Wisdom by WESA

For more than five decades, Top Hand Award recipient Terry Larson has turned the Hitch’n Post into one of the most iconic western stores in the Dakotas, weathering trends, recessions, and massive shifts in retail. In this episode, Terry shares the real lessons behind long-term success, smart hiring, and staying relevant in a rapidly evolving retail world. Hosts: Jennifer Hebert, Morgan Nicole Zipp...

We celebrate 30 years of Cowboy Hardware with Grant, Presley, and Lainey Gomez, a family who has built the brand into a western staple since 1995. Grant shares the story behind the company’s roots, what it’s like to run a thriving family business, and how Cowboy Hardware continues to design for the whole family while staying true to its western heritage. Hosts : Jennifer Hebert, Morgan Nicole Zipp...

Lexi Hoagland of Lane Boots joins us to discuss how the brand merges authentic craftsmanship with modern western fashion. Lexi shares insights on building partnerships, empowering women in the industry, and what’s next for retailers and trendsetters alike. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Lexi Hoagland, Brand & Partnershi...

Today we focus on customer surveys.  What works, what doesn’t.  What types of questions should we be asking and how long should they be?  Martha Brooke from Interaction Metrics breaks it all down for us.  Listen in…. WESA Retail Roundup November 10, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Martha Brooke of Interact...

Join @neonwrangler for an inspiring Retail Roundup session on “Why Retailers Need to Think Like Content Creators in 2026.” Discover how western retailers can harness social media storytelling, video trends, and creator-style content strategies to grow visibility, connect with customers, and boost sales — without needing a full marketing team. WESA Retail Roundup November 4, 2025: Host: Glenn the G...

In this episode of On Wisdom by Wesa, we sit down with Corbett Ferrell, Founder & CEO, and Jesse Callahan, Chief Marketing Officer of Ferrell Brand, a men’s apparel label built on grit, integrity, and the refusal to accept shortcuts. Corbett and Jesse embody what it means to create work that lasts. Tune in as we explore how conviction, craftsmanship, and consistency come together in the world...

We’re joined by Holly Delaune, owner of Firebrand Marketing, to unpack the essentials of modern retail marketing. From branding and website optimization to digital advertising that drives real sales, Holly shares actionable strategies to help retailers elevate their presence both online and in-store. Whether you’re looking to refresh your website, refine your brand identity, or reach more customer...

Merchandising tack is part art, part systems and when you nail both, average sales, add-ons, and loyalty all jump. Along with Meegan Robinette from Mackey USA, we’ll unpack small-footprint, high-impact tactics for every part of a retail store that turn browsers into customers. Listen in... WESA Retail Roundup October 15, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Ro...

In this episode of Wisdom by WESA , we sit down with John Lunn, Vice President of Morris Media Enthusiast Group and Chief Revenue Officer of the Nashville Stampede. With leadership across some of the most influential titles in outdoor and equine publishing, John brings a unique perspective on how the publication space is evolving. From trends in media and storytelling to his experiences as an exhi...

In today's discussion, we delve into the intricacies of bookkeeping, an endeavor that many small business owners find daunting yet essential for financial clarity and growth. Our guest, Terry Bork, a seasoned bookkeeper and profit growth strategist, talks about the critical importance of proper financial management and the common pitfalls that entrepreneurs encounter. We explore the necessity of i...

At just 16 years old, Mason is the founder and driving force behind Vaquero Outdoors, a polished lifestyle brand inspired by the untamed spirit of the Texas Hill Country. We’re honored to have Mason here today to talk about his journey, brand philosophy, and what’s next for Vaquero Outdoors. Let’s dive in! Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Spec...

We sit down with photographer and creative strategist Gregg Carnes, founder of Truh’st, to explore how retailers can leverage photography to connect with customers, elevate storytelling, and drive sales. With a philosophy built around “Visuals that connect. Stories that carry weight.”, Gregg shares practical tips retailers and social media managers can apply right away to create imagery that inspi...

Today, we chat with Claire Porter about the emotional storytelling behind her equine photography, the design process of Art~Scarves, and how art becomes a companion. From limited-edition prints to limited-edition scarves, Claire shares the evolution of her creative process and the new ways audiences connect with her art. Hosts : Jennifer Hebert, Morgan Nicole Zipperlen Contact : Sophia Jagella, WE...

Join us for a practical and inspiring Retail Roundup session with western fashion influencer and content creator Kyli Hibbard (@shopwithmecowgirl). Fresh off the WESA Trade Show floor, Kyli will share quick, creative content ideas that retailers can use right away to boost engagement and showcase their products on Reels, TikTok, and Shorts even with a busy schedule. Listen in... WESA Retail Roundu...

Today, we’re joined by Kelly Munro of Cascada, winner of the Most Innovative Product Award at the WESA Trade Show. Cascada is reshaping equine care through digital tools and education. Alongside Cascada, Kelly also showcased Lighthoof, a proven mud management solution. As a first-time exhibitor, she brings fresh insights on innovation and connecting with the retail community. Hosts : Jennifer Hebe...

Today we are going to learn about loans for small businesses.  When should you, how should you and the pitfalls to look for. Joining us Buck Harris, he has spent a lifetime helping small businesses find the right loan. A very informative 30 minutes for anyone in a small business. Listen in... WESA Retail Roundup August 26, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Re...

August Show Special: Glenn and Jennifer bring you a variety of interviews from new companies they found at WESA in Dallas. Listen in.... Guests and Links Episode August Special 155: Guest Host: Glenn the Geek of Horses in the Morning and Retail Roundup Guest Host: Coach Jenn of Wisdom by WESA and Horse Tip Daily At 01:16 - Grace 'n Grit At 04:12 - Neue Schule At 09:28 - Dovetail Workwear At 15:19...

Today we look at merchandising and it's importance in your store, no matter the size.  Joining us today is Bob Phipps of The Retail Doctor.   With over 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur.  He shares some actionable tips to help you in merchandising...

In this episode, we dive deep into the world of hat shaping with Cole and J Marc Bailey of Gone Country. Discover how the team combines traditional craftsmanship with modern business savvy to keep this iconic western art alive and thriving. Whether you’re a retailer, artisan, or fan of western style, Marc’s stories, tips, and expertise offer a fresh perspective on quality, creativity, and customer...

In this episode, retail expert Nicole Leinbach Hoffmann shares how building a strong online presence drives real results on the sales floor. Also, how to get the most out of your booth at WESA in August. Listen in... WESA Retail Roundup July 28, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest: Nicole Leinbach Hoffmann of RetailMinded.com - Re...

This session dives deep into the crucial role of a well-crafted email strategy for retail businesses, exploring what truly works and what doesn't. Glenn will be joined by his long-time friend and business strategist, Jamie Samples of Yellow Barn Media, who will share insights on building email lists from scratch, acquiring emails effectively, and how email marketing can complement or even outperfo...

Today, we’re diving into the trends, colors, and must-have styles for the upcoming season just in time for the August WESA Trade Show. Whether you’re stocking for fall, holiday, or early spring, this session with content creator Morgan Nicole is designed to help retailers stay ahead of customer demand, make smarter buying decisions, and show up to WESA with confidence and clarity.  WESA Retai...

What do bold patterns, arena lights, and a mid-life “why not?” have in common? Yuki Khona. She ditched tech, found her love for rhinestones, and built Kultured Rider. Tune in to learn about the western show brand that’s as fierce as it is fabulous. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Yuki Khona Instagram : https://www.instagram....

In today’s Retail Roundup we discuss the importance of inventory management with Danielle Malconian of Plus by Design.  We all know that managing your inventory is one of the most important things you do.  If not done well it gets costly, very quickly. Listen in... WESA Retail Roundup July 7, 2025: Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook grou...

Whether you’re managing shipments for a boutique storefront, online shop, or both, we know that shipping can be one of your biggest pain points. We’ll explore how retailers save money, simplify shipping, and access expert support when they need it most. Listen in... WESA Retail Roundup June 30, 2025 Host: Glenn the Geek, Host of Horses in the Morning Facebook: Retail Roundup Facebook group Guest:...