WIT Podcast Whatever It Takes

On this episode of the Whatever It Takes Podcast, Brandon J dives into a side of success that most people never talk about—the weight that comes with leveling up. Everyone dreams about bigger goals, bigger opportunities, and bigger wins, but very few people prepare themselves for the responsibility, pressure, and personal growth that success demands. Brandon shares why reaching the next level isn'...

On this episode of the Whatever It Takes Podcast, we're bringing together three of our most impactful leadership conversations into one powerful compilation. Brandon J starts by breaking down why leadership begins with identity, explaining that before you can reach the next level in business or life, you must first become the person capable of sustaining it. Through his own journey, he shares how...

EP 86: The Standard Behind The Success In Episode 86 of the WIT Podcast, Brandon breaks down what really creates success — and it is not just the deals, the money, the roofs, or the results. It is the standard behind all of it. This episode is about building leaders, protecting the opportunity, taking ownership, and understanding that the business is simply the vehicle for becoming a better versio...

On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to explore what it truly means to recover and come back stronger than ever. Whether you're recovering from addiction, trauma, failure, divorce, financial hardship, or simply a difficult season in life or business, Brandon shares why every comeback begins with one decision: taking extreme ownership. He opens up abou...

On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to break down a concept that every salesperson, entrepreneur, and business owner needs to understand: Avenues to Revenue. Brandon shares the exact mindset and strategies that helped build an $85 million company, explaining why top performers never rely on a single source of business. Instead, they learn how to crea...

On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to tackle a hard truth that many leaders avoid: if your culture is struggling, the problem starts with you. Brandon shares the lessons he learned while building his company, including the realization that culture is not created by words on a wall—it is created by the standards leaders are willing to uphold and the...

On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to discuss one of the most powerful forces behind sustained success: The Power of We. Brandon shares why individual talent can only take you so far, and how the right environment, culture, and accountability can unlock levels of growth that most people could never achieve on their own. From leadership and personal...

On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to discuss one of the most overlooked threats to growth: success itself. While most entrepreneurs spend their lives trying to achieve success, very few are prepared for what happens once they get it. Brandon breaks down how success can quietly become the enemy when leaders lose their urgency, stop doing the things...

On this episode of the Whatever It Takes Podcast, Joey Yak sits down with Brandon J to break down one of the most important questions every entrepreneur should be asking: Why do businesses fail? From startups that never gain traction to established companies that lose momentum after years of success, Brandon shares the biggest mistakes he sees business owners make—and the leadership principles req...

On this episode Brandon J and Joey Yak break down what actually creates a company that can scale. Too many business owners chase growth without building the leadership, systems, standards, and culture required to sustain it. Brandon shares lessons from growing Brandon J Roofing, opening new markets, developing leaders from within, and why scaling isn't about finding shortcuts—it's about becoming t...

EP 86: The Standard Behind The Success In Episode 86 of the WIT Podcast, Brandon breaks down what really creates success — and it is not just the deals, the money, the roofs, or the results. It is the standard behind all of it. This episode is about building leaders, protecting the opportunity, taking ownership, and understanding that the business is simply the vehicle for becoming a better versio...

On this episode Brandon J and Joey YAK dive deep into one of the biggest reasons most entrepreneurs never reach the next level — lack of focus. Brandon breaks down why staying "narrow and deep" changed everything for him, from walking away from multiple business opportunities to going all-in on roofing and building one of the fastest-growing roofing companies in the country. They talk about: Why c...

On this episode Brandon J and Joey Yak kick off a brand new series called The Game — a deep dive into what it really takes to build yourself, lead people, and create success that actually lasts. This conversation goes far beyond business tactics. Brandon J breaks down the importance of leadership, identity, standards, discipline, vision, and becoming the type of person capable of sustaining growth...

On this episode Brandon James and Joey YAK sit down with Josh Steinberger of Next Gen Restoration for one of the most honest conversations yet around entrepreneurship, leadership, private equity, and what it actually takes to build a sustainable business. Josh breaks down his 17-year journey in the roofing industry — from selling roofs out of a Ford Focus to building a multi-state operation — and...

On this episode Brandon James and Joey Yak break down the truth about money that most entrepreneurs never learn — and why making money doesn't mean you're actually building wealth. They dive into the reality that a lot of business owners are living closer to broke than they think… even while making serious income. Brandon shares how he built his financial foundation from the ground up — from survi...

On this episode Brandon James and Joey Yak dive deep into Brandon's experience spending the day with Ed Mylett at an exclusive mastermind event — and the powerful lessons that came from it. Brandon opens up about what it was like learning directly from someone he considers one of the greatest communicators and leaders in the world, why staying coachable is one of the biggest keys to long-term succ...

On this episode Brandon James and Joey Yak bring you something different — a real, unfiltered look inside a Monday morning sales meeting with the team. Joey gives you a rare peek behind the curtain, capturing Brandon in real time as he leads, develops, and challenges his team. This isn't a polished conversation or a sit-down interview… it's raw leadership happening in the moment. This isn't just a...

On this episode Brandon James and Joey Yak break down the real stages of scaling a business —from the early grind to building a company that can sustain massive growth. They start by unpacking what it actually looks like to go from $3M to $5M, where most entrepreneurs get their first taste of real money—and where a lot of them also get stuck. Brandon shares how easy it is to get comfortable at thi...

On this episode Brandon James and Joey Yak break down what leadership actually looks like beyond the title—and why most people never make it past the early stages. They dive into the 5 Levels of Leadership and unpack the difference between having authority vs. earning real influence. Brandon shares how leadership starts with production, but only scales when you learn to develop people, build trust...

On this episode Brandon James sits down with Joey Yak to break down what it actually takes to start, build, and scale a business the right way. They dive into the reality behind entrepreneurship and why social media has made business look easier than it really is. Brandon shares the foundational principles that separate people who start businesses from those who actually grow them — including the...

On this episode Brandon James breaks down one of the most important—and often overlooked—drivers of success: identity . He dives into why vision, goals, and discipline alone aren't enough if your identity doesn't match where you're trying to go. Brandon shares personal stories from coming home from prison and falling back into old patterns within days, to later building a successful life while sti...

On this episode Brandon James and Jon Paramore break down the truth about AI, technology, and what actually matters when it comes to building and scaling a real business. With so many tools, CRMs, and automation options available today, it's easy to get distracted and focus on the wrong things. Brandon shares how they built their company from the ground up by focusing on the fundamentals first — t...

On this episode of the Whatever It Takes Podcast Brandon James and Jon Paramore dive deep into the power of self-awareness and why it's one of the most important traits a person can develop in leadership, business, and life. The conversation starts with reflecting on a recent event that put a lot of things into perspective and quickly moves into a powerful discussion about radical honesty with you...

On this episode, Brandon James and Jon Paramore discuss complacency, pressure and staying ready with a special guest today: MLB World Series Champion + former St. Louis Cardinal Matt Adams — aka "Big City." In this episode, we cover: The "Big City" nickname How it started in spring training Why it stuck for 10+ years Where it all began Starting baseball at 3–4 years old Small-town Pennsylvania upb...

In this episode, Brandon James and Jon Paramore talk about a major gap in sales and entrepreneurship: Too many leaders teach people how to make money… Almost nobody teaches them how to keep it. We break down: The "Joe" effect — tripling income and still ending up broke Why quick success can destroy undisciplined people The importance of financial literacy in leadership Building emergency funds and...