Wisdom by WESA

Third-generation hat shaper Glenn Orms shares the legacy, craft, and passion behind Hat Masters and the timeless art of cowboy hat shaping. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Glenn Orms Instagram: https://www.instagram.com/thecowlot/ YouTube: https://www.youtube.com/@thecowlot6518 Facebook: https://www.facebook.com/TheCowLot We...

Retailers know that hiring is only half the battle. Keeping great employees engaged and motivated is what truly drives success. In today’s session, we’ll explore smart, practical strategies for incentivizing your team beyond just a paycheck. Whether you run a boutique, a tack store, or a multi-location shop, you’ll walk away with ideas you can implement immediately. Listen in... WESA Retail Roundu...

Today’s conversation dives into the importance of SEO at any level. Cowgirl Biz supports Western retail brands in nurturing community, expanding reach, and growing with heart. Listen in... WESA Retail Roundup June 16, 2025 Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Kim Ivkov of Cowgirl Biz - Facebook | Instagram | Pinterest | YouTube Presente...

VEXIL founder Shawn Wiese shares how his roots in professional bull riding and athlete management shaped a western lifestyle brand that resonates with today’s retailers and customers alike. Hosts: Coach Jenn and Morgan Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Shawn Wiese, Website | LinkedIn | Facebook | YouTube | Instagram | TikTok

 In a landscape dominated by big box stores, how do small retailers not just survive but thrive? We’ll find the answers today as we chat with Stevie Cummins, the powerhouse behind Jewel of the West, to explore how independent stores can win in 2025. Listen in... WESA Retail Roundup June 9, 2025 Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest:...

Join us on the Retail Roundup as we sit down with HR professional Jessica Sackett and discuss the HR practices/strategies that help you find and keep good employees, no matter what size your store is. Listen in... Please note this was audio only, no video. WESA Retail Roundup June 2, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: HR Profess...

Jason Wiese describes Bed Stu’s long term commitment to producing and marketing leather footwear and accessories with environmental consciousness in mind. Hosts: Mike Donnell , Kacee Willbanks Contact: Sophia Jagella, WESA Marketing Specialist Guest: Jason Wiese, VP Sales at Evolutions Brands, Inc. Website: https://www.bedstu.com Instagram: https://www.instagram.com/bedstu/ Facebook: https://www.f...

We explore the best practices of the written SOP for small businesses with Neil Potter of Improving Your Small Business.  Why are SOPs important, how do you start and how do you implement them. Listen in… WESA Retail Roundup May 19, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Neil Potter of Improving Your Small Business Presented By...

From closing a small retail space to recently opening a much larger store, Tara Roberts shares the evolution of her brand, her insights on retail, and what’s next for The Cold Cactus Boutique. Tune in to hear her inspiring story. Hosts: Mike Donnell , Kacee Willbanks Contact: Sophia Jagella, WESA Marketing Specialist Guest:   Tara Roberts co-owner of The Cold Cactus Boutique Website: https://...

Gabrielle Fournier from Arion Sellier France joins us to talk about working with Sponsored Riders.  What works, what doesn’t?  We go into detail on today’s Retail Roundup.  Listen in… WESA Retail Roundup May 12, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Gabrielle Fournier, Marketing and Sponsorship Director of Arion Sell...

We’re joined by Nicole Nava James of Zona Girl Nava, a boutique brand expert and social media manager, to break down the most common social media mistakes retailers make and, more importantly, how to fix them. WESA Retail Roundup May 5, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest : Nicole Nava James of Zona Girl Nava | Facebook | Instagra...

An inspiring conversation with PRCA Chief Marketing Officer Paul Woody as he discusses how the PRCA is expanding rodeo’s reach, embracing digital innovation, and strengthening connections across the western industry. Hosts: Mike Donnell , Kacee Willbanks , and Sophia Jagella Guest: Paul Woody, Chief Marketing Officer Professional Rodeo Cowboys Association Website: www.prorodeo.com Instagram: &nbsp...

Jennifer Anderson shares how LovLeathers uses limited edition pieces to spark demand, sell out collections, and build a loyal following. From drop strategies to creating buzz on social media, you’ll walk away with fresh ideas to turn scarcity into serious sales. WESA Retail Roundup April 28, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Je...

Join us for a special Retail Roundup conversation with Lorinda Van Newkirk! Learn how to build stronger, more successful relationships with sales reps from someone who understands both sides of the table. Lorinda will share insider tips on communication, placing orders, handling challenges, and working together for long-term success. Don’t miss this opportunity to level up your retail partnerships...

Recently elected WESA president Michael Anderson Chats About His Role Hosts: Mike Donnell , Kacee Willbanks , and Sophia Jagella Guest: WESA president Michael Anderson - Website | Facebook

Lorinda Van Newkirk talks about building western fashion brands and businesses. Listen In... Guests and Links Episode 105: Hosts:   Mike Donnell ,  Kacee Willbanks , and Sophia Jagella Guest: Lorinda Van Newkirk Link: Lucky Chuck Visit the WESA Website

What the alliance of marketing powerhouses FWV and Baker Bonner means for the Western industry. Hosts: Mike Donnell , Kacee Willbanks , and Sophia Jagella Guests: FWV President David Gwyn and Baker & Bonner co-founder and CCO Rob Baker Find our guests at: bakerbonner.com or on LinkedIn , Instagram and Facebook

Join us for this Retail Roundup, where we’ll explore the Path to Purchase—breaking down how online and offline experiences work together to influence customer decisions. Nicole Leinbach, globally recognized retail thought leader, author, professor and entrepreneur, will share insights on bridging digital and physical retail, optimizing customer touchpoints, and converting engagement into sales. Wh...

Lisa Stubblefield talks about the history and future of her business and her brand. Hosts: Mike Donnell , Kacee Willbanks Colletti , and Sophia Jagella Guest: Lisa Stubblefield

Power Hat Company’s founder Brandi Voth, began mentoring survivors of human trafficking in 2017. She quickly realized the need for businesses to create opportunities for these survivors to gain marketable business skills, references, and on-the-job training. She founded the company in 2020 to provide transitional employment to survivors. Since then, she has partnered with other usinesses to c...

Join us for a special Retail Roundup session featuring Natalie Zindani and Jessica Ross, the founders of Badcowgirl Co., a rising Western fashion brand based in Scotland. In this live conversation, retailers will hear firsthand from fellow retailers about the challenges and triumphs of launching a startup outside the traditional Western market. From navigating the global equestrian fashion industr...

How a Made in Montana company built a horsehair jewelry and accessory business border-to-border, coast to coast and across the ocean. Wisdom by WESA Episode 143: Hosts: Mike Donnell , Kacee Willbanks Colletti , and Sophia Jagella Guest: Brenda Siegfried, Sales Manager at Cowboy Collectibles Inc

Doug Naylor joined Wrangler 24 years ago right out of college and has progressed up the ladder to his current position as Director of Key Western Accounts.  He joins the show to talk about his career at Wrangler, what’s changed over the two and a half decades and his relationship with his customers.  Wisdom by WESA Episode 142: Hosts:  Mike Donnell ,  Kacee Willbanks Colletti ,...

Join us for "The Boot Retailer’s Playbook", a live interview with Jeremiah Craig, the western boots influencer and country singer. Whether you're a buyer, store owner, or marketer, Jeremiah will share invaluable strategies for boosting boot sales, creating engaging in-store displays, and effectively marketing your products. Discover how to choose the right styles, educate customers on fit, and lev...

Jennifer Palmer, founder of Cutting Up Show Blankets chats about this new product concept. Listen in... Wisdom by WESA Episode 141: Hosts:  Mike Donnell ,  Kacee Willbanks Colletti , and Sophia Jagella Guest: Jennifer Palmer, founder of Cutting Up Show Blankets | Instagram Visit the WESA Website Time Stamps: 02:49 - The Journey of Jennifer Palmer's Business 10:37 - The Longevity and Care...