Window Treatments for Profit with LuAnn Nigara

Today With Tim Yurek: Succession planning—it’s something every family business needs, but so many owners put off. In this episode of Window Treatments for Profit, I’m bringing you a powerful conversation from our Bound by Business series, where Jessica Harling sits down with financial expert Tim Yurek to break down exactly how to plan for the future of your business without disrupting your present...

Today With LuAnn Nigara: Over the past few episodes of Window Treatments for Profit, we’ve tackled the four biggest reasons why clients ghost: ✔ Not standing out as the expert ✔ Overwhelming them with too many choices (decision fatigue) ✔ Fear of making a costly mistake ✔ And now, in our final episode of this series—unaddressed concerns or objections. This episode dives into the silent hesitation...

Today With LuAnn Nigara: Why do some clients disappear just when they seem ready to buy? In this episode of Window Treatments for Profit, we’re tackling a major reason why potential clients ghost: fear of making a big mistake. Even the most excited clients can hesitate if they feel uncertain, uneducated, or afraid of regret. As the expert in the room, it's your job to recognize and ease these fear...

Today With LuAnn Nigara: Welcome to Window Treatments for Profit! We’ve been diving deep into the topic of ghosting—why clients disappear and how to stop it from happening. This was supposed to be Part 3 of our four-part series, but something happened... A listener, Beatriz, wrote in with a real-life scenario that perfectly ties into our topic. She got ghosted after sending a quote, and when she l...

Today With LuAnn Nigara: Are you losing clients because they feel overwhelmed by choices? In this episode of Window Treatments for Profit, we tackle decision fatigue—why it happens and how it can sabotage your sales process. Discover actionable strategies to: Simplify the decision-making process for your clients. Position yourself as the trusted expert they rely on. Secure sales while building las...

Today With LuAnn Nigara: If you’ve been in the window treatment business for any length of time, you’ve likely experienced this: you pour hours into a proposal or consultation, think you’ve nailed it, and then—silence. The client disappears, leaving you frustrated, confused, and wondering what went wrong. Let me assure you, ghosting isn’t about your worth as a person. But it is often about how you...

Today With Jessica Harling: Hi, welcome to Window Treatments For Profit! Today, Jessica and I recap the key insights from our 'Bound by Business' series. We’ll dive into the five invaluable lessons Jessica has learned from her experiences in family business dynamics. From navigating challenges to celebrating the unique joys of working together, we’ll explore the reality behind family businesses, t...

Today With LuAnn Nigara: In this episode of "Window Treatments for Profit," I tackle a challenge many window treatment professionals face: the dreaded question, "Can you do better on the price?" Join me as I share my insights on pricing and the importance of understanding your value. I’ll guide you through the beliefs that shape your quotes and how to maintain confidence in your pricing strategy....

Today With LuAnn Nigara: Welcome to Window Treatments for Profit! Today, I’m diving into the vital elements of building a high-performing team, drawing insights from Patrick Lencioni’s The Five Dysfunctions of a Team. We’ll explore the importance of trust, the role of healthy conflict, accountability, and focusing on collective results. If you’ve ever felt like your team just isn’t “gelling,” this...

Today With Amanda Smith: Hi, welcome to Window Treatments for Profit! In this episode, we’re sitting down with Amanda Smith, a leader in the window treatment industry and co-founder of Seamless Workroom. From her start as a teacher to becoming a sought-after partner for interior designers, Amanda’s story is a testament to the power of systems, efficiency, and a commitment to quality. More About Am...

Today With Theresa Harmon: Join me in this inspiring episode as I chat with Theresa Harmon, the current president of the Richmond, Virginia WCAA chapter. Theresa shares her journey in the window covering industry and emphasizes the importance of discovering your "why." With a background in graphic design and a passion for creating, she discusses the challenges and joys of running her own business,...

Today With Brandon Barton: Welcome to Window Treatments for Profit for another Bound by Business episode hosted by Jessica Harling. In today’s episode, Jessica interviews Brandon Barton of K to Z Window Coverings based in Louisiana. Brandon is a a 25-year veteran of the window treatments industry who took over the family business from his grandparents—and currently works closely with his brother a...

Today With Lisa Jones: Welcome to Window Treatments for Profit. Today, I am excited to welcome Lisa Jones, owner of Lisa Jones Interiors and president of the Atlanta chapter of the WCAA.  Lisa started her business 25 years ago, but at her 17th she reached a breaking point—she decided either she was going to close up shop or make a big shift in her business. After joining the WCAA and listening to...

Today With LuAnn Nigara: Hi, welcome! In this episode of Window Treatments for Profit, I dive into the concept of "slow down to go fast." As the year wraps up and we prepare for a new one, it's the perfect time to strategize and strengthen our businesses. Drawing insights from industry leaders like Kate O'Hara and Rick Baker, I discuss essential strategies for creating efficient processes, establi...

Today With LuAnn Nigara: Hi! Welcome to Window Treatments for Profit. Today, we’re talking about the art and strategy of effective marketing through compelling lead magnets and persuasive follow-up email sequences. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Lik...

Today With LuAnn Nigara: In today’s WTFP episode, I’m diving into one of the toughest yet most rewarding skills for any leader—navigating hard conversations. Conflict with clients, vendors, or team members is inevitable, but how we handle these moments can make all the difference in our business relationships and reputation. From setting boundaries to keeping calm under pressure, I’m sharing the m...

Today With Wilma and Tamara Kulyk: Today with Wilma and Tamara Kulyk of Sensational Seams, we explore how this mother-daughter team has built a thriving window treatment business in Ontario since 1986. They share how they balance Wilma's technical expertise with Tamara's innovative design approach to create unique projects for their clients, and discuss creative marketing initiatives like their 'S...

Today With Linda Woodard: Welcome to Window Treatments for Profit. It’s no secret that I am a big believer in organizations like the WCAA, Exciting Windows, IDS—places where you can form the relationships that become gamechangers for your business, whether it’s through lessons and advice, client referrals, vendor connections—whatever it is. Relationships are everything.  My guest today, Linda Wood...

Today With Jamie Friedlander and Natalie Lockwood: In this exciting episode of Window Treatments for Profit, Jessica Harling dives deep into the world of family business with Jamie Friedlander and Natalie Lockwood, the next generation at Innovative Openings. They’ll share their unique insights on how they’re navigating the challenges of succession planning and maintaining their family legacy in th...

Today With LuAnn Nigara: In this week’s episode of Window Treatments for Profit, we’re talking about Exceptional Customer Service and its direct link to profitability. Whether you're a seasoned pro or just getting started, there's always room to level up your customer experience, and in this episode, I share three proven strategies to do just that! Key 1: Understand Your Customer’s True Needs Key...

Today With Mark & Laura Perel: Hi, welcome to Window Treatments For Profit! Today we’ll talk about how a family argument led to the creation of a thriving business and their journey from struggling storefront to successful entrepreneurs. Mark and Laura share their unique insights on marketing, the impact of COVID-19 on their business, and the importance of adaptability in the industry. Don’t miss...

Today on Window Treatments for Profit Hi! Welcome to Window Treatments for Profit! Today we’re diving into the incredible opportunities that conferences and industry events present for window treatment professionals. Whether you’re looking to network, discover the latest trends, or level up your business, these gatherings are essential for growth. Join me as I share insights from my experiences at...

Today With Julie Murphy: Welcome to this episode of "Window Treatments for Profit"! Today, I’m thrilled to have Julie Murphy with me. We dive into her journey from running a one-person workroom to purchasing a larger business—Designer Draperies of Boston. Julie shares her insights on navigating the complexities of buying a business, the importance of client relationships, and the lessons learned a...

Today With John DeLuca and Agata Olivieri: In this episode of the Bound by Business series, host Jessica Harling chats with Agata Olivieri and John DeLuca of Maple Drapery and Carpet. With over 50 years of family business history, they share how they transformed their parents' 1972 startup into a successful window treatment empire in Concord, Canada. Agata and John discuss defining their roles, ac...

Today With Melanie Zaelich: Hi! Welcome to Window Treatments For Profit! I'm thrilled to have Melanie Zaelich joining me today. Melanie really struck a chord with me - she shared that her interior design company has been consistently donating a percentage of its profits to four different charities over the past 8 years. This is something I've wished I could do myself, but have struggled to figure...