buyers, it definitely is to sellers. Now the question is how do you rank the editorials? That's right! Ranking is everything at Amazon. Find out more in this episode as we warm up 2022! In This Episode: [...

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