Mary Ann OConnell, CFE - Franchise Consultant and CEO of FranWise® Franchise Consultants
What's Your F'ing Business?®
What's Your F'ing Business?® is a podcast about franchising. These are candid interviews with the CEOs, founders and leaders of the best, sustainable brands and the service providers that support them. Whether you are contemplating being a franchisor or are running and growing your brand, there is a lot to learn from these seasoned franchise veterans. Do you want to know what the latest is in franchising, then this is the podcast for you. If you are interested in more information about ethical and sustainable franchising and the folks at FranWise® and O'Connell & Company, Inc., visit https://w...
Author
Mary Ann OConnell, CFE - Franchise Consultant and CEO of FranWise® Franchise Consultants
Category
Podcast website
Latest episode
Sep 10, 2025
Where to listen?
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Episodes
Season Two Intro 04.04.2021 1:18
We're back! Listen to franchisors who know the true measure of success - franchisee satisfaction and how to attain it. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Fun, Food, Franchising & Flair! A conversation about growth and culture with Charles Watson CFE, CEO - Tropical Smoothie Cafe 23.03.2021 28:01
Franchising can move fast and the best brands keep up - without changing their culture. Charles Watson, CFE is CEO of T ropical Smoothie Cafe and takes us on a tour of a brand that redefined itself as it grew into a quick casual powerhouse. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Taking a Legacy Brand to the Future - Scott Frith, CEO - Lawn Doctor & Happinest Brands 16.03.2021 25:11
No one can rest on their laurels. Scott Frith, CEO of Lawn Doctor and Happinest Brands talks about how a franchise brand that was launched over 35 years ago still dominates the market and has evolved to keep growing. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Building a Franchise by Listening to the Customer - Andrea Mundie, CEO - skoah 10.03.2021 29:32
Co-founder and CEO of skoah talks about how she changed her path from a full service to a facial-only concept and product line to create a new franchise system in Canada. She shares how important it is to analyze your market and the client needs to build customer loyalty. Now working with Franworth , she is poised to grow through the U.S. We don't just talk about operations, we help you ref...
People and values first - Innovative Franchise Culture with Bob Fish & Michael McFall, Co-CEOs of Biggby Coffee 02.03.2021 29:05
Two people with shared values and a deep respect for people get together to change the face of coffee and franchising. Listen to Bob Fish, founder and co-CEO with Michael McFall, Co-CEO of Biggby Coffee as they tell their story and share their passion for coffee and people. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Solving Business Issues by Building a Brand - Dustin Hansen, CFE, CEO - InXpress 23.02.2021 26:36
Franchising is more than fast food and personal services - InXpress meets the needs of businesses looking for affordable and convenient shipping solutions. Dustin Hansen - CFE, CEO of Inxpress shares ideas on how to prove out a concept and what it takes to help franchisees grow. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Taking an entirely new concept to the heights - Anna Phillips, Founder & Meg Roberts CEO - The Lash Lounge 04.02.2021 34:52
Anna Phillips, founder, and Meg Roberts, CEO of The Lash Lounge talk about creating a new business category, introducing a new service and then brining in partners to grow it to its full potential. Builders and Growers working together. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Culture, values and focus take flight Pt1 - Jim Carpenter Founder & CEO - Wild Birds Unlimited 04.02.2021 44:43
Jim Carpenter of Wild Birds Unlimited shares his path from being a bird enthusiast to making all of America bird enthusiasts through his strong network of like-minded franchisees. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Culture, values, and focus takes flight. Pt 2 - Jim Carpenter, Founder & CEO - Wild Birds Unlimited 04.02.2021 36:54
In part two, Jim Carpenter of Wild Birds Unlimited talks about how shared values have made them succeed with great franchisee satisfaction. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
It's all about the people - Steve Hockett & Rhoda Olsen - Great Clips 01.02.2021 37:53
Since 1982 Great Clips has been delivering quality hair cuts in a system designed to be convenient for the customer. That was carried into the system, where the franchisor has worked tirelessly for the success of the franchisees. Listen to Steve Hockett, CEO and Rhoda Olsen, Chairman of the Board of Directors talk about combining care and compassion with systems to build a brand over 4,000 units...
Meeting the Need - Clarissa Bradstock CFE, CEO - Any Lab Test Now 01.02.2021 25:17
Hear Clarissa Bradstock, CFE, CEO of Any Lab Test Now was brought into a system to find the balance of meeting the needs of the consumer, the franchisees and the investors. It can be done through thoughtful, steady leadership. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Growing a Franchise With Passion - Lisa Druxman, Founder Fit4Mom 01.02.2021 29:43
Lisa speaks candidly about starting a Fit4Mom on a budget and building on a network of like-minded women who want to help other women and how it evolved. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
A interesting journey through franchising. Steve Greenbaum, CFE - CEO Full Contact Franchising 01.02.2021 29:11
Steve Greenbaum has had a long and varied career in franchising. He started as founder of PostNet , then CEO of ComForCare and now he is taking his lessons and helping other franchisors through Full Contact Franchising . Listen as he shares lessons learned and his vision for the future. We don't just talk about operations, we help you refine them. Check out how FranWise can help your busine...
The Importance of Values - Don Fox CEO Firehouse Subs 01.02.2021 43:41
Brands that start with a common core - a set of values can work together to create a great foundation. The founders of Firehouse Subs did just that and then Don Fox, CEO, built a strong and growing system on top of it. It's complicated, but Don makes it sound easy. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Converting to a Franchise Model - Jania Bailey CFE, CEO - FranNet 01.02.2021 27:05
In this episode, Jania Bailey, CEO of FranNet talks about converting a large "mutual benefit company" into a franchise system that has grown to serve thousands of franchise brands. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Growing a Legacy System - Catherine Monson, CFE CEO of FASTSIGNS 31.01.2021 23:54
How do you step on to a moving train? Catherine Monson, CEO of FASTSIGNS and 2020/2021 Chairman of the International Franchise Association , tells her journey in franchising and how she worked to take a successful brand and make it one of the leaders in the field. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Introduction 31.01.2021 7:24
Mary Ann O'Connell, host and producer of the podcast introduces you to the series, it's intent and what's to come this season. We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
Who makes a good franchisor - with Zorakle founder Rebecca Monet 31.01.2021 27:25
Rebecca Monet, founder of Zorakle Profiles helps explain what profile of strong franchisors in different phases of brand development. We talk "Builders and Growers." We don't just talk about operations, we help you refine them. Check out how FranWise can help your business!
The path from franchisee to PE with Susan Beth, NRD Capital 31.01.2021 23:30
Susan Beth has done it all - from being a franchisee in her early 20's to being the COO of a major Private Equity fund, NRD Capital . Susan talks candidly about her journey, working in a family business and learning the operations of diverse brands. She also gives a window into what PE funds are looking for when investing in franchise systems. We don't just talk about operations, we he...
Building your future from the first step - Shelly Sun Co-founder and CEO of Brightstar Franchising, LLC 31.01.2021 31:49
Shelly Sun co-founder and CEO of Brightstar Care and author of " Grow Smarter, Risk Less" talks about the importance of planning and forecasting for sustainable growth. She shares the lessons she learned and the realities of being a franchisor and why she wrote her compelling book. We don't just talk about operations, we help you refine them. Check out how FranWise can help your bu...
Sam Ballas, CEO - East Coast Wings and Grill 31.01.2021 30:45
What determines a successful brand? Strong unit economics. Sam Ballas CFE, founder and CEO of East Coast Wings and Grill does a deep dive about how crucial it is for the franchisees to perform well and for all the business decisions work to support that. How are the benchmarks determined? How are they measured? How do they change? We don't just talk about operations, we help you refine...
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