Winfluence - The Influence Marketing Podcast

Preston Arsement shared his insights as a YouTube influencer with Business Insider, but both he and Pew Research indicate that optimizing influencer content can often include potentially misleading titles and descriptions. There's a fine line between optimization and misleading an audience. Jason Falls offers up thoughts on this potentially disingenuous practices often used by influencers to optim...

Infographics may seem like a past fad to some, but Brian Wallace of NowSourcing discusses how they're not. Not only that, but Infographics solve about half a dozen digital marketing problems and should be a tactic used by any business. He also discusses LinkedIn Local and its power for a business. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing to Gen Z is an imperative for today's brands. The newest generation entering the workforce has unparalleled buying power combined with different ways of shopping, searching for information and finding products and services. Sarah Weise, author of the book InstaBrain: The New Rules for Marketing to Generation Z joins the show to talk about this group of consumers and how to connect with t...

Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, "How do I decide which social media management software is best for me?" This episode of the podcast is a roll through my four basic categories of questions. I did so as I looked at StatusBrew, a social media management solution I'm reviewing for pote...

Jason Falls came across an idea to help distracted drivers realize how much of a risk they're taking on his commute to and from work. He shares it on Go Ahead Caller. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do small businesses need websites? Jason Falls offers up his thoughts on the answer and how Google My Business may play into it on this edition of Go Ahead Caller. Learn more about your ad choices. Visit megaphone.fm/adchoices

Influencer marketing is the channel du jour in marketing right now, and for good reason. INFLCR has a unique take on it for sports teams and athletic programs that may have insight to help your business. Tim Stephens from INFLCR joins me to talk influencer marketing and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin Hall, one of the geniuses behind BitSource and the economic development effort in Eastern Kentucky to teach coal miners how to code, has interesting thoughts on the future of web development for marketers. So I invited him on Go Ahead Caller to talk about the state and future of web dev and how marketing professionals and business owners can tap into coders for future success. Learn more ab...

One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns. Tod Meisner is the social media lead for Aflac. We chat about social media campaigns, engagement and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mitch Jackson is an expert in social media for business and entrepreneurs because he is one and is living it every day. A personal injury attorney in Southern California, Mitch got excited about social media several years ago and took a different path than many in his profession: He started using digital marketing and giving back to other businesses as a way to build trust as an attorney and profe...

If you want to launch your business on Amazon, Shannon Roddy is the right person to help. His expertise has helped hundreds of people and businesses not only launch there, but optimize, rank well for searches and profit. I sat down with Shannon on Go Ahead Caller to talk about launching businesses and succeeding in the Amazon Marketplace. Learn more about your ad choices. Visit megaphone.fm/adchoi...

Using LinkedIn for Personal Branding and Sales is just smart. But not many people fully understand how to do it well. Sandra Long wrote the book on it … literally. Her book LinkedIn for Personal Branding is a great primer on how to make the all-business social network drive business for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you live a Limitless life? How do you choose to focus on the real you and not strive for someone else's definition of success? Those answers can be found in Laura Gassner Otting's best-selling book Limitless: How to Ignore Everybody, Carve your Own Path, and Live Your Best Life.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Our first interview show had to be about video marketing and with Switcher Studio CEO Nick Mattingly! Check out the new digs and learn a little something about video marketing, entrepreneurship and more! Learn more about your ad choices. Visit megaphone.fm/adchoices

The first-ever episode of what became The Jason Falls Show - A Marketing Podcast. Jason Falls randomly opens up Facebook Live and starts talking. The rest is history. Learn more about your ad choices. Visit megaphone.fm/adchoices