Witness Business

When Carolyn was diagnosed with celiac disease at age 31, every gluten-free cookie she tried fell apart into chalky dust. So the former Department of Defense consultant turned stockbroker decided to build a better one herself, and Mightylicious was born. In this episode, she walks us through baking tens of thousands of inedible cookies in a tiny New York apartment, engineering her own flour blend...

In this episode, we chat with entrepreneur and former NFL player Rick Elmore, founder of Simply Noted, to talk about how he went from pro football to medical sales to building a multi-million-dollar startup powered by robotifcs and handwritten marketing. Rick shares how a simple business idea turned into an innovative tech company, the challenges of entrepreneurship, validating a startup idea, hir...

In this episode, we sit down with Josh Sprague, founder of Orange Mud and Seven Clay, and we unpack how his mindset turned his own frustrations into 7-figure businesses. When you can’t find a hydration pack that works for you, just try to build one and see what happens. Or when you can’t find a custom embroidery company to do what you ask, just buy the machine and try to do it yourself. Josh gives...

Which would you choose... starting a business from scratch, or buying into a proven franchise? In this episode, Abbie shares the story behind why she and her husband chose franchising with Scooter's Coffee, and how that decisions shaped their path into entrepreneurship. From the personal "why", to the to the financial realities, to hiring employees, we unpack what it actually looks like to step in...

In this episode, we sit down with the couple behind a one-of-a-kind beer bath business you've probably never heard of. Until now. After quitting their jobs, Jessica and Damien spent 14 months traveling the world in search of a business idea, eventually discovering beer spas in Poland. They went on to study similar experiences across different countries and blending the best elements into their own...

In this episode, we sit down with Bryan Clayton, an entrepreneur who built and exited an 8-figure lawn care company before launching GreenPal, a marketplace app that is essentially "Uber for lawn care". Bryan shares the real founder story behind building a service business, scaling a local lawn care company, navigating a successful business exit, and then starting over to build a tech startup. mar...

In this episode, we sit down with Greg Lernihan to discover how he and his former colleague built from scratch the $3 billion tech giant Convergint Technologies. We learn about the successful 20-year careers they had previously, and why they chose to abandon the safety net of good job to build something from the ground up. From feelings of inadequacy, to hiring employees, to creating culture, to l...

After years of saving to pursue a simpler, more self-sufficient life, Jenni and her husband moved their family to a 16-acre plot of land in Alabama to more fully embrace living off the land. This is where Five Oaks Farm was born. Along the way, however, an autoimmune disease led Jenni on a sourdough journey. She began sewing beeswax-lined bread bags from fabrics she loved, and quietly grew this in...

John co-founded Lowcountry Littles with his wife, Anna, after walking away from the clear, fairly comfortable path. Rather than building his career as a CPA, or taking over his family's business, he decided to chase something far more uncertain but deeply personal. With no background in product manufacturing or the baby industry, John and Anna leaned into a potential hole in the baby / toddler mar...

In this episode, Kevin and Jaime from the Believe Crew share why they sold everything, moved their family to Mexico, and rebuilt their lives around a new definition of success. A definition rooted in values, freedom, and intention. And now they are helping others do the same. Be sure to check out the Show Notes! Follow us on Instagram: @witnessbusinessFollow Believe Crew on Instagram: @believecrew...

In this episode, we sit down with Dylan Stimpson, the founder who went first-to-market with a rage room in Boise in his early 20s. Dylan breaks down how the idea came to life, how he funded and launched the business at a young age, and what it actually takes to turn controlled destruction into real revenue. We dive into profits, expansion, sourcing smashable items, and more from a growing business...

In this episode, twin brothers Hayden and Hunter England share how they built Twisted Twins, a smash burger and ice cream shop in rural Illinois that has become a small-town staple. From early entrepreneurial experiments to literally digging trenches to save startup costs, they break down the grit, creativity, and hands-on work it took to turn burgers and ice cream into a wildly successful local b...

 What started as an idea on an olde ratty couch turned into a life-changing business and a powerful mission. In this episode, Cori Myka, co-founder of Calm Within Adult Swim, shares how a simple desire to slow down and teach people sparked the idea to help adults overcome their fear of water. She walks us through how they went from teaching kids at community pools to offering personalized adult sw...

What happens when you flip over a pack of chewing gum, dig into the ingredients, and realize you're chewing on essentially plastic and rubber? Nate did exactly that. Sparked by an oral-health crisis, combined with his background as a chef and flavor guy, he went deep into research and built Underbrush Gum from scratch. Nate takes us behind the scenes of his micro-batch experiments, the [borderline...

If you tell your friends you just spent $20,000 on bath bombs, they'll probably think you've lost your mind. But the risk that Justin took on bath bombs turned into something far bigger... a faith-driven brand built around storytelling, creativity, and purpose. In this episode, Justin opens up about the crazy first steps, the pivots, the moments he almost gave up, and how trusting his gut (and God...

In this episode, we sit down with Kirsten Graham, founder of Six Figure Business Coaching, and we discuss why small business owners stay stuck doing everything themselves. She walks us through how outsourcing, hiring virtual assistants, and dropping the $10 tasks can unlock real growth. Especially for the solopreneurs who never feel like they have enough time to grow the business. If you've been t...

Cedar, the co-creator (with his father Stuart) of the Flow Hive and founder of Honey Flow, joins us to share the incredible story behind one of the most revolutionary inventions in beekeeping. As a third-generation beekeeper, Cedar spent years experimenting, failing, and refining an idea that would make harvesting honey simpler, cleaner, and more sustainable. He walks us through the early prototyp...

Peter didn't plan for his chess board made of resin and Pokemon cards to go viral, nor did he plan for it to turn into a business. But the video went viral, and the requests came flooding in, and Nerds on Board was born. What started as a creative art project quickly became an unexpected side hustle. In this episode, we talk with Peter about his passion for art, how the viral moment happened, the...

Seventy-five episodes in, we're looking back on how this podcast pushed us from talking about entrepreneurship to actually living it. From vending machines to rental properties, we share where our own businesses stand today. PLUS 75 one-sentence tidbits of wisdom we've learned along the way from dozens of interviews. This milestone episode is packed with real lessons and honest reflections. Be sur...

In this episode, we chat with an old friend Alex Lagos, the creative mind who helped reshape how podcasts get discovered. Long before it was industry standard, Alex was using video clips and social media to make podcast episodes go viral. Today, he runs a podcast agency and studio out of Nashville that is trusted by some of the biggest names in the industry. Alex shares how he spotted the opportun...

Anthony had a stable career for years, but his real passion was always bourbon and cigars. What started as a personal collection has grown into the Bourbon Whiskey Library, with over 1,000 bottles and an educational business built around sharing his knowledge. In this episode, Anthony shares how he turned his passion into a way to semi-retire, create new income streams, and spend his days teaching...

What happens when your own sister locks you out of the business you built together? For the founders of JeeSauce, it meant starting over from scratch. After the bitter family feud that split apart the original Bitchin' Sauce brand, they tried twice more to get back on their feet, only to face crushing setback, from a manufacturer stealing their recipe to the pandemic derailing their shot at big-bo...

In this episode, we sit down with Ethan Whitfield, founder of Wild Horizon, a protein bar made from real beef, designed to fuel hikers, adventurers, or anyone who needs a hearty meal replacement on the go. Ethan shares the inspiration behind creating a bar tough enough for the trail, the challenges of launching something entirely new, and how Wild Horizon is carving out a new lane in the protein b...

Tyler Webb didn't follow the traditional path. No corporate job, no climbing the ladder. Instead, he started making social media content in high school, said yes to every small gig he could get, partnered with another creator, and slowly turned that hustle into Uncle Charlie, their own social media marketing agency. In this episode, Tyler shares how he went from making a few dollars here and there...

In this episode, we sit down with Jamie Watts, founder and CEO of Hex Head, who turned a couple of metal signs he designed for himself and a fellow sports fan into a booming business beloved by sports fans across the country. What started as "fiddling around" quickly became a full-time operation, landing Jamie licensing deals with every major sports league, including the NFL, NBA, MLB, NHL, MLS, a...