Winfluence - The Influence Marketing Podcast

What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They've penned a new book called Pink Goldfish, which helps people understand how to defy normal, exploit your imperfections and captivate your customers. So they want you to expose your flaws and weaknesses to drive your content marketing. Learn more about your ad choices. Vi...

In sales, the phrase is "Always Be Closing." In marketing it should be, "Always Build Your List!" Building your email marketing list is the one, always on, aways be doing this no matter what activity every marketer should ensure is happening. Whether you are a multi-billion dollar corporation or a dumb guy with a blog, building your list means laying the foundation for future sales and success. Le...

Yes. You read the headline right. Jason Falls once gave Ted Kennedy booze. He was 10. Years old. True story. In this episode, Jason tells the story of how a 10-year-old him gave one of the more well-known political figures of the last 50 years a pint of moonshine. He spends time talking a bit more about IZEA's new influencer marketing survey and a new feature rolling out soon, if not already, from...

TikTok is one of the fastest growing social networks and it's high time we paid attention to it. Who better to give us the TikTok low-down than Jason Falls's 11-year-old daughter Katie, and avid user? Dad interviews daughter in this food-for-thought episode of The Jason Falls Show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Few people know how to build communications strategies for business growth like Barbara Hannan. She was an instrumental figure behind the Groundswell Award-winning case study of community and influencer strategies executed by Pitney Bowes over the course of the last few years. Jason Falls sat down with Barbara to talk about communications strategies for growth for businesses. Learn more about your...

Dr. James Gabhart saw other medical professionals fun videos at a conference once, came home and decided his dental practice should do it, too. Five years later, he's the most talked about dentist in at least Elizabethtown, Ky., if not beyond. And that has tripled his new patient business. He talks about the content marketing revolution for his dentistry practice on The Jason Falls Show. Learn mor...

John Jantsch's latest book is a diversion from his previous how-to books on Duct Tape Marketing and Referral Engines. It's a daily devotional approach to business with inspiration from transcendental authors and more, with John's business correlations. Jason Falls dives into the book with John to uncover the self-reliant entrepreneur.  Learn more about your ad choices. Visit megaphone.fm/adchoices

If you had to add or change something on your company’s website right now — if it were a matter of staying in business or going under — right now — could you do it? In a Friday food-for-thought episode of The Jason Falls Show, Jason assigns you the task of learning how if you don't. And discusses why.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Alli Truttman started Wicked Sheets after being laid up in bed with an injury and realizing she had night sweats. A friend's dri-fit shirt and some ingenuity later and the first sheet focused on moisture absorption was born. Hear how Alli uses digital marketing and how she feels about competing with Amazon, while also selling there among other insights on this interview edition of The Jason Falls...

Are you able to correlate website analytics to your marketing goals? Jason Falls thinks is there are 3-4 pieces of information within your website analytics you could use to correlate success (or not) of your website and marketing efforts. It's just a matter of thinking about each of those numbers you might see in a dashboard or report and what they might mean. Learn more about your ad choices. Vi...

One of Jason Falls's favorite podcasts is the well researched, highly informative, well produced and performed History of English Podcast with Kevin Stroud. So, to help you understand what goes into a really well done podcast, Kevin joined Jason on Go Ahead Caller to share his knowledge. Learn more about your ad choices. Visit megaphone.fm/adchoices

The main problem with search -- SEO and SEM work -- for consultants and agencies is what Jason Falls calls "reverse scope creep." He dives into examples and explains what it is and what to do about it in a food-for-thought episode of The Jason Falls Show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Few people play in the heady space of CXO advising in the digital space like Scott Monty. The former Director of Social Media for Ford Motor Company uses his Fortune 10 expertise to advise executives and companies on growth strategies, digital transformation and more. Jason Falls catches up with him to see what Monty's expertise can mean to your business. Learn more about your ad choices. Visit me...

New research from Google and the 4A's shows the impact of adding video marketing to your content and search efforts. Jason spends time discussing the opportunity for video marketing and dives deeper into the usefulness of platforms like Switcher Studio, the program's sponsor.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Influencer marketing, podcasts, bloggers, vloggers and new media producers are the channel du jour today for brands. But they aren't traditional media with traditional training, respect for sponsor KPIs and the like. What is a brand's role in helping influencers and the new media roster get better? Jason Falls shares in a food-for-thought episode of Go Ahead Caller. Learn more about your ad choice...

In response to an observation by Jeremiah Owyang, Jason Falls discusses the comparison of today's digital space to the Feudal System and wonders if we will rise up like serfs to equalize the kingdoms of Facebook, Google, Amazon and more. He also talks paid search and the ego of social media in a rare, non-interview extended episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

What should parents know about teens and social media? In a special back-to-school episode, Jason Falls interviews author and teen/tween expert Ana Homayoun about the perils and opportunities of your child having a device and access to social media.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Listening to one of his favorite podcasts, Jason Falls discovered the human psychology behind influencer marketing. He calls it the most powerful argument yet for the stability of the channel as an important marketing one for years to come. Hear what Surrogation is and why it compels your brand to leverage influencers.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Community engagement -- listening, commenting, providing customer support -- is the "social" part of social media. Mike Koehler from Smirk New Media knows this and chats with Jason Falls about how engagement should be a higher priority than content, even, for brands in the digital marketing space.  Learn more about your ad choices. Visit megaphone.fm/adchoices

It seems like we've reached a crossroads in influencer marketing. More and more examples are popping up every day of influencers being called out for bad behavior, not disclosing sponsored content, faking their "genuine"-ness to their audiences and more. Jason Falls thinks we've reached a welcome crossroads in influencer marketing in this food-for-thought short. Learn more about your ad choices. V...

What if you could target your online media to just one building? Or just one house? What if you could figure out how to target the mobile devices of just the executives in a particular business? You actually can with IP Targeting. Stacy Griggs, the CEO of El Toro, stopped by Go Ahead Caller to explain to Jason Falls.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Someone asked me last week, "How do I get more prospects to respond to my emails?" That's a good and timeless question for marketers, sales people and public relations professionals. The answers aren't exactly simple -- we all are overwhelmed with our inboxes -- but I took some time to offer some thoughts on how to improve your one-to-one email response rate on this food for thought short show. Le...

If your business is not paying attention to online reputation management, you could be in trouble and not know it. Amanda Henson handles online reputation management in all its various iterations for Kindred Healthcare. She stopped by to help us understand what it is, how to do it and what to watch for. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's never a bad time to check your social media policy. A colleague of Jason's called this week with a sticky employee situation involving posting inflammatory content online. Should that employee be terminated? Is the company in the right to do so? Hear Jason's thoughts and those on updating your social media policy.  Learn more about your ad choices. Visit megaphone.fm/adchoices

There's a difference between brand communications and content and corporate communications and content. And perhaps none know that better that Kevin Hunt of General Mills. He talks about corporate and internal communications for the CPG giant and explains how his team handles corporate content strategy for the mothership. Learn more about your ad choices. Visit megaphone.fm/adchoices