Witness Business

In this episode, we sit down with Lior Arussy, founder of Strativity Group, a world-leading boutique customer strategy consultancy, as well as the author of several insightful business books. We explore the transformative power of customer experience and innovation. Lior shares the story behind creating and building Strativity into a global consulting powerhouse, the challenges he faced along the...

Passive income is all the rage. While many are looking for cashflow from real estate, Mike Hoffmann took a different angle. He bought his first vending machine in 2019 and struck a passive income gold mine. He has since grown this into 50+ machines that gross $50K+ every month, has left the 9-to-5, and now coaches others to follow in his footsteps. Whether you're looking for inspiration to get off...

Who says you can't make good money without a college degree? Who said you can't make good money while attending college? We sit down with college freshman Caleb Gerstein in this episode to discuss how he has earned $200K from content creation at the age of 18. And we learn that you don't need a million Instagram or TikTok followers to be successful online. With some grit and determination, and per...

In this episode, we sit down with Ken Rusk, author of Blue Collar Cash, to explore how he built his empire from a blue-collar background and why he believes financial freedom and happiness are within anyone's reach. Ken shares his journey from ditch-digging to becoming a successful entrepreneur and mentor, offering practical steps for achieving prosperity without a college degree. We discuss the v...

If anything positive came out of the pandemic, we've heard numerous times how it afforded some of us time that we didn't otherwise have. And that time was used to breathe, think, and create. Such is the case for That Sound Game founders Cam and Nat. What started as a lighthearted game of Cranium [a few drinks later] turned into a whole new invention. That Sound Game prompts players to make sounds...

In this episode, Steven and Kyle give a recap of the first 8 episodes of the podcast. They discuss their favorite part of each interview, some of the best entrepreneurial wisdom and lessons learned from each guest, and how you can apply it to your own life. Be sure to check out the Show Notes! Follow us on Instagram: @witnessbusiness

After spending decades searching for his true calling, Mesh found his passion in coffee. From helping build a thriving textile business to managing Starbucks’ retail operations, his journey took an unexpected turn when his love for cold coffee led to the creation of Cumulus Coffee – a revolutionary at-home machine capable of brewing nitro cold brew. Though Cumulus is a new player in the market, th...

Ben Wessels had no intention of becoming a businessman. With plans of committing himself to helping people through social work, he did not anticipate having a lot of money. But when insurance mandates changed while Ben happened to be working with a clinician specializing in autism care, and autism was no longer considered a pre-existing condition, suddenly the door burst wide open. Ben has since b...

Ever wonder what it's like to go viral on social media? Ever wonder what it's like to get PAID to go viral on social media? In this episode, Clark Gary removes the veil. After beginning his career in tech sales, Clark started tinkering with creating content online, making videos of himself talking about whatever he was interested in at the time. The videos weren't great, but he was learning. Once...

Ideas are a dime a dozen. Execution is another story. When most people get an idea, the first thoughts are typically: "I have no idea where to start." "I don't know how to do that." "I don't have the right background for that." We become paralyzed by our own thoughts. When Dale Backus gets an idea, his thinking is more along the lines of: "I can probably figure that out." That's exactly how Ohsnap...

Maya and her co-founder Dustin set out to make the perfect protein beverage in Koia. But it wasn't easy, and there were many road blocks. Tune in to hear the challenges they faced, and how they overcame them to get on the shelf at Starbucks, and ultimately exit the business. We also dive into the details of Maya's new company: HAPPY POP, a mood-boosting beverage company. Maya gives us insights int...

Jon knew he had something when he created Neven Eyewear. He didn't know much about sunglasses, but he knew the frustration he felt when he lost an expensive pair immediately after the purchase, and was offered 10% off another pair to compensate for the loss. This was a problem he knew he could fix. The only problem: he launched to crickets. For months, he struggled to get a sale. Finally, he decid...

In this episode, we get a close-up look at the story behind Carnivore Snax, and the entrepreneurial journey of co-founder Mark Ritz. When Mark was approached by Sylwia with a unique meat snack, they got to work at making the product great, and turning it into a thriving business that brings in tens of millions of dollars each year. Hear how Mark's prior work experience at Costco, as well as his pr...

Michelle Vandepas learned early in her career that she wanted to set her own rules. She quickly found a few skills she was good at, monetized them, and then taught others how to do what she did. And so began her journey has an entrepreneur, business coach, and book publisher. Looking to get up off the couch and take action on your business ideas, but not sure what to do first? Michelle walks us th...

What started in Joe's garage in 2022 to curb his beer craving has since exploded across the country in just a couple of years. Go Brewing is now in retail stores all over the country, has won prestigious awards in the beer space, and has gained tens of thousands of customers. But Joe isn't a brewer, so how could he possibly create a successful beer company? Tune in to hear the full story, which ou...

In this episode, we sit down with Melissa Urban, the visionary and co-founder of the Whole30 diet, to explore the journey behind one of the most influential health movements of our time. Melissa shares the story of how a personal experiment turned into a global wellness phenomenon. We dive into the challenges she faced in the early days, the pivotal moments that helped transform Whole30 into a thr...

In this episode, we sit down with 13-year-old Sowmya Nandyala, founder of the Drive IT app that is transforming the DMV experience. One trip to the DMV with her parents was enough to set her on a journey to solve the problem with DMV wait times. Drive IT turns months of waiting into moments, giving users more control over their time. Tune in to discover how she did it! How was she able to juggle h...

So you've got a big idea for a tea company. "Let's brew tea from around the world and sell it at Whole Foods." But then you think, "Who am I to think I could disrupt such a crowded space, without the background to even know where to start?" Such is the case for millions of people around the world. But not Jeremy Issakharian. When the idea for a tea company came to him (and to his brother, Josh), t...

Valentina Gomez is a perfect example of seeing a problem in the world, and rather than waiting and hoping for someone to solve that problem, getting to work. Having a background in clothing and textiles gave her insights that most of us never have into how clothing and fabrics are made, and how harmful it can be for the environment. Werewool was born out of a desire make the world of clothing and...

In a world full of people with busy lives who hardly have time to take care of themselves, convenience sells. Amazon allows you to shop without getting out of bed. DoorDash brings dinner to your doorstep. And now Juiced Fuel will fill up your vehicle's gas tank, and you don't even have to leave the house. When Korey McDavid heard his wife complain about having to run to the gas station with young...

Francis Lyons has had a long and diverse career with a plethora of work experience in various industries, not the least of which was becoming executive producer of MTV's "Made". But years later, a conversation about the current state of social media led to the exploration of a new kind of social media. One based on merit, that rewards creativity rather than engagement. Cue the creation of ooPoll,...

Whether you're a fan of entrepreneurial stories or just love clever inventions, this episode is sure to inspire and entertain. Brett and Jeff became friends while working at Amazon together. When they found themselves inspired to go out on their own, they decided to give it a shot together. But what would they do? On a "think week" getaway that included brainstorming product ideas and multiple tri...

David Chang started Savvy Works, a digital advertising company, in 2017. As AI began to re-shape the digital world a few years later, David had two options. 1) Keep his head down and pray AI doesn't put him out of business, or 2) Adapt, and find ways to utilize AI to make his business even better. He opted for option 2.Now, Savvy Works is on its way to becoming a fully-automated advertising machin...

Lucas Kraft has had a lifelong journey dealing with digestive issues. An eating disorder as a young teen ultimately led to permanent damage to his digestive tract. This meant almost daily antacids, many of which were chalky and lacked flavor, with additives that sounded like they could double as cleaning supplies. Not to mention all of the plastic bottles that probably ended up in landfills. After...

At a summer barbecue? Camping? Random Tuesday night? From Cornhole to Bocce Ball, backyard games always level up the fun. We all love a good backyard game. But how hard is it to invent a new one, and take it to market? In this episode, we get an inside look at the creation of BucketGolf, a fun new outdoor party game that is "the excitement of golf mixed with the ease of yard games". Hear how found...