Carlos Alvarez
Wizards of Ecom
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
Author
Carlos Alvarez
Category
Podcast website
Latest episode
Jul 9, 2025
Where to listen?
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Episodes
#105-How To Use Nano Influencers To Grow Your Brand with Paul Baron 07.07.2021 52:03
Quality over quantity! In Today's episode, we are going to talk about the underdogs in the influencer industry, the Nano Influencers but firstly, before we dive into the juicy context of the show, I'd have just had to educate everyone who's not familiar with the term. Nano Influencers are Instagram users/influencers with less than 10,000 followers. In this episode, we are siding with the nano infl...
#104-How to Know IF You Should Sell Your Private Label on Shopify with Caulen Foster 05.07.2021 53:03
The two biggest Ecom platforms in the US are Amazon and Shopify. No comparing cos both can make or break your business in the right management. So, on today's episode, we have a special guest and new friend of mine Caulen Foster, the co-founder of Brain Power, to share with us his expertise, Shopify. If you are looking at leveraging the power of Shopify, this show is the perfect one to listen int...
#103-Winner YouTube Ads - Learn the Tactics Behind with Shash Singh 30.06.2021 35:19
Today's episode is the second of the 2 part Winner YouTube Ads Series and we have today a YouTuber himself, Shash Singh who shares the most helpful tips and tricks in his own skillfully made videos in his channel and he will be sharing golden nuggets on leveraging YouTube ads for your Ecom business. Listen in for easy tips for a more profitable Youtube adversitizing and best practices and strategi...
#102-How to Find Influencers to Explode Your Amazon Sales with Dan Fernandez 28.06.2021 44:56
Let's face it, campaigns and launches are quite big to handle on our own especially when we don't have a wide network. We definitely need a hand in promoting and getting our products reach more. That's when influencer marketing comes in. In Today's episode, we are joined by Dan Fernandez of Tomoson- an influencer marketing platform to share with us everything we need to learn in engaging influence...
#101-Winner YouTube Ads - Learn the Psychology Behind, with Tom Breeze 23.06.2021 50:57
YouTube advertising and what impact it gives a brand is the hot topic I'd like you to benefit from today and we have our guest, Tom Breeze to help us understand the psychology and emotions behind the ads. Why do we need to target Youtube ads? BECAUSE youtube gets millions of views daily and as the high percentage of viewers and users increase, advertising on YouTube can definitely attract old and...
#100-5 Ways to Speed Up FBA Check-In Delays & Thrive During a Logistics Crisis 21.06.2021 46:03
In Today's episode, Noemi and I will be hosting the show and we are joined by a mutual friend, fellow Wizards of Amazon and veteran Amazon seller, Marc Furma. And to make WOE podcast's 100th episode special and to thank you all for sticking out with us, we bring you a topic that is close to every Ecom business owners, logistics. Speeding up and building same-day check-ins, avoiding future OOS str...
#099-Tips and Strategy on How To Build A List with Carlos Alvarez 16.06.2021 43:07
Your ultimate guide to growing and building your list in a podcast episode. How to start, how to grow, creating campaigns and every strategy you'll need to know in email marketing compressed in 45 mins with no other than The Carlos Alvarez. I learned a lot and I know you'll pick-up a thing or two in making a profitable email listing. So tune-in cos big nuggets awaits. In this Episode: [00:40] Welc...
#098-Prosper Show Amazon Seller Conference, Why it is a Must-Attend Event, with Brian Anderson 14.06.2021 40:05
The Prosper Show is finally happening after more than a year of pandemic. In this episode, Brian Anderson, the producer of the show tips us off what to expect in the show. The Prosper Show being the largest continuing education conference in the US for established Amazon sellers, is bringing us 28 sessions to expect, network opportunities and the chance to meet 40 awesome speakers and Amazon exp...
#097-How To Use Bulk Files For Quick Bid Optimization With Elizabeth Greene 09.06.2021 38:57
Using bulk files is one thing I wish I had done long ago. Now that I'm doing it, I realized it could really save a lot of time. So Today, in this episode, we have a bulk file expert guest, Elizabeth Greene of Junglr to educate us with all things bulk file. If you are one of the people who haven't heard or have not decided whether to use bulk files or not, this episode will help you decide and conv...
#096-Early Amazon Trenches to Upwork to in Demand Amazon Thought Leader, with Andrew Morgans 07.06.2021 47:35
From his humble beginning and inspiring Amazon origin story to being a sought-after Amazon thought leader, Andrew Morgan, is sharing these with us. From side hustles to building his own Amazon management agency. With a company of 48% conversion rate that helps brands navigate the challenges of Amazon for sellers and vendors, Andrew gives the biggest advice you should hear. In This Episode: [00:30]...
#095- What Are Press and Video Releases and How To Use Them To Increase Your Sales With Norm Farrar 02.06.2021 45:23
Here for the second time in the show, PR expert Norman Farrar. He talked about the difference between press releases and PR as in public relations. Press releases are your business' ticket to publicity. In This episode, Norman will share with us how to use press releases effectively in your businesses and in Amazon businesses? The power of press releases is the reach, the exposure, attention and p...
#094 - How to Quickly Get Back to Selling After an Amazon Pesticide Listing Suppression with Vanessa Hung 31.05.2021 44:48
In the past month, a lot of Amazon sellers received a letter of reminder on pesticide and products with pesticide claims in what seems to be a blast email from Amazon. If you happen to be one of them, here in this episode, Vanessa will shed light on the matter. And as shocked as you may be upon reading the email, thinking what pesticide has to do with your product? Vanessa is here to explain why....
#093-5 Things I Wish I Knew Before Selling on Amazon 26.05.2021 19:03
Today's episode is a solo episode with me, Noemi and I'm gonna be sharing with you 5 things I wish I knew before selling on Amazon which I think is very important especially if you are a potential seller looking for a new product or an Amazon newbie. I know it takes courage to start an Amazon business and it sometimes gets overwhelming. So here, according to my experience is a list that you might...
#092-Diagnosing the Problem When Your Amazon PPC Goals are not Hitting the Mark, with Ritu Java 24.05.2021 52:02
All problems have solutions and that includes what seems to be your unreachable PPC goals. Today, our guest, Ritu Java of PPC Ninja will help us in more ways that one to learn the importance of diagnosing the problem. It sounds very technical, isn't it? Do you think funneling PPC needs expertise? Let's hear what Ritu have to say about that as she discussed the how-tos of troubleshooting the funnel...
#091 - How to Create Wholesale Bundles, Avoid Common Mistakes, And Maximize Your PL Profits, With Kristin Ostrander 19.05.2021 44:58
Is it possible to start an Amazon business in as little as $300? Apparently, It is! That's according to wholesale bundling expert, Kristin Ostrander who will share her expertise and knowledge in what she describes as "Poor man's Private Label". Intriguing enough? Let's explore more of wholesale bundling because in this episode, Kristin also shares where to find wholesale vendors, search volume wit...
#090-How to Control Product Quality Levels with Your Factory in China, with Mitchell Johnson of V-Trust 17.05.2021 43:32
On Today's Episode, we have a returning guest from my most trusted inspection agency, V-trust, Mitchell Johnson. Mitchell is back the second time around in this 3-part series to discuss further more about the importance of product quality inspections. Controlling product quality is something every business product owner must look into not only to increase the value of their product and to meet con...
#089 - How to Leverage Amazon Influencers To Create Amazon Live Videos With Carlos Alvarez 12.05.2021 38:48
Today we have a very special guest. My mentor, my co-host, none other than The Carlos Alvarez. I'm very much excited to get across and learn more about Amazon live videos and how to leverage Amazon Influencers to do Amazon Live which Carlos has run through in this episode. Find out why Carlos recommends to apply for Amazon live as soon as possible and why he suggests to go live daily. In This Epis...
#088-The Pros & Cons of Manufacturing Your Private Label Product in the USA with Alexander Fedorowicz 10.05.2021 56:18
Something that I have had high on my list of priorities over the years but has been elusive to me is manufacturing my own product here in the USA. So, having Alex here on the show today sheds light on this possibility. If you happen to have the same goal as mine, this show is something to catch. Alex who came from a different professional background will enlighten us that experience makes a big di...
#087 - 15 Minute PPC Optimization Tips and Tricks with Destaney Wishon 05.05.2021 38:43
With Amazon's 12 million product catalog, how do you think buyers can find your product? Ads! But now that everyone's advertising, it's important to learn some tips and tricks on PPC optimization. In this episode, we are going to simplify things for you. Know the latest advertising strategy hacks from no other than Amazon ad expert Destaney Wishon. She is also gonna be sharing an easy formula you...
#086-Amazon Owes You Money & Why You Should Let GETIDA Recover it For You, with YONI MAZOR 03.05.2021 37:32
As your business grows, data piles up. Unfortunately, most of the time, you lost track of the auditing percentage of your revenue. Fortunately, there are companies that offer auditing systems that can help you track your inventory, refunds and reimbursements. Who does not love reimbursements, right? Yoni will walk you through how this works and get the money that Amazon owes you. Discover the geni...
#085 - What Is Holding You Back From Achieving Your Goals? With Paul Wilson 28.04.2021 59:04
What's holding you back in achieving your goals? Apparently, according to therapist and mindset coach, Paul Wilson, it has something to do with the stuff our mind tells us. You could be feeling like you are going down a wrong road. You might be questioning yourself why everything is going wrong or you could be feeling that it is hard to get where you want to be. If one of these is on your mind, t...
#084- What Most Sellers are Getting WRONG with Amazon Live Video with Jeff Cohen 26.04.2021 33:59
I've had previous podcast episodes where I genuinely encourage my listeners that doing Live is the way to go and I'm gonna have to take that statement back a little because in this episode, Jeff will enlighten us why Amazon Live is not for everyone. Yep! You read that right but don't get disheartened just yet cos there are options to go live successfully and we discuss all of it in this episode. S...
#083 - All You Need To Know About How To Succeed With KDP, With Rachel Ollen 21.04.2021 40:15
You are not a writer but you have a story to tell. Here's good news for you! You don't have to be a writer to write but you can still publish a book that you dream of writing and publishing and make profit out of it. Rachel Ollen will walk us through the how-tos of KDP or Kindle Direct Publishing. If you are ready to dig in and make use of your writing skills or books ideas, listen in because this...
#082-How to Optimize for Alexa Voice Search with Robyn Johnson 19.04.2021 39:32
Is voice search the future and the next big thing for SEO? Let's find out! In today's episode, we have an exciting guest, The founder of Marketplace Blueprint and host of the Marketplace blueprint Podcast, Robyn Johnson and she kicked off the show enthusiastically sharing her writing skills and her role in the Amazon space. Get ready to be impressed by Robyn in this no holds bar episode as she wal...
#081- Your Must Have Guide On Branding With Kitty Lai 14.04.2021 50:16
Kitty Lai who was always behind big brands and now stands as her own brand shares with us what you need to know about branding. With all her credentials, experiences and expertise, Kitty enthusiastically shared 40 minutes packed with information you can learn from and execute to make your brand a success. Branding plays a big role on how you represent your product or how your product represents yo...
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