Bill Ellis; Brand Architect
What's The Point? - Discover Your Purpose
Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will...
Author
Bill Ellis; Brand Architect
Category
Podcast website
Latest episode
Jun 24, 2026
Where to listen?
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Episodes
131. The Hidden Stories Behind How We Spend, Save, and Struggle | Tari Vickery the Emotional Side of Money 24.06.2026 51:33
Why can someone earn well, save responsibly, and still feel anxious every time they open their bank account? That question is at the heart of this conversation with Tari Vickery, financial wellness coach, founder of Life Matters Financial Group, and author of The Emotional Side of Money. We aren't talking primarily about budgets, investments, or how to earn more. We're exploring the memories, fear...
130. Why Getting Organized Isn't Really About Being Tidy | Lisa Woodruff on Overwhelm, Systems, and Self-Trust 10.06.2026 55:10
Most people think getting organized means having a cleaner house, a tidier desk, or a color-coded planner. But what if organization isn't really about tidiness at all? In this episode of What's the Point?, I sit down with Lisa Woodruff, founder of Organize 365 and author of The Paper Solution and the upcoming book Escaping Quicksand. Our conversation explores a question that resonates with almost...
129. The Versions of Ourselves We Learn to Become | Femi Corazon on Identity, Adaptation, and Change 27.05.2026 53:29
How much of who we become is actually ours? That question sits underneath this deeply thoughtful conversation with Femi Corazon, a senior creative leader whose life has moved across cultures, industries, storytelling, leadership, and behavior change. Her story begins in Iowa, stretches through the Philippines and Nigeria, and eventually lands in New York advertising, technology, and creative strat...
128. When It's Time to Change, Even If It's Working | Julian Lighton on Progress, Purpose, and Navigating Your Next 20.05.2026 56:47
Have you ever found yourself in something that works on paper… but doesn't really feel right anymore? That's the question at the center of this conversation with Julian Lighton, executive coach, strategist, and author of Navigating Your Next. Julian has spent decades helping leaders and organizations navigate change, but this conversation isn't just about career strategy — it's about identity, gro...
127. The Long Game: Susan Friedmann on Purpose, Publishing, and Staying Excited About Life 13.05.2026 54:23
In this episode of What's the Point?, I sit down with Susan Friedmann, founder of Aviva Publishing and Marketing, to talk about longevity — not just in business, but in life. What does it take to stay engaged with something over time without becoming stale, stuck, or disconnected from yourself? Susan has spent decades helping nonfiction authors bring their books into the world, but what stood out...
126. Choosing a Life Before You've Lived It | Alex Dworsky & Gabriel DeSanti from Staj 06.05.2026 1:06:37
How do you choose a career before you've really lived life? That's the question at the center of this conversation with Alex Dworsky and Gabriel DeSanti, co-founders of Staj. Most of us are asked to decide what we want to do at 18, 20, or 22 — long before we've had enough experience to truly understand what those choices mean. And while some people land in the right place, many others find themsel...
125. Andi Simon: The Stories We Believe—and Why They Make Change So Hard 29.04.2026 49:12
In this episode of What's the Point?, Bill Ellis sits down with Andi Simon—corporate anthropologist, author, and founder of Simon Associates—to explore a deceptively simple question: Why is it so hard to see what's right in front of us? Andi has spent decades studying how people think, behave, and—most importantly—how they make meaning. From working with banks and healthcare systems to helping lea...
124. The Price of Change: David Schnurman on Choice, Family, and What Really Matters 04.03.2026 1:05:22
In this episode of What's the Point?, Bill Ellis sits down with David Schnurman to explore a question many of us quietly carry: what do we think will happen when we change our lives? Change often begins with hope. A new job, a new city, a new path — we imagine it will give us clarity, fulfillment, or relief from whatever feels unresolved. But as David reflects throughout this conversation, change...
123. Built to Serve: Omar Ritter on Leadership, Discipline, and Living With Purpose 25.02.2026 53:19
In this episode of What's the Point?, I sit down with Omar Ritter for a conversation about discipline, leadership, and what it really means to live with purpose. Omar's story is rooted in challenge. He reflects on the moments that shaped him — not just professionally, but internally. We talk about early lessons in responsibility, learning how to carry weight, and what it means to choose growth ins...
122. Ron Kmetovicz: What We Carry Forward About Money, Work and Independence 18.02.2026 49:23
In this episode of What's the Point?, Bill Ellis sits down with Ron Kmetovicz—engineer, entrepreneur, investor, and author of Ghost Money: The Pathway to Financial Independence. This conversation isn't about getting rich quickly. It's about what quietly sustains a life. Ron reflects on growing up in an entrepreneurial farm family in Pennsylvania, working in early Silicon Valley labs during major t...
121. Remember You're Dying: Annie Dike on Change, Courage, and Finding Meaning Without Tidy Answers 04.02.2026 49:23
Welcome to What's the Point? — the show where we explore what shapes us, what changes us, and what gives our lives meaning over time. In this episode, I'm joined by Annie Dike — a writer whose life has moved through wildly different worlds: a complex early life in Clovis, New Mexico, a career in law, years living and working at sea, and a steady commitment to writing as a way of making sense of ex...
120. Building Something That Holds: Loryn and Edo Nalic on Partnership, Perseverance, and Belonging from Balkan Treat Box 28.01.2026 1:07:52
In this episode of What's The Point?, I sit down with Loryn Nalic and Edo Nalic, partners in life and work and the force behind Balkan Treat Box, Telva, and the Ridge Room in St. Louis. Their story isn't just about building award-winning restaurants. It's about displacement, resilience, trust, and what happens when two people commit to solving problems together instead of letting adversity define...
119. From Survival to Self-Respect: Jason Van Ruler on Healing Old Patterns 21.01.2026 49:30
In this episode of What's the Point?, I sit down with Jason Van Ruler for an honest conversation about healing, responsibility, and the quiet work of becoming someone you can respect. Jason shares parts of his story that began in instability—growing up in a chaotic environment, learning early how to survive, and internalizing beliefs about worth that followed him into adulthood. Like many of us, h...
118. The Secure Leader: How Attachment Shapes Trust, Leadership, and Purpose with Dr. Jaime Goff 14.01.2026 56:36
In this episode of What's the Point?, host Bill Ellis sits down with Dr. Jaime Goff, founder of The Empathic Leader, LLC and author of The Secure Leader, for a powerful conversation on how our earliest emotional experiences quietly shape the way we lead. Drawing from her background in psychology, higher education leadership, and executive coaching, Dr. Goff explains how attachment patterns formed...
117. From Experiments to Empowering Creatives: Kacper Staniul on Purpose, Curiosity, and Building What Matters 07.01.2026 46:04
In this episode of What's the Point?, I talk with Kacper Staniul, founder and CEO of MyArchitectAI, about how purpose often reveals itself not through a single calling—but through curiosity, experimentation, and the discipline to keep building. Kacper's journey began far from startups and artificial intelligence. As a university student in Poland studying materials science, he admits he had little...
116. The Fight Within Us: Gavin Lance Topp on Purpose, Sobriety, and Becoming a Man 31.12.2025 48:46
In this episode of What's the Point?, I sit down with Gavin Lance Topp, a former professional boxer whose life has been shaped as much by the battles outside the ring as the ones inside it. Gavin's story is a powerful exploration of purpose, identity, and the fight within us all. Growing up in Australia and moving often as a child, Gavin found structure and validation in boxing. What began as an o...
115. From Struggle to Sustainability: How Purpose Takes Shape with Vanessa Thompson 24.12.2025 53:16
In this episode of What's the Point?, I'm joined by Vanessa Thompson, whose story is a clear reminder that purpose doesn't usually arrive fully formed. More often, it takes shape slowly—through struggle, uncertainty, and hard-earned clarity. Vanessa shares her journey through seasons of instability and questioning, moments where the path forward wasn't obvious, and how those experiences ultimately...
114. Painting the World Our Children Will Inherit: Purpose, Art, and Community with Cbabi Bayoc 17.12.2025 45:25
In this episode of What's the Point, I sit down with artist Cbabi Bayoc, a painter, muralist, illustrator, and author whose work is rooted in one powerful idea: painting the world he wants his children—and all of our children—to thrive in. Cbabi shares how his art has always been about people. Faces. Emotion. Community. From his early days studying at Grambling State University to drawing caricatu...
113. Grit, Grace, and Becoming: How Tracy Spears Found Strength Through Truth, Belonging & Leadership 10.12.2025 55:36
When you sit down with someone who has lived a big life, you can feel it instantly. That's exactly what happened in today's conversation with Tracy Spears—author, speaker, leadership coach, and co-founder of the Exceptional Leaders Lab. Her story is one of grit earned the hard way, grace discovered over time, and the lifelong work of becoming who we actually are. Tracy's journey begins in a traile...
112. Healing Our Relationship With Nature: Purpose, Restoration, and Hope with Tim Christophersen 03.12.2025 57:42
In this episode of What's the Point, I sit down with Tim Christophersen, one of the world's leading voices in nature restoration and conservation, to explore what really drives us as humans and how we find meaning in our relationship with the natural world. Tim's journey is a powerful human story of growth, purpose, and responsibility — and it's bigger than politics, bigger than hot-button climate...
111. Finding Meaning Through Resilience and Kindness with Noemi Beres 26.11.2025 54:30
In this episode of What's the Point, I sit down with Noemi Beres, a woman whose life story is a powerful reflection of resilience, kindness, and purpose. From growing up in Hungary in a modest but deeply loving family, to becoming an entrepreneur, connector, and creative force, Noemi shares what keeps her going and how she discovered what truly matters. Noemi opens up about her childhood, shaped b...
110. The Sweet Work of Meaning: Family, Craft, and Purpose with Shawn & Lawren Askinosie 19.11.2025 54:59
On today's episode of What's the Point, we explore how meaning is created—slowly, intentionally, and lovingly—through the everyday work of craft, family, and purpose. Bill welcomes Shawn and Lawren Askinosie, the father–daughter team behind Askinosie Chocolate, one of America's most respected bean-to-bar chocolate companies. Their story is more than a business profile—it's a human story of growth,...
109. From Rant to Resolve: How Unity Became His Purpose 12.11.2025 59:35
Discovering meaning and purpose by choosing connection over division — how one leader turned a moment of frustration into a nationwide movement for unity. After three decades in high-powered business and private equity, Adam Mizel found himself yelling at the TV in 2020, watching the world unravel. That moment sparked an unexpected transformation—from executive to bridge-builder. Today, he's the c...
108. The Journey, Not the Destination: John Golden on Authentic Leadership and Self-Awareness 09.09.2025 50:48
In this episode of What's the Point?, Bill Ellis welcomes John Golden—strategist, podcaster, martial arts practitioner, and Chief Strategy & Marketing Officer at Pipeliner CRM. John's story stretches from growing up in Ireland to building a career in the U.S. that blends sales leadership, publishing, and purpose-driven business. Through their conversation, John emphasizes why embracing the journey...
107. Building Trust That Lasts: How Unity and Service Can Transform Communities, Companies, and Culture with Chip Webster 26.08.2025 55:39
Trust. It's something we all crave, yet so many of us feel it slipping away. In today's conversation, I sit down with Chip Webster, founder of Unity and Service and author of Unity and Service: A Pathway to Responsible Citizenship. Chip has spent decades observing how trust is built—and broken—in boardrooms, neighborhoods, and across our country. His mission is simple: rebuild unity one act of ser...
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