What's Hot In Digital

When you're juggling dozens of clients in a fast-moving agency, how do you still deliver a high-touch, 5-star experience? In this episode of What’s Hot in Digital , WHD's Executive Assistant, Letitia McClelland, joins Miller Kerta to share how our team builds long-term client relationships while managing multiple deadlines, personalities and expectations. They cover how we approach onboa...

What does it take to launch a brand, build a loyal community and start scaling all by the age of 21? In this episode of What’s Hot in Digital, Lauren Macdougall, General Manager at WHD, chats with Olivia, founder of Moocha Matcha, about how she turned a personal love for matcha into a growing business that’s capturing attention at local markets, across social media and soon in retail. They dive in...

In this episode of What’s Hot in Digital , James sits down with WHD’s newest Business Growth Specialist, Mark, to talk about the crucial questions every business should be asking before committing to working with a digital agency. From overhyped metrics like ROAS to what really drives growth in today's landscape, this episode breaks down how to think strategically about your agency partnershi...

In Part 3 of our Andromeda series, we dive into what’s working right now when it comes to Meta Ads performance. Thom shares results from a $60K+ monthly ad account that has completely removed remarketing campaigns and is seeing a 59% drop in new customer acquisition cost. We break down:  - The shift to single campaign structures  - How to optimise when every ad is part of the funnel  - What to do...

Tired of watching Meta performance slide while the same three creatives fight fatigue? We lay out a clear, practical framework to thrive under Andromeda by turning creative diversity into a repeatable system. No jargon, no fluff—just the ten pillars that help you build a deep ad library, discover new angles, and keep the algorithm fed with ideas that actually convert. We start by sharpening positi...

Meta just flipped everything you know about ad targeting on its head. The Andromeda algorithm update means creative now controls who sees your ads - not your audience settings.\n\nJames Walker (Managing Director at WHD) sits down with Thom Riley (Senior Paid Social Specialist at WHD) to break down what's actually changed and how we're adapting our entire approach.\n\nWhat We Cover:\n• Wh...

Here's what we're seeing: brands slash organic budgets when paid spend ramps up, but they're actually sabotaging their own conversion rates. James Walker chats with Kayla Sylvester about why organic social isn't just nice-to-have content - it's the conversion fuel your paid campaigns desperately need. What We Cover:• Why your ad clicks aren't converting (hint: check y...

TikTok's new filtering system is making it easier than ever for users to block promotional content - and that's a problem for brands. James Walker, Managing Director at WHD, and Kayla Sylvester, Head of Organic Social at WHD, break down what this means for your content strategy. What we cover:• Why TikTok's enhanced content filtering could kill your reach• The specific promotional t...

Are you burning through budget without actually growing your customer base? Most brands think their Google Ads are performing well, but they're just recycling the same customers. James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the settings and strategies that separate new customer acquisition from remarketing spend. What We Cover:• Why your Pe...

Most businesses struggle with Facebook lead forms - they get volume but terrible quality. Here's how Steph generated 1100 qualified leads at just $26 each in 6 weeks. What We Cover:• Why choosing 'higher intent' over 'more volume' changes everything• The 6-question formula that maintains low CPA while improving quality• How conditional logic filters out unqualified leads b...

Ever search for your own business and wonder why your ads don't show up? You're not alone - and there's actually good reasons why this happens. James Walker (Managing Director at WHD) and Tia Scott (Google Ads Specialist at WHD) break down exactly why your ads might be invisible to you, even when they're working perfectly. What We Cover:• Why new campaigns seem to disappear whe...

Your Google Ads budget is stuck on the same 5% of products while 92% of your inventory gets ignored. Here's the exact strategy that broke a 7-figure ecom brand out of stagnation and delivered 15% year-on-year growth for the first time in years. James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the product distribution method that's working...

Meta just quietly rolled out Threads as an ad placement - but here's the catch: you can't see what your ads look like, you can't track performance, and they're already spending your budget there. James Walker (Managing Director at WHD) and Thom Riley (Senior Paid Social Specialist at WHD) break down why this launch feels half-baked and what it means for your ad accounts. What W...

If your social strategy is only focused on content pillars, you’re probably leaving reach and engagement on the table. In this episode of What’s Hot in Digital , James is joined by WHD’s Head of Organic Social, Kayla , to break down the difference between reach content and nurture content — and how finding the right balance between the two can drive real brand growth. This is the framework we use...

Google Ads is rolling out a new AI-powered feature called AI Max — and it could signal the next big shift in how search campaigns are run. In this episode of What’s Hot in Digital , James is joined by WHD’s Google Ads Specialist, Brent Neale , to break down everything we know about AI Max so far, how it compares to Performance Max and DSA, and what advertisers should expect once it’s live. This is...

Think your Meta Ads are driving new customers? Think again. In this episode of What’s Hot in Digital, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to break down one of the most common issues we uncover when auditing ad accounts: budgets being quietly burned on existing customers instead of acquiring new ones. We’ll walk through the strategies we use to reduce wasted spend, t...

If you’re not checking your negative keywords regularly, your Google Ads campaigns are leaking budget — fast. In this episode of What’s Hot in Digital, James is joined by WHD’s Google Ads Specialist, Tia Scott, to break down the exact negative keyword process we follow to clean up traffic, improve conversion rates, and get more out of every dollar spent on Google Ads. We’re not talking theory — th...

Thinking about using content creators to boost your brand’s reach and credibility? In this episode of What’s Hot in Digital, WHD’s Social Media Coordinator, Miller Kerta, joins James to unpack how brands can source, brief, and manage creators to get high-performing content — without inflated costs or overhyped influencer deals. Whether you’re running paid ads or building your organic presence, thi...

Your TikTok content isn’t getting the reach you expected — and you’re not alone. In this episode of What’s Hot in Digital , WHD’s Organic Social Media Coordinator Emma Swan joins James to break down what’s really working on TikTok right now — and why most brands are still getting it wrong. You’ll learn: • Why deleting low-performing videos could be hurting your reach • How to use trends the right...

Want to get hired in digital marketing? This episode breaks down exactly what stands out — and what gets ignored. We’re joined by Lauren Macdougall, General Manager at WHD and the person behind most of our hiring decisions. She shares real-world insights into how applicants get noticed (and why most don’t), especially for creative, sales, and social roles. Here’s what we cover: •Why a well-written...

Google shut down our Merchant Center — no warning, no real reason, no appeal. In this episode of What’s Hot in Digital, James and WHD’s Senior Google Ads Specialist Brent Neale unpack what actually happened, what Google’s crackdown on AI content means for advertisers, and what every eCommerce business needs to be aware of before uploading AI-generated product images. This isn’t just about one acco...

What’s working in paid social media right now ? In this episode of What’s Hot in Digital , WHD’s Head of Paid Social Strategy, Steph McGrath , joins James to break down the strategies that are driving performance across lead gen and eCommerce accounts — from high-quality lead forms to AI-powered Advantage+ Shopping campaigns. Whether you’re running ads for your own business or managing campaigns f...

If you’re still relying on platform-reported ROAS to measure your marketing success, you’re missing the bigger picture. In this episode of What’s Hot in Digital , WHD’s Marketing Director Lana Hill joins James to unpack how businesses should actually be measuring marketing performance — and why most agency reports aren’t telling the full story. We break down MER (Marketing Efficiency Ratio), the h...

Most businesses are leaking money on Google Ads without realising it. In this episode of What’s Hot in Digital , James is joined by WHD’s Google Ads Specialist, Tia Scott , to break down the four simple but critical fixes that can immediately lift your campaign performance. If you’re running Google Ads — or paying someone else to — these are the settings you need to check. Here’s what we cover: Th...

Meta is sneakily switching on ad settings that are tanking your results — and unless you know exactly where to look, you’ll never even know it’s happening. In this episode, James is joined by WHD’s Senior Paid Social Specialist, Thom Riley, to uncover the hidden traps inside Meta Ads Manager. From sneaky auto-enhancements to dangerous copy changes, we break down what to watch for — and what to tur...