Bill Ellis; Brand Architect

What's The Point? - Discover Your Purpose

Business EN ↓ 131 episodes

Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will...

Author

Bill Ellis; Brand Architect

Category

Business

Podcast website

www.billellis.com

Latest episode

Jun 24, 2026

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Episodes

106. From Purpose to Legacy: Derrick Girard on Finding Faith Through Adversity 12.08.2025

In this episode of What's the Point?, host Bill Ellis sits down with Derrick Girard—entrepreneur, Air Force veteran, and author of Put to the Test. Derrick shares how a series of business challenges—including three major lawsuits—pushed him to reevaluate everything he thought he knew about success, leadership, and resilience. From growing up in a military family to launching a tech company without...

105. Begin With WE: Kyle McDowell on Crushing Workplace Dysfunction and Leading with Principle 24.07.2025

What if the real problem in corporate culture isn't the strategy—but the absence of shared principles? In this powerful episode of What's the Point?, Bill Ellis welcomes bestselling author, speaker, and former Fortune 10 executive Kyle McDowell. Kyle pulls back the curtain on what's broken in today's organizations—and how The 10 WEs framework can shift the culture from dysfunction to excellence. W...

104. No Degree Required: Ken Rusk on Building Comfort, Peace, and Freedom Through Blue Collar Grit 15.07.2025

What if you didn't need a college degree to create the life of your dreams? In this episode of What's the Point?, Bill Ellis sits down with bestselling author, entrepreneur, and blue collar advocate Ken Rusk to unpack what it really means to take control of your future—without following the traditional path. Ken shares his journey from ditch digging at age 15 to becoming a successful business owne...

103. Cancer, Clarity, and Calling: Diana Fritz on Finding Purpose Through Life's Hardest Battles 03.07.2025

In this powerful episode of What's the Point?, Bill Ellis welcomes leadership and change consultant Diana Fritz to share the profound journey she's walked since her rare cancer diagnosis. Diana opens up about the physical, emotional, and spiritual impact of living with—and surviving—a life-altering form of cancer. From losing her eye in a high-risk surgery to gaining a deeper sense of mission, her...

102. Legacy, Leadership & Financial Freedom: Chad Hufford on Faith-Fueled Stewardship 19.06.2025

In this episode of What's the Point?, Bill sits down with Alaskan financial coach and entrepreneur Chad Hufford. Chad shares how growing up under the mentorship of his father in the finance world laid the groundwork for his passion to help families build wealth with purpose. As the founder of Veritas and a longtime Dave Ramsey SmartVestor Pro, Chad brings deep experience, a coaching mindset, and p...

101. From Purpose to Possibility: Gigi Khonyongwa-Fernandez on Living Intentionally Through Life's Transitions 05.06.2025

Trauma. We all see it and experience it at some point...to some degree. What is it? What can we do about it? How do we move through trauma? How do we find and embrace healing? In this episode of What's the Point?, host Bill Ellis sits down with  Gigi Khonyongwa-Fernandez,  a Professional Coach and Consultant, Trauma-Informed Certified Coach, and  Founder of GKF Coaching and Consulting/Families Blo...

100. Shattering the Big Delusion: Harold Long on Addiction, Recovery, and the Power of Honest Transformation 22.05.2025

A Radical Rethink on Addiction and Healing In this episode of What's the Point?, Bill Ellis is joined by Harold Long, a theologian, recovery coach, and author of The Big Delusion: Shattering the Delusions of Alcoholism and Addiction. With over 40 years of experience in recovery, Harold brings a deeply compassionate and honest perspective on what really keeps people trapped in addiction—and what it...

99. Young Salt at 60: Deborah Hammett on Reinvention, Resilience, and the Freedom of the Sea 09.05.2025

Redefining Retirement, One Wave at a Time In this episode of What's the Point?, Bill Ellis welcomes Deborah Hammett, retired educator turned solo sailor and author of Young Salt at 60. After a 30+ year career as an elementary school teacher and principal on Martha's Vineyard, Deborah did something few would expect—she learned to sail at age 60 and now lives aboard her boat, Maia, navigating the Ea...

98. The Generous Leader: Joe Davis on Leading with Care, Driving Results, and Leaving a Legacy 24.04.2025

Reimagining Leadership Through Generosity In this episode of What's the Point?, Bill Ellis is joined by Joe Davis—retired Managing Director and Senior Partner at Boston Consulting Group (BCG), author of The Generous Leader, and lifelong connector. Joe spent 37 years with BCG, co-founding the DC office, launching its North American public sector business, and eventually leading BCG North America. H...

97. Midlife Career Change with Purpose: Scott Doyne on Identity, Transition, & Finding Your Next Chapter 10.04.2025

In this enlightening episode of What's the Point?, Bill Ellis welcomes Scott Doyne—a former sports executive, keynote speaker, professional coach, and author of Exploring the Midlife Career Crisis: A Guide to Navigating the Four Stages of Career Transition. After two decades leading strategy and analytics at Turner Sports, Scott made a dramatic shift, stepping away from the world of NBA.com, March...

96. From Diagnosis to Empowerment: Deb Krier on Living Fully, Leading Boldly, and Building a Legacy 27.03.2025

An Honest Conversation About Life, Illness, and the Power of Perspective In this powerful episode of What's the Point?, Bill Ellis sits down with Deb Krier—a seasoned marketing and communications expert, longtime business podcaster, and three-time cancer survivor—who has turned unimaginable adversity into a purposeful mission to help others live with clarity and courage. Deb's career began with a...

95. Stress-Free Book Marketing: Rick Lite on Self-Publishing, Promotion, and Author Success 13.03.2025

The Road to Successful Book Publishing In this episode of What's the Point?, Bill Ellis sits down with Rick Lite, the founder of Stress Free Book Marketing, to discuss the ins and outs of self-publishing, book promotion, and long-term success as an independent author. With decades of experience helping authors launch and market their books, Rick shares invaluable insights into what it really takes...

94. Mastering Mindset and Performance: Dre Baldwin on Discipline, Confidence, and Success 27.02.2025

In this episode of What's the Point?, Bill Ellis sits down with Dre Baldwin, the CEO and Founder of Work On Your Game Inc. Dre's journey from a late-blooming high school athlete to a professional basketball player spanning nine years and eight countries is nothing short of remarkable. Now, with over 103 million content views, 35 books, and 3,200+ episodes of his Work On Your Game MasterClass, Dre...

93. No Sweat Public Speaking: Fred E. Miller on Overcoming Fear and Mastering the Art of Communication 13.02.2025

The Power of Public Speaking In this episode of What's the Point?, Bill Ellis sits down with Fred E. Miller, an internationally recognized speaker, best-selling author, and public speaking coach. Fred has spent years helping people overcome their fear of speaking, improve their networking skills, and deliver presentations with confidence. His books, NO SWEAT Public Speaking! and NO SWEAT Elevator...

92. Trust Your Gut: Jacki McEwen-Powell on Health, Resilience, and Finding Your Purpose 30.01.2025

In this episode of What's the Point?, Bill Ellis welcomes Jacki McEwen-Powell, a communications veteran turned gut health advocate. After building a successful 25-year career in public relations, Jacki made a bold pivot—retraining as an Integrative Nutrition Health Coach and launching WellNow.co.za. Her journey, marked by resilience and personal discovery, led to two insightful books: WELL NOW: Re...

91. Finding Purpose Through Parables: A Conversation with Jeff West 27.01.2025

Hey Purpose Seekers! Welcome to another inspiring episode of What's the Point?, hosted by Bill Ellis. This week, we're thrilled to welcome back Jeff C. West—an award-winning author, accomplished sales leader, and musician—to discuss the power of storytelling, finding your purpose, and the unexpected twists that shape our lives. If you loved episode 73, you'll want to dive into this one as Jeff sha...

90. What's the Point? Relaunched: Back and Packed with Value! 24.01.2025

Hey Purpose Seekers! Welcome to the exciting relaunch of What's the Point?, hosted by none other than Bill Ellis! After a longer-than-expected hiatus, the podcast is back with fresh energy, upgraded features, and a renewed commitment to delivering value-packed episodes. In this new chapter, Bill promises to dig even deeper into the stories, strategies, and insights of incredible guests who are sur...

89. Best Of: Never Close Your Eyes, Never Stop Learning - Mitch Meyers 25.01.2024

Mitch Meyers is successful in all aspects of her life, most notably perhaps, is that she's an incredibly accomplished business professional, There's only one career that she's failed at, and that's retirement. Her career began in auditing and accounting before making the move to marketing where, at Anheuser-Busch, she became informally known as the "Mother of Bud Light: and was named Ad Age Woman...

88. Best Of: Inside Every Struggle is a Gift - Bobby Herrera 18.01.2024

Bobby Herrera has been called the "best CEO you've never heard of". He may be the best LEADER you've never heard of... but you should! His leadership philosophy is simple: "We all struggle." "Inside every struggle is a gift "Leaders share their gifts with others." Born in New Mexico, the 11th of 13 children to a loving, hard-working family with a proud Mexican heritage - Bobby is now the co-founde...

87. Best Of: Time is Limited, Opportunity is Not - Russell Ledet, MD, PhD, MBA 11.01.2024

"The world isn't going to hand anything to you; you've got to get it!" Russell Ledet not only says this - he lives it! He also says, "Time is a non-refundable resource."  Driven by an unquenchable thirst for learning, coupled with a deep desire to help others, Ledet has accomplished more in 13 years than most do in a lifetime - MD, PhD, MBA, - and he's only just begun!  What he's most proud of and...

86. Best Of: Reaching Peak Performance - Jeff Koziatek 04.01.2024

Juggling led Jeff Koziatek to the life of a well-known entertainer. He performed in a variety of venues and formats around the world.  Life as a juggler also led Jeff to the challenge of how to juggle his professional life and his personal life. Solving that puzzle, in turn, led Jeff to a life as a business advisor, author, speaker, and peak performance coach. Listen as Jeff discusses with host Bi...

85. Best Of: Putting Humanity First - Steve Sosebee 28.12.2023

While working as a journalist on the West Bank, Steve Sosebee met two Palestinian children who'd suffered traumatic injuries when their home had been bombed. Their innocence and injuries touched Steve's heart. He became determined to find treatment for them and through his efforts, they received free care in Akron, Ohio.  Returning to the Middle East, he was determined to help more of Palestine's...

84. Best Of: Secure Attachment: Faith, Family & Friends - Fleet Rand 21.12.2023

Today's guest, Fleet Rand, has a core belief that all of us are seeking secure attachment - a relationship that matters. Such a relationship might be with a family member, a spouse, a higher power - basically any one that can provide unconditional love. Fleet is a Mental Health Professional specializing in individual counseling, family counseling, drug and alcohol recovery counseling, treatment pl...

83. Coach Yourself: Tips From an Executive Coach - Antonia Bowring 12.12.2023

Every high performing athlete has a coach. No matter how talented we might be, there is always a benefit to receiving impartial, independent, outside, perspective on how to improve our performance. It's been said that if you don't have a coach…get one! That said, it takes a great deal of work and dedication to even begin to hone one's skills, learn their craft, improve their performance. A great d...

82. Overcome and Flourish - Tate Barkley 30.11.2023

Throughout our lives, we are exposed to countless outside influences. Family - in particular our parents. Geography and local culture. Economics and financial status. How we incorporate these experiences into our lives…how we choose to react, behave, engage with others…is up to us. Michael "Tate" Barkley allowed those factors - in particular, his relationship with his father - to lead him down a p...

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