Winfluence - The Influence Marketing Podcast

Have you joined the Context Marketing Revolution? You should. Or at least read the new book of that title from Salesforce's Mathew Sweezey. Today's marketing is not about attention getting or reach and awareness, but about addressing a consumer's need in context. Sweezey joined Jason Falls to discuss the revolution that is context. Learn more about your ad choices. Visit megaphone.fm/adchoices

Toni Deckers is trying to build a crowdsourced sit-com. Yep. You read that right. The actress and jazz singer launched an IndieGoGo campaign recently to crowdsource production of a pilot for Polk Fiction. Both Toni and her pilot-writing husband Erik joined me on the podcast to talk about the show, how the idea for it and the fund-raising effort came to life and what could become of it if they're s...

Selling direct on your website is challenging in an Amazon-led e-commerce world. So is balancing that direct e-commerce business and serving retail channels as well. Peter Friedmann of DEMDACO visits the podcast to talk marketing in a multi-pronged world, the Corona Virus situation for retail channels and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

The creative process is one of life's great mysteries. If you figure it out, it's smooth sailing. Jason Falls catches up with award-winning writer Whit Honea. He is the author of the book The Parent’s Phrase Book and covers the Pixar and Disney animation beat for Fandango’s website. The two talk about Whit's creative process, how he finds ideas, his take on influence marketing, and more. Learn mor...

Stock photography sites are a dime a dozen, but Scop.io is setting itself apart behind an eye for diversity and the use of Artificial Intelligence. CEO and founder Christina Hawatmeh visits with Jason Falls to talk about Scop.io, how her site works and is different from others, image licensing issues and more.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Dove Men+Care is one of the few brands in the world that takes a definitive stance on a significant political and social issue. They put money and promotional power behind passing the Family Medical Leave Act. Jordan Lewis, Dove Men+Care brand manager, talks to Jason Falls about the company's position, its thoughts on influencers and marketing success.  Learn more about your ad choices. Visit mega...

There's a big difference in corporate marketing and brand marketing. There's also a big difference in marketing adventure brands than others. Holly Spaeth is the director of corporate marketing and partnerships at Polaris, the company behind snowmobiles, boats, off-road vehicles and motorcycles. She stopped by the podcast to help us understand the differences. Learn more about your ad choices. Vis...

Leigh Roach and Tamara Schneider started a blog in 2017 to review and sing the praises of Kentucky businesses. In just three short years, they've exploded to have one of the most influential channels in the Bluegrass state called KyTasteBuds. Jason Falls sits down with the pair to profile these influencers and get advice for aspiring content creators, brands, agencies and beyond. Learn more about...

The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of Happy Buying Brain understands neuromarketing and works with clients to find that path to conversion. He chats with Jason Falls about queues and triggers that can improve your company's ability to convince people to buy. Learn more about your ad choices. Visit me...

Meltwater announced a new addition to its social listening platform -- podcast monitoring. The ability to find brand and keyword mentions on podcasts is a game-changer in how we think of podcasts and how we quantify their success when our brands are involved in them.  Learn more about your ad choices. Visit megaphone.fm/adchoices

The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of marketing. This week's food for thought uncovers that creative advantage as a follow-on thought to my Girl Scout Cookie's story from the last episode. Dig in! Learn more about your ad choices. Visit megaphone.fm/adchoices

Not only is B2B marketing not some cosmic Rubik's cube B2C marketers can't figure out, but it's very similar and sometimes more simple. Evan Kirstel is one of the top B2B marketing influencers out there. He stopped by to talk about the differences, the approach and the success of B2B marketing, especially on social media with Jason Falls.  Learn more about your ad choices. Visit megaphone.fm/adcho...

Jason Falls gives you food for thought on how to evolve and optimize your content by taking you through the evolution of this very podcast. He unveils some plans for the future of his own and correlates that to what you should do with your own content marketing efforts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Matthew Rolnick knows a thing or two about the magic of Groupon for businesses and marketing. He's the divisional sales manager for health, beauty, wellness and fitness at the coupon app company. Jason Falls talks to Matthew about the breadth and depth of Groupon, including ideas for any sized business to use the platform for customer acquisition, revenue and growth. Learn more about your ad choic...

You can master your mornings for optimal time management and Amy Landino knows just how to do it. Her book Good Morning, Good Life discusses five simple habits to do so and upgrade your life. She talks with Jason Falls about her book, why his 11-year-old daughter is such a big fan of her YouTube channel and how brands can leverage video marketing for success. This episode is sponsored by Get. Onli...

Kim Kasparian is a business coach and consultant who works with CEOs and the like to create six- and seven-figure revenue leaps, but without killing yourself doing so. Jason Falls interviews her to find out how, why she's qualified to tell you and more. He also talks about getting the media to write about you in this podcast episode, brought to you by Get. Online domains. Learn more about your ad...

Personal branding is imperative for today's professional, but how does personal branding overlap into helping your company or brand? Ryan Foland knows. He's an expert on the subject and the co-author of the book Ditch the Act which helps you mine your own experiences to be more genuine in building your personal brand. Jason Falls chats personal branding in an episode brought to you by Get. Online...

Burger King tried to charge Jason $3.63 for a 32-ounce soda this week. McDonald's sells them for $1.06. That conflict sets up a great food for thought episode of the podcast as Jason asks you to consider your pricing structure and if there is opportunity to improve. Learn more about your ad choices. Visit megaphone.fm/adchoices

Word of Mouth Marketing has always been a bit fuzzy in terms of what it is, how you build it and beyond. WOMMA Hall of Fame inductee Geno Church joins Jason Falls to talk about where Word of Mouth Marketing is heading in 2020 and how brands can begin thinking about it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill Harper has a very succinct and necessary reminder of the differences between branding, marketing and advertising. He shares those thoughts as well as has a great discussion with Jason Falls about finding consumer insights for better branding, marketing and advertising. Jason also talks about Data Studio and reviews BrandMentions.com, a social listening platform. Learn more about your ad choic...

David Meerman Scott is the worldwide best-selling author of the book The New Rules of Marketing and PR. His new offering is called Fanocracy: Turning Fans into Customers and Customers int Fans. He wrote the book with his daughter Reiko. We dove into the topic of loyalty marketing, engaging your customers to become fans and advocates and much more in this podcast episode. Do yourself a favor and le...

Jason Falls's pal Chris ran into a business owner who paid who he thought was Google to help his ranking. But that's a sure sign he was duped by a scammer. Google never guarantees rankings to solicits money from businesses over the phone. Jason goes over what Google says you should know to not be scammed over your Google My Business page or rankings in this Frida food for thought episode. Learn mo...

As if GDPR wasn't enough, the California Consumer Privacy Act is now forcing businesses to upgrade how they handle and manage consumer data. Tim Hayden and his company, Brain Trust Partners, help companies with digital transformation, including showing them what needs to now happen to comply with personal data protection laws. Jason Falls dives in with Tim to learn more for your business. Learn mo...

Eric Miltsch has a couple of decades experience leveraging digital marketing for the automotive industry. He's so good at it, that he eventually co-founded a software platform for car dealers and brands to make selling cars online easier, optimized for search engines and even connected via social media. Jason Falls sat down with Eric to learn what he knows the rest of us can use.  Learn more about...

The Federal Trade Commission (FTC) has finally issued a round of content aimed at clarifying its disclosure policies related to those with online audiences. The new brochure "Disclosures 101 for Social Media Influencers" and its accompanying videos and examples goes deeper than the regulatory body has ever gone and both simplifies and hardens the obligation. Jason Falls shares the details and reac...