WIT Podcast Whatever It Takes

In this episode, Brandon James and Jon Paramore break down what it really means to live in alignment — and the real price you pay when you don't. From entrepreneurship to personal discipline, faith, leadership, and relationships, we explore how small daily compromises slowly erode self-trust and confidence. Topics include: Turning vision into reality (16 months instead of 6 years) Why discipline f...

In this episode, Brandon James and Jon Paramore dive into one of the biggest hidden reasons people stay stuck—and how subtle habits, beliefs, and daily decisions quietly hold them back. This is an honest, reflective conversation about growth, discipline, and the mindset shifts required to move forward. If you've been feeling frustrated, unfulfilled, or like you're capable of more but don't know wh...

In this episode of the WIT Podcast, Brandon and the team answer real questions from business owners inside the Whatever It Takes community—covering leadership development, hiring systems, growth strategy, and how to scale without losing control They break down how to intentionally build a growth-driven culture, why personal development must be baked into company systems, and how weekly leadership...

What separates companies that scale from those that stall? In this solo episode, Brandon unpacks the philosophy behind creating a "culture of leaders who create leaders." He shares real-world lessons from years of building his business — including early hiring mistakes, leadership bottlenecks caused by ego, and why accountability multiplies as you move up. You'll hear Brandon discuss how caring fo...

This episode of the WIT Podcast is a deep conversation about growth, humility, and what it really takes to scale a business without stalling out . Brandon James and Jon Paramore focus on the idea that most people stop growing not because they lack opportunity, but because they overestimate what they know and underestimate what the next level requires. The episode repeatedly returns to the theme th...

In this episode of the WIT Podcast, Brandon James and Jon Paramore open up about the real reason they never slow down.  After recently speaking inside a prison he once lived in, Brandon shares what it felt like to walk back into a cell — not as an inmate, but as a man with freedom, purpose, and perspective. That experience reignited what he calls "the burn" : the internal fire that comes from know...

In this episode of the WIT Podcast, Brandon James and Jon Paramore sit down for an honest, wide-ranging conversation about the lessons that shape us—both personally and professionally. From upbringing and discipline to leadership, work ethic, and the impact of mentors along the way, this episode dives into what really molds character over time. Brandon and Jon explore how sports, family values, ha...

In this episode Brandon James and Jon Paramore warn against the danger of becoming complacent after achieving initial goals. Many people stop growing because they compare where they are to where they started, rather than where they could potentially be. 

On this episode Brandon James and Jon Paramore go into what winning looks like beyond the surface level. How to turly live on your own terms and not just for a season. 

Brandon James and Jon Paramore dive into what to do when the money starts coming in. Brandon emphasizes a core principle:  short-term sacrifice for long-term gain . The conversation breaks down why financial discipline matters more than income, how lifestyle creep destroys stability, and why taxes, planning, and structure are unavoidable if you want lasting success.

In this episode, Brandon James and Jon Paramore dive into a full Q&A based on the questions you've been submitting. They break down Brandon's transition from working in the field to stepping into leadership, including how he decided it was time to hire and build a team. Tune in for real, practical insight on growth, leadership, and leveling up both personally and professionally.

On todays episode Brandon James and Jon Paramore deep dive what it means to truly surrender. How relasing the control of everything to god and having faith in the plan has dramaticaly changed Brandons life. 

In this episode Brandon James and Jon Paramore go into how leadership begins with the standards you hold for yourself. When you let yourself slide, your team feels it. When you stay sharp mentally and physically, everything — decision-making, business growth, relationships — follows.

In this episode, Brandon James sits down with his wife, Kelly, and Jon Paramore for a transparent look at her impact on Brandon. Kelly shares her journey alongside Brandon, from the early days to building Brandon J Roofing. Brandon opens up about how her influence and support have shaped him and the business they've built together.  

In this episode, Brandon James and Jon Paramore break down how strength isn't just built in the gym — it's built in the mind. From daily habits to discipline, learn how to take care of yourself first so you can perform, lead, and live at your highest level. It's not about motivation; it's about building systems that bring out your best every day.  

In this episode, Brandon James and Jon Paramore talk about what it really means to grow — not just as a business, but as a leader. Sharing how learning to step back, create space, and let others lead became one of the most powerful shifts in his company's journey. It's a conversation about trust, empowerment, and building something bigger than yourself.

In this episode, Jon Paramore dives into the power of language and leadership — how the words you use shape your culture, influence your team, and define your direction. He breaks down the importance of clarity in communication, and challenges you to ask yourself:  what kind of leader are you, really?

In this episode, Brandon James sits down with Ryan Anderson — the top producer whose life has completely transformed since joining the team. Ryan opens up about what it really took to rise to the top, the mindset shifts that changed everything, and how being part of the right environment pushed him to new levels in business and life.

In this episode, Brandon James and Jon talk about what it really means to be built different — the mindset, the discipline, and the decisions that separate the average from the exceptional.

In this episode, Brandon James and Jon Paramore break down why the fourth quarter is the most critical time to push harder, not coast. They share what it really means to finish strong, keep your foot on the gas when everyone else is letting up. 

In this follow-up episode, Brandon James and Jon Paramore take a deeper dive into the details of his equity deal. He shares what the process really looked like behind the scenes, the key lessons he learned along the way, and how the partnership has already transformed the company for the better.

On this episode Jon Paramore dives into what it really means to create a life defined by your own choices, not outside pressures. If you're ready to stop settling and start owning your path, this conversation is for you.

On Todays episode Brandon James and Jon Paramore talk about the assassination of Charlie Kirk and its wider impact. Explaining how to avoid falling into the media's fear trap, and why protecting your headspace is critical during times of chaos. 

On today's episode Brandon James and Jon Paramore talk about the challenges that come with growth. Every step up brings new obstacles, but also new opportunities to rise above.

On todays episosde Brandon James and Adam Wilson go into how it is more than business it's about people, growth, and the steps it takes to keep climbing. Brandon knew he had to create a role to keep Adam on the team, and that decision turned into one of the best moves for the company's future.